By Christian Zibreg on Mar 6, 2014
Titled ‘The Most Human Phone Ever’, LG’s newest commercial for its curved G Flex handset must be one of the weirdest, most bizarre smartphone commercials we’ve seen to date. Trust me, it’s really disturbing and will give you nightmares. The video is airing to viewers in The Netherlands.
The firm also posted a cool infographic with a visual timeline depicting the history of the smartphone.
In another ‘what were they thinking’ moment, the illustration makes absolutely no mention of the original iPhone’s release back in 2007 – it’s as if Apple’s handset never existed… Read More
By Christian Zibreg on Feb 19, 2014
Samsung is taking a page from Microsoft’s book with the release of a new ad featuring side-by-side comparison of its 10.1-inch Galaxy Tab Pro and Apple’s iPad. Not only that, Samsung has actually borrowed the concept of Apple’s inaugural iPad Air commercial dubbed ‘Pencil’ and applied it to its ad.
The ad titled ‘Multitasking Redefined’ highlights Samsung device’s multitasking capabilities allowing it to render two apps side-by-side, because “doing two things at once is greater than doing one thing at once”.
The 60-second video proudly proclaims the Galaxy Tab 10.1 to be an even thinner tablet than the iPad Air despite a negligible difference in their thickness. There’s also another ad which uses a video of a LeBron James slam dunk to mock the iPhone’s screen size.
Here it is… Read More
By Christian Zibreg on Feb 10, 2014
General Motors a few days ago started airing a new television commercial for its brand now 2014 vehicle, the Chevrolet Equinox. The car features integration with Siri Eyes Free, an Apple-made voice-activated system which debuted in 2012 allowing drivers to interact with Siri on an iPhone, iPod touch or iPad using their voice, without taking their hands off the steering wheel.
Watch now how a perfectly normal conversation between a husband and wife goes wrong thanks to Siri… Read More
By Cody Lee on Feb 5, 2014
Apple has added a new video to both its YouTube channel and iPhone marketing page called ‘On the runway with iPhone 5s.’ The clip contains footage from the Burberry Womenswear Spring/Summer 2014 fashion show from last September.
For those who missed our original post on the fashion show, Apple handed out then-pre-release iPhone 5s units to Burberry employees to cover the event. Their footage highlighted the handset’s image quality and new slow-motion feature… Read More
By Christian Zibreg on Feb 3, 2014
Apple this morning published a new 30th Mac anniversary video, titled ’1.24.14′ and shot entirely on iPhones and edited on Macs.
Now, less than an hour ago, the company’s YouTube channel got refreshed with a behind-the-scenes video detailing the thought process that went into the creation of the well-received ’1.24.14′ ad.
I’ve included it for your viewing pleasure right after the break so give it a watch and then meet us in comments… Read More
By Cody Lee on Jan 31, 2014
Apple’s iBeacon technology seems to be catching on rather quickly. Just introduced at WWDC a little over 6 months ago, it’s already being deployed in grocery and retail stores, several Major League Baseball ballparks, and now apparently NFL stadiums as well.
The New York Times is reporting that the National Football League has installed iBeacons at MetLife Stadium, which is hosting the Super Bowl on Sunday, as well as Times Square. They’ll be used to help folks find their way around town, and then to the big game… Read More
By Christian Zibreg on Jan 29, 2014
Apple ran its famous ‘1984’ Macintosh ad during the Super Bowl XVIII 30 years ago this month and advertising legend Lee Clow earlier this week hinted the company may be looking to advertise the Mac’s 30th anniversary during the Super Bowl XLVIII.
The $900,000 ad was also aired only one other time on television, on December 31, 1983 right before the 12:00 midnight sign-off on KMVT in Twin Falls, Idaho.
There have been countless attempts to copy the concept of Apple’s award-winning commercial. Back in 2011, Motorola’s Xoom tablet ad played on the Big Brother theme, for example.
