Marsh Supermarkets, a retail food chain headquartered in Indianapolis, IN, with stores throughout Central Indiana and parts of Ohio, has installed iBeacons in all of its 75 stores and plans to run Apple Watch triggered advertisements when you walk in the store, AdWeek was the first to report.
Earlier this week, Apple begun airing its new holiday ad titled ‘The Song’ which features a woman using her Apple hardware and software to record herself singing along with a recording of her grandmother from several years ago. The 30-second commercial wraps up with a scene depicting her grandmother enjoying the resulting song on an iPad.
Today, the iPhone maker via its YouTube channel released a behind-the-scenes video titled ‘The story behind “The Song”’ featuring the ad’s musician Dana Williams and vocalist Rhiannon Giddens who explain basic concepts behind the commercial and lay out a creative workflow which involves most of Apple’s current product lineup. Read More
Apple today began airing a new holiday-themed commercial entitled “The Song.” The spot showcases products from all of the company’s major device lines, including a MacBook Air, iPhone and iPad, and how they can be used to create “thoughtful, emotional gifts.”
More specifically, the ad shows a woman using her MacBook Air and GarageBand to record herself singing along with a recording of her grandmother from several years ago. She then presents the song to her on an iPad, as a gift, and as you can imagine, it’s a big hit. Read More
Apple today introduced two new iPad Air 2 ads. The two clips began airing today during NFL broadcasts, and are both variations of a one minute video Apple posted on its website this weekend as part of its new ‘Change’ iPad campaign.
The new commercials differ from the previous ‘Your Verse‘ spots, which each told stories of how various people used their iPads. Instead, the ‘Change’ ads each demonstrate how a variety of people use their tablets in unconventional ways. Read More
Apple tonight posted a new commercial to its YouTube channel showcasing the recently-launched iPhone 6 and 6 Plus. The ad is entitled ‘Voice Text’ and it highlights the new voice messaging feature found on iOS 8 and of course the new iPhones.
Coming just a few days after the last two spots, the ad once again stars Tonight Show host Jimmy Fallon and Justin Timberlake. In similar fashion to recent ads, the pair provide comedic voiceovers as they demonstrate the benefits of voice messaging. Read More
As reported by Ad Age this morning, Chase, one of early launch parters for Apple Pay, will begin airing its very first television commercial highlighting Apple’s mobile payment service later today. The ad depicts Fun lead guitarist Jack Antonoff and his indie band the Bleachers relying on Apple Pay to make purchases at several locations while making preparations for a rooftop concert.
The commercial is meant to boost Apple Pay’s appeal in small business environments. Businesses using the Chase Paymentech service for payment processing can now tap the bank’s Future Proof Terminal to accept Apple Pay payments at the register. Moreover, Chase has released updated SDK tools for developers to implement paying for goods and services in apps with Apple Pay. Read More
Friday, Windows giant Microsoft published a new Apple-bashing ad on its YouTube channel.
The 30-second television commercial shows off the latest version of Cortana, Microsoft’s Siri-like personal assistant, running on the Lumia 830 and interacting with a bunch of built-in applications.
Cortana amusingly brags to Siri about being able to perform functions Apple’s personal assistant can’t, like alert users to leave early for an appointment using traffic alerts, remind them of things based on who calls or texts and more. Read More
Microsoft Canada on Friday published an interesting commercial on its Facebook Page depicting “the world’s first wireless orchestra” comprised of New York City’s celebrated subway musicians kept in sync with a remote conductor thanks to Skype.
The video features a bunch of Apple’s MacBook Pro notebooks that run the Skype software, while iPhones make a few notable appearances as well.
Someone in Cupertino should send marketing wizards in Redmond a thank you note for advertising for Apple. Read More
Before revealing the first story details and premier trailer of “Tales from the Borderlands”, its upcoming adventure game based on on Gearbox and 2K’s Borderlands 2, Telltale yesterday offered a glimpse into an upcoming “Game of Thrones” game based on HBO’s award-winning fantasy drama television series, itself adapted from of “A Song of Ice and Fire”, George R. R. Martin’s series of fantasy novels.
Filing as another episodic adventure game, the game follows the storyline of House Forrester detailed in the book “A Dance with Dragons,” the fifth book of the series, with an interesting twist: players will be permitted to assume the role of any of the five members of House Forrester in various locations around Westeros and Essos.
Needless to say, your actions affect the rest of House Forrester. “Multiply the actions of one character by five, and you’re truly playing the Game of Thrones … where you win, or you die,” notes the blurb. Read More
Titled ‘Let’s Dance’, the 30-second commercial is critical of the Apple machine’s lack of a touchscreen while praising multi-mode flexibility of the Lenovo Yoga 3 Pro, concluding that once you add the touchscreen to the mix, “it’s game over” because the Yoga 3 Pro proves there’s “more than one way to do what you want”. Read More
MasterCard, one of Apple’s launch partners for Apple Pay, has begun airing new television commercials during last night’s Game 1 highlighting Apple’s mobile payments service, which became available at more than 220,000 locations in the United States with the release of iOS 8.1 this Monday.
