iPhone 5s holiday ad, ‘Misunderstood,’ wins Emmy Award for 2014′s Outstanding Commercial

By Christian Zibreg on Aug 17, 2014

Apple’s marketing boss Phil Schiller is going to have a field day over this.

After a mishmash of some memorable and mostly forgettable advertisements that ensued following Steve Jobs’s October 2011 passing, Apple – not Samsung – has now won the coveted title of this year’s most Outstanding Commercial for the iPhone 5s ad dubbed ‘Misunderstood’, which was airing on television during the 2013 holiday season.

The award is granted by the Primetime Creative Arts Emmy Awards just a week before the live Primetime Emmys telecast… Read More

 

Samsung takes ‘Wall Huggers’ campaign to airports

By Christian Zibreg on Aug 14, 2014

Samsung’s much-talked-about anti-iPhone campaign dubbed ‘Wall Huggers’ is expanding to select airports, which are among the most trafficked public spots and traditionally the domain of iPhone and MacBook-toting users.

After poking fun of the iPhone’s appalling battery performance with its controversial 30-second television spot, the South Korean conglomerate is now displaying Galaxy S5 ads at power outlets throughout major airports.

The posters advertises the Galaxy S5′s Ultra Power Saving mode and features a tagline saying “So you have the power to be anywhere but here” in a not-so-subtle dig at Apple’s iPhone 5s campaign which revolves around the tagline “You’re more powerful than you think”… Read More

 

Apple debuts two new stories for its ‘Your Verse’ iPad campaign

By Cody Lee on Aug 11, 2014

Apple has posted two new stories to its ongoing ‘Your Verse’ iPad campaign this weekend: one featuring electropop group Yaoband, and one with Jason Hall, the founder of the Slow Roll biking program in Detroit.

Like previous Your Verse spots, the stories answer the question posed in Apple’s ‘What Will Your Verse Be‘ advert. The running theme is that the iPad can be used for much more than gaming and consuming media… Read More

 

Microsoft targets MacBook Air with three new Surface ads

By Christian Zibreg on Aug 11, 2014

Software giant Microsoft has begun airing three television commercials for its Surface Pro 3 tablet series. And rather than ridicule Apple’s iPad, the 30-second spots take aim at the ultra-thin MacBook Air.

Microsoft from the onset positioned Surface Pro 3, which features a keyboard cover and Windows/Office software, as a replacement for both tablets and notebooks and these new ads drive the point home.

Check them out after the break and meet us in comments… Read More

 

Apple posts new ‘Dreams’ iPhone 5s ad

By Cody Lee on Aug 2, 2014

Apple tonight posted a new iPhone 5s commercial to its YouTube channel. The ad is entitled ‘Dreams,’ and it depicts the popular handset being used to aid professionals and hobbyists in a variety of different fields.

Set to the tune of “When I Grow Up,” by Jennifer O’Connor, the spot aims to show that the iPhone can be used for a lot more than just texting and playing games. It features firefighters, healthcare workers, and more… Read More

 

Siri joins Beats Pill mascots in new ‘Apple and Beats’ spot

By Cody Lee on Aug 1, 2014

Beats Electronics posted a new video to its Twitter account this evening called ‘Apple and Beats.’ The ad appears to be a continuation of today’s celebration festivities, but oddly enough, no one in the spot actually gets to celebrate.

The clip features Beats Pill mascots Mikey and Tina, and Apple’s sassy digital assistant Siri. Apparently Dr. Dre is throwing a party to mark the Beats deal being completed, but Siri won’t give up directions because it’s by “invitation-only.” Read More

 

Microsoft airs Cortana vs. Siri ad showing contextually-aware tasks

By Christian Zibreg on Jul 28, 2014

Microsoft on Monday shared a new television commercial which the company first showed off at its annual conference back in April to rally up developers who were concerned that the software giant was losing its mojo.

The 30-second video depicts a showdown between Cortana, Microsoft’s own digital personal assistant baked into Windows Phone 8.1, and Apple’s Siri.

Microsoft’s assistant is shown completing a number of contextually-aware tasks using a plethora of services and data sources… Read More

 

Apple airs new ‘Stickers’ MacBook Air ad

By Cody Lee on Jul 21, 2014

Apple tonight aired a new commercial for its MacBook Air line called “Stickers.” Interestingly enough, it doesn’t talk about features or specs, or even show the laptop in use. Instead, it shows an Air being customized with various decals.

Apple says the ad, which features music from Hudson Mohawke, is a “celebration of all the many ways people love the MacBook Air.” And it ends with a side view of the thin computer and a powerful tagline: “The notebook people love.” Read More

 

Samsung posts new ‘Screen Envy’ ad in response to iPhone 6 rumors

By Cody Lee on Jul 21, 2014

Samsung has posted a new ad to its YouTube channel this afternoon entitled ‘Screen Envy.’ The spot addresses rumors that the iPhone 6 will come with a larger display, saying that Samsung’s Galaxy smartphones have had 5-inch screens for years.

The commercial literally opens with an iPhone user telling his friend that Apple is working on a larger-screened smartphone. The friend, who is of course using a Galaxy S5, is clearly unimpressed by the speculation, saying “that hasn’t happened yet?” Read More

 

Watch Amazon’s inaugural TV ad for its upcoming Fire Phone

By Christian Zibreg on Jul 18, 2014

Last night, the online retail giant Amazon has begun airing the first television commercial for its Fire smartphone ahead of its debut next Friday in the United States.

Rather than take jabs at competitors as Amazon did with its launch ads for the Fire tablets, the Fire Phone commercial instead zeroes in on the fact that it comes with a full year of Prime membership, bundled free of charge.

It’s a major selling point which cleverly takes advantage of Amazon’s diverse interests in digital media and its continuos focus on undercutting the value proposition of its rivals… Read More

 

New Samsung Galaxy Tab S ad pans iPad for lack of multitasking

By Cody Lee on Jul 11, 2014

The iPad is no stranger to getting bashed in TV commercials—both Amazon and Microsoft have attacked the tablet over price, display quality, and productivity capabilities. And today, Samsung joins the party with its new Galaxy Tab S ad.

The spot, which went up on the Samsung Mobile YouTube channel this afternoon, is titled: ‘Do more with Samsung GALAXY Tab S – Multitasking.’ And unsurprisingly, it pans the iPad for its inability to run multiple applications at once… Read More

 

Samsung’s latest ‘Wall Huggers’ Galaxy ad attacks iPhone’s battery performance

By Christian Zibreg on Jul 3, 2014

Samsung’s marketing department is no stranger to Apple-bashing and its most recent advertisement for the Galaxy S5 flagship proves the point.

Titled ‘Wall Huggers’, it depicts iPhone users in a series of everyday situations with a recurring theme being them chained to a wall socket. “There they are,” the voiceover opens the 60-second commercial.

“Clustered around power outlets, recycling bins and bathrooms, tethered to the wall.” The ad is embedded for your viewing pleasure right after the break… Read More