They say the more successful you are, the bigger the target on your back gets. And that appears to be true with Apple and its iPad, as Amazon joins Microsoft and others in taking the popular tablet to task via TV spots.
In its latest commercial for the Kindle Fire HDX 8.9, the ecommerce giant compares its slate to the iPad Air. And if we’re not mistaken, it sounds like the man with the smooth english accent is supposed to be Jony Ive… Read More
In what’s now become a recurring theme, Windows maker Microsoft just fired the latest salvo of television commercials that predictably portray Apple’s iPad as a lesser tablet. Posted on the official Surface blog, a pair of holiday-themed advertisements highlight one hardware and one software feature of the Microsoft tablet: a built-in kickstand and multi-account support.
The Redmond giant doesn’t shy away from mentioning the iPad brand name in the videos. “Free apps on the iPad don’t offer the same hands-free technology,” says the voiceover in the first ad that highlights a Food & Drink app which come preloaded with Windows 8.1. The other ad lambasts Apple’s device because it “doesn’t allow for multiple accounts and does not have the ability to monitor usage”… Read More
On the surface, Amazon is seemingly supportive of Apple’s iOS platform as the company updates its various iOS applications on a regular basis – even if it’s just a courtesy to its iOS-loving users who want to enjoy Amazon services on their iPhone and iPad.
Scratch a little deeper and all hell breaks loose.
For starters, the online retailing giant is waging legal battle against Apple over e-book price fixing. And given the two tech titans increasingly compete on hardware, software and services, it’s really no surprise Amazon’s marketing department is taking direct jabs at Apple users every now and then.
This February, for example, the company aired a much-flawed screen comparison video pitting its 1080p Kindle tablet against Apple’s better-than-1080p iPad with Retina display. This time around, an Amazon ad is challenging the e-reading experience on a tablet such as the iPad, versus that on the Kindle Paperwhite.
This is the same 60-second commercial that was played to the Yerba Buena Center for the Arts audience yesterday, and now it’s just gone live over at Apple’s YouTube channel. It’s included for your viewing pleasure right after the fold and I urge you to give it a watch and join the discussion down in the comments… Read More
My how the tables have turned. Five years ago Apple was running its ‘I’m a Mac’ ads, attacking the perceived weaknesses of PCs running Microsoft’s Windows software. And now we have Microsoft making ads that attack Apple products.
The Redmond company’s latest in a series of Cupertino-bashing commercials pits the 41MP camera of Nokia’s Lumia 1020 against that on the iPhone 5. And as you can imagine, the spot paints iPhone users in a not-so-favorable light… Read More
Wow, there’s just no stopping Microsoft’s marketing people in their anti-iPad crusade. As it’s done several times this summer, the Windows giant yesterday posted a Surface commercial which predictably takes swipes at Apple’s full-size iPad, criticizing its $499 asking price, lack of SD card slot and limited Office compatibility (go figure).
You’d have think Microsoft’s ad agency would not release another iPad bashing commercial until next week. Much to our surprise, however, a mere 24 hours later a new commercial has surfaced on YouTube, this time on Microsoft’s WindowsVideos channel.
And for the first time, the software giant is targeting the iPad mini by pitting Acer’s 8.1-inch Iconia W3 tablet against Apple’s popular 7.9-inch $329 device. I’ve included the ad for your viewing pleasure right after the break… Read More
You would think that with an ongoing Surface sales slump that even multiple fire sales can’t fix, Microsoft would try to switch up its tactics. But nope. As it’s done several times this summer, the Redmond company posted a new tablet ad today attacking the iPad.
The new spot is called ‘Surface RT vs. iPad.’ And like Microsoft’s previous commercials, it pits the Surface against Apple’s popular tablet, highlighting their differences. This time around, the iPad is knocked for having a smaller screen, lacking a kickstand and more… Read More
Apple has posted a new TV spot to its YouTube channel and website tonight called ‘FaceTime Every Day.’ It’s the third in a series of advertisements, and like the others—Music Every Day and Photos Every Day—it focuses on a single feature.
More specifically, the ad focuses on Apple’s FaceTime video calling feature. And inline with the previous commercials in the series, it shows how a variety of different people from around the globe use the feature in their every day lives. Watch… Read More
Microsoft’s Apple-bashing in Surface commercials was just a start. Now the harsh criticism of Apple’s devices extends to Microsoft-backed Nokia, whose Lumia 925 television commercial takes aim squarely at the iPhone 5′s eight-megapixel iSight camera.
As you know, iPhones are Flickr’s top three most popular cameras as “every day, more photos are taken with the iPhone than any other camera,” per Apple’s Photos Every Day ad. Nokia cleverly puts an interesting spin on the fact by believing that “better photos are taken with the Nokia Lumia than any other cameraphone”… Read More
If you’re looking for a way to kill your Sunday afternoon, you might try checking out the YouTube channel EveryAppleAds. The channel, as the name implies, hosts a massive collection of TV commercials for Apple products from the past few decades.