And now, financial services company Aspiration Partners LLC has created a take on ’1984′ which replaces the drones in Apple’s ad with Wall Street men in suits, watch it embedded right after the break… Read More
By Christian Zibreg on Jan 29, 2014
T-Mobile persists in its anti-AT&T rhetoric and today marks a new chapter in AT&T trash-talking as the nation’s fourth-largest wireless company puts out a press release ridiculing AT&T’s $450 incentive for T-Mobile subscribers to switch.
Conveniently timed on the same day that AT&T released its Christmas quarter earnings report, the press release argues that AT&T’s offer makes T-Mobile’s own incentive to pay ETFs to switch a no-brainer because AT&T customers can now go to T-Mobile and then come back at no cost.
Seriously, if a customer takes advantage of T-Mobile’s ETF offer and later decides he or she dislikes it for whatever reason, AT&T will pay $450 to take them back so they don’t really lose anything. The Deutsche Telekom-owned operator has also revealed advertisements that should appear in print newspapers today to communicate this message nationwide… Read More
By Cody Lee on Jan 12, 2014
Apple began airing a new commercial for its iPad Air today, during this morning’s NFL playoff game between the San Francisco 49ers and the Carolina Panthers. The ad, entitled “Your Verse Anthem,’ feels familiar in that it shows how people from different walks of life use the iPad.
But that’s about where the familiarity stops. The spot itself is set to a voiceover from the film “Dead Poets Society,” which carries a very serious tone, arguing that the need for poetry, beauty and love outweigh the need for more noble pursuits such as business, engineering, and the like… Read More
By Christian Zibreg on Dec 23, 2013
Apple a week ago begun airing its nicely done iPhone 5s holiday ad. Titled ‘Misunderstood’, the tear-inducing video tells a tale of an introverted teenage boy who surprises his family with a thoughtful holiday gift, an iMovie clip he created on his iPhone 5s to cherish the time his family spent together.
The 90-second spot bursts with emotion and is now all over the place: it’s been prominently featured during yesterday’s NFL game, for example. More importantly, it seems to have been well-received due to its powerful emotional aspect.
Samsung and Microsoft-owned Nokia meanwhile have fired their own ad salvo in their national battle for the hearts and minds of consumers this holiday season… Read More
By Cody Lee on Dec 16, 2013
Apple has tonight begun airing its first new commercial in nearly a month. As you’d imagine in mid-December, the spot carries a holiday theme and focuses on the new iPhone 5s handset and its AirPlay feature.
The ad shows a teenage boy capturing his family participating in various holiday activities like decorating the Christmas tree and playing in the snow on his iPhone 5s, and then playing it for them on their TV set… Read More
By Cody Lee on Dec 2, 2013
They say the more successful you are, the bigger the target on your back gets. And that appears to be true with Apple and its iPad, as Amazon joins Microsoft and others in taking the popular tablet to task via TV spots.
In its latest commercial for the Kindle Fire HDX 8.9, the ecommerce giant compares its slate to the iPad Air. And if we’re not mistaken, it sounds like the man with the smooth english accent is supposed to be Jony Ive… Read More
By Christian Zibreg on Nov 26, 2013
In what’s now become a recurring theme, Windows maker Microsoft just fired the latest salvo of television commercials that predictably portray Apple’s iPad as a lesser tablet. Posted on the official Surface blog, a pair of holiday-themed advertisements highlight one hardware and one software feature of the Microsoft tablet: a built-in kickstand and multi-account support.
The Redmond giant doesn’t shy away from mentioning the iPad brand name in the videos. “Free apps on the iPad don’t offer the same hands-free technology,” says the voiceover in the first ad that highlights a Food & Drink app which come preloaded with Windows 8.1. The other ad lambasts Apple’s device because it “doesn’t allow for multiple accounts and does not have the ability to monitor usage”… Read More
By Christian Zibreg on Nov 6, 2013
On the surface, Amazon is seemingly supportive of Apple’s iOS platform as the company updates its various iOS applications on a regular basis – even if it’s just a courtesy to its iOS-loving users who want to enjoy Amazon services on their iPhone and iPad.
Scratch a little deeper and all hell breaks loose.
