By Christian Zibreg on Sep 18, 2015
Say what you will, but there’s no denying that Samsung’s marketing department has more or less successfully exploited the iPhone’s perceived weaknesses in their anti-Apple ads.
As you know, ads for the Galaxy phones typically focus on stuff like the iPhone’s non-replaceable batteries, battery life in general, non-curved screens, lack of wireless charging and what not.
But the latest Samsung commercials appears to have found a new anti-iPhone angle: the lack of customization. Read More
By Christian Zibreg on Aug 31, 2015
Continuing its strong marketing push of Apple Music, a brand new Apple Music commercial debuted during last evening’s 2015 MTV Music Video Award ceremony. Consisting of a pair of videos running sixty seconds each, the ad features The Weeknd, a Canadian PBR&B singer, songwriter and record producer who is one of the most played artists on Beats 1 Radio. Read More
By Cody Lee on Aug 20, 2015
Apple on Thursday posted a new ad to its YouTube channel labeled “iPhone – Apple Pay.” The spot is the latest in the company’s ongoing “if it’s not an iPhone, it’s not an iPhone” campaign, and of course highlights its new mobile payment service.
The commercial is very similar to previous ads in the campaign. It begins with a voiceover saying “this is an iPhone,” and then the video proceeds to show how Apple Pay works. The shot closes with the tagline “if it’s not an iPhone, it’s not an iPhone.” Read More
By Jeff Benjamin on Jul 19, 2015
Apple is continuing its “If it’s not an iPhone” advertising campaign with a new follow up commercial solely focused on apps. The commercial touts the App Store’s more than 1.5 million apps.
This is the third entry into Apple’s “If it’s not an iPhone” campaign. The two previous commercials were posted ten days ago, each focusing more on the hardware and customer satisfaction side of things. Read More
By Christian Zibreg on Jul 16, 2015
Apple has amped up Apple Watch advertising with the release of four new television commercials that highlight its potential usefulness in your daily routine.
Titled “Berlin,” “Beijing,” “Closer” and “Goals,” the ads depict the watch’s various fitness and health functions, Siri, wrist alerts, timekeeping, currency conversion and more. Read More
By Christian Zibreg on Jul 13, 2015
An Apple job listing seeking a seasoned Los Angeles, California-based Original Content Video Producer was discovered Monday, our best indication yet that the company is now creating original video content for both Apple Music and iTunes.
A proven track record in producing branded video content and content series for social platforms is required and the ideal candidate will work from Apple-owned Culver City campus, which belonged to Beats before the company was acquired last year by Apple for $3 billion.
Pitchfork recently said that Apple has actually been making music videos for select artists in-house. Read More
By Christian Zibreg on Jul 10, 2015
Samsung’s marketing department has admittedly become very skilled at the craft of Apple-bashing, always eager to find an interesting new angle to discredit the iPhone.
Forget about wall-huggers—Samsung’s latest television commercial for the Galaxy S6 Edge flagship attempts to diss those who would use an iPhone, likening them to “a nation of checkers.”
You know the type.
Those rude people that destroy your moviegoing experience by checking out their email and ruin your dinner by constantly glancing at their iPhone screen under the table. Read More
By Jeff Benjamin on Jul 9, 2015
Today, Apple launched two new iPhone advertisements touting the device’s uniqueness and how much its customers love them. In the first ad, entitled Hardware & Software, Apple big-ups the way the iPhone’s hardware and software are both created by the same company.
In the second advertisement, entitled Love, Apple touts how 99% of iPhone customers love their devices. It then ends both advertisements with a similar tag line: If it’s not an iPhone, it’s not an iPhone. Read More
By Cody Lee on Jul 9, 2015
Apple on Thursday added five new clips to the World Gallery films section of its ‘Shot on iPhone 6’ microsite. The company launched the Shot on iPhone 6 campaign in March, showcasing beautiful photos and videos taken with its latest smartphone.
The new videos are very similar to the previous entries, in that they are 15 seconds long and accompanied by an analogous soundtrack. They were captured by photographers from around the world, and show what the iPhone 6 is capable of. Read More
By Christian Zibreg on Jun 26, 2015
Apple’s ‘Shot on iPhone 6’ campaign continues with a pair of new videos shared last evening on the company’s YouTube channel. Highlighting iPhone photography skills by Apple dans Willian P. and Jirasak P., the 15-second clips focus on the capabilities of the iPhone 6 camera’s Slow-Mo video capture.
Since its March 2015 launch, ‘Shot on iPhone 6’ thus far has featured the creativity of more than 77 iPhone photographers from 70 cities across 24 countries around the world. Read More
By Christian Zibreg on Jun 24, 2015
Often referred to as The Crossroads of the World, New York City’s Time Square is always brightly adorned with billboards and advertisements from the world’s top brands. With less than a week until June 30 Apple Music launch, the iPhone maker is now advertising Beats 1 with a massive billboard.