These guys have been steadily posting ads over the last several months. But just within the past week or so, they’ve started adding vintage Apple television spots from the 1980s that you’ve either forgotten about, or more likely, never knew existed… Read More
Microsoft just doesn’t skip a beat when it comes to its fantasy that the Surface rivals Apple’s iPad. Never mind the software giant had to reduce prices on its tablet because no one is buying the device. Never mind Thursday the company took a $900M writedown on those cheaper Surfaces that no one wants.
To mark all the features the Surface has (which no one except paid actors apparently want), the Redmond-based Windows giant has released another sneering ad pitting its tablet against Apple’s. This is what lesser-known brands quite often do as they strive to piggy-back on the popularity of the Apple brand… Read More
The wireless provider industry here in the United States is dominated by 4 major carriers: Verizon, AT&T, Sprint and T-Mobile. You could actually narrow it down even further, to two carriers, as Verizon and AT&T are much larger than the other two.
And both carriers have their strengths. Verizon is known for having an expansive and reliable network, offering more coverage in more places, while AT&T is known for its network’s speed. But AT&T is now claiming it has the most reliable network too… Read More
I appreciate memorable, creative advertising as much as the next guy, but I just don’t get a new Galaxy S4 commercial Samsung is airing in Iceland.
Instead of focusing on the handset’s features or the usual iPhone bashing, this time around Samsung’s creative agency has gone over the top in depicting a guy trying to make a phone call on a real apple.
Realizing swiping across fruit makes no sense, the ad then switches to a happy scene where our hero operates a Galaxy S4. The not-so-subtle jab at Apple is plain weird, to put it mildly. I know ads are supposed to take into account the often vast cultural differences across markets, but I’m not sure Samsung did itself a favor with this particular commercial… Read More
Today, the company has made WWDC commercials available on its YouTube page, among them a minute and 30 seconds long clip.
The video is titled ‘Designed by Apple – Intention’ and Apple used it to open the WWDC keynote. In it, the company explains how it goes about designing its products so it’s definitely worth a watch from start to finish… Read More
Apple executives on several occasions during the just-finished WWDC keynote made note of both the fact that the new Mac Pro is being built in the United States and that the redesigned iOS 7 software and other apps are being conceived, designed and implemented by its team of engineers in California.
In fact, Apple’s been proudly putting stickers on its products saying ‘Designed by Apple in California’ for years and has now even made a compelling new ad which focuses in its California design roots… Read More
Wow, that was quick. Following on yesterday’s Windows 8 commercial which uses Apple’s Siri to highlight the iPad’s perceived flaws – such as its $499 price point versus an Asus VivoTab Smart and lack of Office (go figure), the Redmond-based software giant today release another ad along the same lines.
Suggestively titled ‘Comparison: iPad vs. Windows 8 Tablet’, the commercial pits an iPad 4 against an Asus Vivo Tab RT, which is based on the same ARM CPU technology like Apple’s tablet. However, the software maker has been caught cheating… Read More
T-Mobile, the nation’s fourth-largest carrier, today finally gets to sell Apple’s iconic smartphone. We learned yesterday the Deutsche Telekom-owned telco has a massive ad blitz in the works to push the handset to the masses. And now, we just caught a glimpse of that campaign as T-Mobile starts airing its inaugural television commercial for the venerable iPhone… Read More
So along comes Carlsberg with a novel idea: how about we market a new cider brand by piggy-backing on Apple’s popularity subtly? The results of the company’s brainstorming are, well, hilarious and downright amazing – as you can see for yourself.
The creative concept calls for a tongue-in-cheek reenactment of an Apple-like product launch hype, down to the line sitters, an Apple Store-like environment, lots of cheering and clapping and Carlsberg’ version of Geniuses.
You gotta love the ambiguous use of tech jargon and the obligatory Apple superlatives like “amazing”. My favorite line: “works perfectly in direct sunlight”… Read More
You can’t blame Samsung for amping up its anti-everyone advertising as it’s worked out so well for them thus far. In this new commercial aired during tonight’s NFC championship game and subsequently published on Samsung’s YouTube channel, a bunch of hipsters working for a mobile games developer are depicted using Galaxy smartphones and tablets. In one instance, the clip highlights multitasking capabilities of these gadgets where you can set the video to play while continuing to browse the web or sort through your email.
Then the focus turns (mark 0:40) to one of the old guards who tells a young office chick that she won’t “consolidate” her phones because she has “a system”: her BlackBerry with its clickety-clack keyboard is for work and an iPhone with an ugly case is for home. The lady abruptly cuts off the younger colleague after her attempt to explain the benefits of the Galaxy S III: “Allie, please respect my system”.
The commercial is a bit weird and primarily targets the struggling BlackBerry (talk about beating the dead horse). There are more jabs at RIM and Apple in an apparent shift of strategy as Samsung takes aim at enterprise market. Oh, and what’s up with the unicorns and that guy from 30 Rock? Read More
Microsoft’s inaugural ad for the Surface tablet initially captured our attention, with its pro dancers performing all sorts of crazy moves with their tablets certainly helping a great deal with that. The software maker then followed up with the somewhat subdued teaser on the eve of Surface’s launch.
On Cyber Monday, Microsoft has stepped up its game with a new television commercial seen above. It kinda looks familiar. Pretty sure I saw a similar concept involving jumping gadgets somewhere before… Read More