By Christian Zibreg on Feb 1, 2016
Apple has rebooted its successful ‘Shot on iPhone’ advertising campaign, which now highlights photographs that users have taken on their iPhone 6s and iPhone 6s Plus.
TIME reports that the new ad campaign features 53 images from 41 amateurs and professional photographers from around the world, with the major focus on portraits, many of which were photographed in “subtle, everyday moments.” Read More
By Cody Lee on Jan 21, 2016
Apple on Thursday shared a new video advertisement for the Apple TV on its YouTube page. Aptly named “The Future of TV is Apps,” the spot highlights a number of popular games and applications that are available through the tvOS App Store.
Titles mentioned include WatchESPN, Asphalt 8, and HBO Now, and instead of showing them in action in a normal Apple TV interface, the ad illustrates them using 3D animations. It’s a bit hard to explain, so you should probably just watch it. Read More
By Cody Lee on Jan 15, 2016
Apple on Friday began sending out emails to listeners of legacy iTunes Radio stations, informing them that it will be shuttering all ad-supported stations on Apple Music this month. The move will take place on January 29, leaving Beats 1 as the only free music stream available to non-subscribers. Read More
By Christian Zibreg on Dec 11, 2015
Twitter is on fire with reports from disgruntled users who were taken aback after witnessing a full-screen iPhone 6s ad taking over the App Store on their devices. The ad is, of course, from Apple itself and was conceived to persuade owners of pre-iPhone 6s models to upgrade to the ”ridiculously powerful” iPhone 6s.
The pop-up ad is full-screen and asks users to “Learn More,” which takes them to the iPhone 6s webpage on Apple’s website, or “Upgrade Now.”
The latter option redirects users to the the Buy iPhone 6s page inside the official Apple Store app, if installed. Want to get back to what your were doing? That’ll require tapping a dedicated button to dismiss the ad.
So, what’s going on here? Read More
By Christian Zibreg on Dec 1, 2015
Following Apple’s holiday ad featuring Stevie Wonder and Andra Day, rival Microsoft today released its own holiday-themed commercial in which employees of its retail store on New York City’s Fifth Avenue are shown spreading the message of peace outside of Apple’s iconic glass cube store.
As reported by AdAge, Microsoft flew store employees from around the country to New York City to film this commercial on November 16. Read More
By Christian Zibreg on Nov 30, 2015
Jeremy Clarkson, the former host and presenter of BBC’s Top Gear show, has been hired by Amazon to promote its products. In addition to a recent commercials aired in the United Kingdom which promotes Amazon’s Fire devices, Clarkson can be seen in the most recent Amazon video showing off the Prime Air, the online retail giant’s drone delivery system first announced back in December of 2013. Read More
By Christian Zibreg on Nov 25, 2015
Apple today posted a nicely done television commercial featuring blind musician Stevie Wonder and soul, R&B, jazz and blues singer Andra Day. The holiday-themed ad cleverly promotes the Mac and VoiceOver and Accessibility features. Read More
By Matthew Miller on Nov 17, 2015
Tim Cook has said in numerous interviews that apps are the future of TV. Apple’s marketing department seems to be taking that statement to heart, releasing five new Apple TV ad spots on their YouTube channel today. In these ads, Apple is showcasing both content and games, from a variety of creators.
All of the ads feature a slick introduction from the moment the app starts to when the actual apps are shown. No users of the Apple TV are shown, but instead Apple is focusing only on the content of the apps themselves. Read More
By Christian Zibreg on Nov 5, 2015
HTC and its latest One A9 flagship smartphone have been accused of copying the iPhone 6 design and its much criticized antenna bands on the back (HTC, needless to say, begs to differ).
But now, the ailing Taiwanese handset maker has taken things to the next level with a brand new advertising campaign that revolves around the tagline ‘Be Different’.
In a 90-second commercial posted to HTC’s YouTube channel, a young and hip runner is portrayed in a dystopian-like world where everything is white and clean, unified and supposedly Apple-like. To make it perfectly clear who the Big Brother is this time around, HTC’s hero can be seen kicking a bunch of white apples, apparently to stand up to the Man and make a point. Read More
By Cody Lee on Oct 27, 2015
Apple on Tuesday posted a new iPhone 6s commercial, highlighting the hands-free capabilities of the just-released smartphone. The ad stars Bill Hader, the long-time Saturday Night Live actor who appeared in Apple’s “Backstage” video at WWDC this year.