It’s dominated by enormous Beats 1 promotional graphics accompanied by the “Worldwide. Always on” tagline and the 6.30.2015 launch date. Interestingly enough, the Apple logo is nowhere to be seen on the advertisement, perhaps indicating the Cupertino firm might be counting on Beats’ brand power to push the upcoming radio service into public consciousness. Read More
By Cody Lee on Jun 23, 2015
Apple picked up the top prize in the Outdoor Lions category at the Cannes Lions International Festival of Creativity this week for its recent “Shot on iPhone 6” ad campaign. The annual event, often referred to as the world’s biggest ad festival, features thousands of ads from around the world to be showcased and judged.
The win marks the second Cannes Grand Prix award in three years for Apple and its longtime advertising partner TBWA\Media Art Lab. Additionally, the duo also picked up five Gold Lions awards for specific posters from the “Shot on iPhone 6” campaign, which showcases photographs shot using Apple’s latest handset. Read More
By Cody Lee on May 6, 2015
Apple on Wednesday launched a new web ad campaign for its struggling iPad, highlighting ways the tablet can change the way people do things. A new microsite on the company’s website showcases a variety of iPad apps that can help with things such as cooking, learning and more.
Much like Apple’s previous ‘Your Verse‘ campaign, the message of “Everything changes with iPad” is that the tablet can be helpful in a number of situations. The company has long been trying to convince potential customers that the iPad can be used as more than an entertainment device. Read More
By Cody Lee on Apr 24, 2015
It’s officially Apple Watch launch day, and Apple has already started celebrating by debuting 3 new advertisements for the wearable. On its YouTube channel, the company posted new videos entitled ‘Rise,’ ‘Up’ and ‘Us,’ respectively.
The ads are a major departure from the ‘Reimagined‘ commercial Apple has been playing since March. Each one focuses on a tentpole feature—time, fitness and communication—and demonstrates them using real-world scenarios. Read More
By Cody Lee on Apr 9, 2015
Apple has spent $38 million on its “Watch Reimagined” television campaign, according to US ad-tracking firm iSpot.tv. Reuters points to the report, and notes that the company spent just under $42 million on TV ads for the iPhone 6 and 6 Plus over the past 5 months.
iSpot.tv says that there has been more than 300 airings of the Apple Watch commercial within the last month, almost half of which have been in primetime spots. The ad played during the NCAA Championship game, AMC’s “The Walking Dead,” and other hit TV shows. Read More
By Christian Zibreg on Mar 16, 2015
Forget about side-by-side software and hardware comparison, Apple’s iPad mini 3 is twice as likely to break into pieces should it slip out of your hand than Amazon’s Kindle Fire HD.
That’s the key message of Amazon’s latest television commercial which paints its tablet “twice as durable” as the iPad mini 3.
The 30-second video, which shows the Kindle Fire HD being subjected to various durability tests, is meant to reinforce the notion that Amazon tablets are sturdier than Apple’s. Read More
By Christian Zibreg on Mar 9, 2015
The marketing has begun as Apple has just refreshed its website with additional details and information pertaining to the Watch, including the inaugural television commercial for the device which was first played earlier this morning at the “Spring Forward” media event in San Francisco’s Yerba Buena Center for the Performing Arts.
The video is available for streaming from the Apple website and is expected to be published soon on the company’s official YouTube channel. UPDATE: the videos are now live on YouTube. Read More
By Christian Zibreg on Mar 3, 2015
Apple’s latest ‘Shot on iPhone 6’ advertising campaign featuring crowdsourced iPhone photography from around the world is bound to reach massive audiences as the Cupertino firm started showcasing users’ best photos found online out in the real world. Specifically, Apple is hanging billboards on skyscrapers around the world, plastering them on bus stops and train stations.
In addition, the company is using the photos in minimalistic ads run in major magazines and newspapers. All told, the ad campaign features 77 photographers in 70 cities across 24 countries around the world. Read More
By Christian Zibreg on Feb 22, 2015
Ahead of the annual Academy Awards ceremony tonight, Apple has started airing a new television commercial which highlights iPad use in filmmaking.
Titled ‘Make a film with iPad,’ the 30-second spot is narrated by director Martin Scorsese, widely regarded as one of the most significant and influential filmmakers in cinema history.
Unsurprisingly, the Oscars ad has been shot entirely on the iPad Air 2. The video closes with the ‘Everything changes with iPad’ tagline that was also used in Apple’s previous iPad commercial, aired on the day of the Grammy Awards, which highlights how tablet can be used as a music-creation tool. Read More
By Christian Zibreg on Feb 9, 2015
Last evening, American Express began airing its inaugural television commercial for Apple Pay.
Conceived as the evolution of AmEx, the commercial, called “Retrospective,” uses some of AmEx’s best-known ads featuring celebrities such as Jerry Seinfeld, Jim Henson, Tina Fey, Jackie Chan and Martin Scorsese (who also starred in Apple’s Sir ad).
“American Express’ timeless safety and security are now available on Apple Pay,” the ad proclaims. “The next evolution of membership is here.” Read More