“Fans who use their MasterCard with Apple Pay are enjoying priceless surprises, even at the World Series,” the voiceover can be heard saying. And what exactly might those “priceless surprises” be?
How about tickets to the games and even “meeting a baseball legend” such as George Brett and other “once in a lifetime experiences”?
Jump past the fold to watch the ads now. Read More
Apple just posted the introduction videos for the iPad Air 2 and iMac with Retina 5K display shown during this morning’s event to its YouTube channel. So for folks who haven’t seen the keynote yet, or simply want to watch the clips again, here is your chance.
The video for the iPad Air 2 is short, coming in at just over 30 seconds, and focuses on the tablet’s thinner profile by hiding it behind a laser-cut pencil. As for the new Retina display iMac, there are 2 videos that—as you’d expect—highlight its beautiful screen. Read More
Samsung began airing a new TV spot this weekend for the Galaxy Note 4—its new flagship handset that begins shipping next month. Like most of the company’s recent ads, this one goes after Apple, with a specific focus on its just-announced iPhone 6 Plus.
Titled “Then and Now,” the commercial points out that while Apple prepares to begin selling its first handset with a display over 5 inches, Samsung has been doing it for years with its Galaxy Note line. It essentially calls the iPhone 6 Plus a Note imitation. Read More
The six-installment series, which Samsung is running under the ‘Note The Difference’ tagline, targets pretty much everything, from Apple’s botched live stream to the iPhone 6’s screen size, multitasking and battery life to — funny you should ask — the star of the show: the Apple Watch.
I’ve included the videos for your viewing pleasure right after the break so watch them now and join us in comments. Read More
Ikea channels Jony Ive to promote its 2015 furniture catalog, Joy of Tech spoofs the seven phases every true Apple fan goes through in between product launches — dang, it must by a Friday!
To help you get prepared for the weekend, I’ve cherry-picked a pair of linkbait memes that’ve been making rounds this week. You should find the Ikea video amusing and the Joy of Tech comic hilarious as you head out for the weekend, your very last weekend before Apple’s big reveal on Tuesday changes everything, all over again. Read More
Samsung on Friday posted a new anti-iPad commercial on its YouTube channel. First spotted by iGeneration, the ad at first blush appears to have borrowed a few cues from the South Korean firm’s original anti-iPhone ad which lampooned people who’d wait in the line for a new iPhone.
Specifically, the commercial asks supposedly random hipsters on the streets of New York City to take the Galaxy Tab S for a test drive and compare it to the iPad Air.
As you could imagine, the video emphasizes the Samsung tablet’s thinness and lightness while praising its bright Super AMOLED display versus the iPad Air’s LCD screen. Read More
Apple’s marketing boss Phil Schiller is going to have a field day over this.
After a mishmash of some memorable and mostly forgettable advertisements that ensued following Steve Jobs’s October 2011 passing, Apple – not Samsung – has now won the coveted title of this year’s most Outstanding Commercial for the iPhone 5s ad dubbed ‘Misunderstood’, which was airing on television during the 2013 holiday season.
The award is granted by the Primetime Creative Arts Emmy Awards just a week before the live Primetime Emmys telecast… Read More
Samsung’s much-talked-about anti-iPhone campaign dubbed ‘Wall Huggers’ is expanding to select airports, which are among the most trafficked public spots and traditionally the domain of iPhone and MacBook-toting users.
After poking fun of the iPhone’s appalling battery performance with its controversial 30-second television spot, the South Korean conglomerate is now displaying Galaxy S5 ads at power outlets throughout major airports.
The posters advertises the Galaxy S5’s Ultra Power Saving mode and features a tagline saying “So you have the power to be anywhere but here” in a not-so-subtle dig at Apple’s iPhone 5s campaign which revolves around the tagline “You’re more powerful than you think”… Read More
Apple has posted two new stories to its ongoing ‘Your Verse’ iPad campaign this weekend: one featuring electropop group Yaoband, and one with Jason Hall, the founder of the Slow Roll biking program in Detroit.
Like previous Your Verse spots, the stories answer the question posed in Apple’s ‘What Will Your Verse Be‘ advert. The running theme is that the iPad can be used for much more than gaming and consuming media… Read More
Software giant Microsoft has begun airing three television commercials for its Surface Pro 3 tablet series. And rather than ridicule Apple’s iPad, the 30-second spots take aim at the ultra-thin MacBook Air.
Microsoft from the onset positioned Surface Pro 3, which features a keyboard cover and Windows/Office software, as a replacement for both tablets and notebooks and these new ads drive the point home.
Check them out after the break and meet us in comments… Read More