For starters, the online retailing giant is waging legal battle against Apple over e-book price fixing. And given the two tech titans increasingly compete on hardware, software and services, it’s really no surprise Amazon’s marketing department is taking direct jabs at Apple users every now and then.
This February, for example, the company aired a much-flawed screen comparison video pitting its 1080p Kindle tablet against Apple’s better-than-1080p iPad with Retina display. This time around, an Amazon ad is challenging the e-reading experience on a tablet such as the iPad, versus that on the Kindle Paperwhite.
Have a look right below… Read More
By Christian Zibreg on Oct 23, 2013
You’ve read all there is to know about Apple’s iPad Air, watched Jony Ive talk enthusiastically about the crazy attention to detail that had gone into designing the product – perhaps streamed or even downloaded the entire keynote to your computer – and now you can appreciate Apple’s inaugural, feel-good, mission-statement iPad Air ad.
This is the same 60-second commercial that was played to the Yerba Buena Center for the Arts audience yesterday, and now it’s just gone live over at Apple’s YouTube channel. It’s included for your viewing pleasure right after the fold and I urge you to give it a watch and join the discussion down in the comments… Read More
By Cody Lee on Aug 22, 2013
My how the tables have turned. Five years ago Apple was running its ‘I’m a Mac’ ads, attacking the perceived weaknesses of PCs running Microsoft’s Windows software. And now we have Microsoft making ads that attack Apple products.
The Redmond company’s latest in a series of Cupertino-bashing commercials pits the 41MP camera of Nokia’s Lumia 1020 against that on the iPhone 5. And as you can imagine, the spot paints iPhone users in a not-so-favorable light… Read More
By Christian Zibreg on Aug 8, 2013
Wow, there’s just no stopping Microsoft’s marketing people in their anti-iPad crusade. As it’s done several times this summer, the Windows giant yesterday posted a Surface commercial which predictably takes swipes at Apple’s full-size iPad, criticizing its $499 asking price, lack of SD card slot and limited Office compatibility (go figure).
You’d have think Microsoft’s ad agency would not release another iPad bashing commercial until next week. Much to our surprise, however, a mere 24 hours later a new commercial has surfaced on YouTube, this time on Microsoft’s WindowsVideos channel.
And for the first time, the software giant is targeting the iPad mini by pitting Acer’s 8.1-inch Iconia W3 tablet against Apple’s popular 7.9-inch $329 device. I’ve included the ad for your viewing pleasure right after the break… Read More
By Cody Lee on Aug 7, 2013
You would think that with an ongoing Surface sales slump that even multiple fire sales can’t fix, Microsoft would try to switch up its tactics. But nope. As it’s done several times this summer, the Redmond company posted a new tablet ad today attacking the iPad.
The new spot is called ‘Surface RT vs. iPad.’ And like Microsoft’s previous commercials, it pits the Surface against Apple’s popular tablet, highlighting their differences. This time around, the iPad is knocked for having a smaller screen, lacking a kickstand and more… Read More
By Cody Lee on Aug 6, 2013
Apple has posted a new TV spot to its YouTube channel and website tonight called ‘FaceTime Every Day.’ It’s the third in a series of advertisements, and like the others—Music Every Day and Photos Every Day—it focuses on a single feature.
More specifically, the ad focuses on Apple’s FaceTime video calling feature. And inline with the previous commercials in the series, it shows how a variety of different people from around the globe use the feature in their every day lives. Watch… Read More
By Christian Zibreg on Aug 5, 2013
Microsoft’s Apple-bashing in Surface commercials was just a start. Now the harsh criticism of Apple’s devices extends to Microsoft-backed Nokia, whose Lumia 925 television commercial takes aim squarely at the iPhone 5′s eight-megapixel iSight camera.
As you know, iPhones are Flickr’s top three most popular cameras as “every day, more photos are taken with the iPhone than any other camera,” per Apple’s Photos Every Day ad. Nokia cleverly puts an interesting spin on the fact by believing that “better photos are taken with the Nokia Lumia than any other cameraphone”… Read More