The spot demonstrates how users can tap Siri to read and respond to emails using voice commands, with a bit involving the well-known “foreign prince wants to help you get rich” scam. As you can imagine, it’s pretty entertaining. Watch the 30-second clip below. Read More
By Christian Zibreg on Oct 25, 2015
Less than two weeks following its iPhone 6s commercial that focused on 3D Touch, Apple’s begun rolling some new ads for the handset.
Adopting the dynamic and to-the-point format inaugurated by the previous ad, a trio of new commercials—titled “Crush,” “The Camera” and “Flip a Coin” and all starring actor and singer Jamie Foxx—showcase other iPhone 6s capabilities, like hands-free ‘Hey Siri’ and a variety of camera features. Read More
By Sébastien Page on Oct 21, 2015
Apple is out tonight with seven new short TV ads for Apple Watch. The format is similar to what the company company up with two weeks ago, when it debuted the first ads in this series.
Each short film focuses on a specific feature of Apple Watch, from apps, Apple Pay, Siri, physical activity tracking, to the convenience the device can offer. Yes, convenience is a feature! Read More
By Cody Lee on Oct 15, 2015
Apple on Thursday posted a new iPhone 6s commercial, with a special focus on its new 3D Touch feature. During the ad, you hear a voiceover explain how Peek and Pop work, followed by a list of several things you can do with them.
In typical Apple fashion, most of the tasks covered by the voiceover are demonstrated by users on-screen. At one point we even see actor/singer Jamie Foxx, who uses 3D Touch in the Music app to access his just-released R&B album. Read More
By Christian Zibreg on Sep 18, 2015
Say what you will, but there’s no denying that Samsung’s marketing department has more or less successfully exploited the iPhone’s perceived weaknesses in their anti-Apple ads.
As you know, ads for the Galaxy phones typically focus on stuff like the iPhone’s non-replaceable batteries, battery life in general, non-curved screens, lack of wireless charging and what not.
But the latest Samsung commercials appears to have found a new anti-iPhone angle: the lack of customization. Read More
By Christian Zibreg on Aug 31, 2015
Continuing its strong marketing push of Apple Music, a brand new Apple Music commercial debuted during last evening’s 2015 MTV Music Video Award ceremony. Consisting of a pair of videos running sixty seconds each, the ad features The Weeknd, a Canadian PBR&B singer, songwriter and record producer who is one of the most played artists on Beats 1 Radio. Read More
By Cody Lee on Aug 20, 2015
Apple on Thursday posted a new ad to its YouTube channel labeled “iPhone – Apple Pay.” The spot is the latest in the company’s ongoing “if it’s not an iPhone, it’s not an iPhone” campaign, and of course highlights its new mobile payment service.
The commercial is very similar to previous ads in the campaign. It begins with a voiceover saying “this is an iPhone,” and then the video proceeds to show how Apple Pay works. The shot closes with the tagline “if it’s not an iPhone, it’s not an iPhone.” Read More
By Jeff Benjamin on Jul 19, 2015
Apple is continuing its “If it’s not an iPhone” advertising campaign with a new follow up commercial solely focused on apps. The commercial touts the App Store’s more than 1.5 million apps.
This is the third entry into Apple’s “If it’s not an iPhone” campaign. The two previous commercials were posted ten days ago, each focusing more on the hardware and customer satisfaction side of things. Read More
By Christian Zibreg on Jul 16, 2015
Apple has amped up Apple Watch advertising with the release of four new television commercials that highlight its potential usefulness in your daily routine.
Titled “Berlin,” “Beijing,” “Closer” and “Goals,” the ads depict the watch’s various fitness and health functions, Siri, wrist alerts, timekeeping, currency conversion and more. Read More
By Christian Zibreg on Jul 13, 2015
An Apple job listing seeking a seasoned Los Angeles, California-based Original Content Video Producer was discovered Monday, our best indication yet that the company is now creating original video content for both Apple Music and iTunes.
A proven track record in producing branded video content and content series for social platforms is required and the ideal candidate will work from Apple-owned Culver City campus, which belonged to Beats before the company was acquired last year by Apple for $3 billion.
Pitchfork recently said that Apple has actually been making music videos for select artists in-house. Read More
By Christian Zibreg on Jul 10, 2015
Samsung’s marketing department has admittedly become very skilled at the craft of Apple-bashing, always eager to find an interesting new angle to discredit the iPhone.
Forget about wall-huggers—Samsung’s latest television commercial for the Galaxy S6 Edge flagship attempts to diss those who would use an iPhone, likening them to “a nation of checkers.”
You know the type.
Those rude people that destroy your moviegoing experience by checking out their email and ruin your dinner by constantly glancing at their iPhone screen under the table. Read More