By Matthew Miller on Nov 17, 2015
Tim Cook has said in numerous interviews that apps are the future of TV. Apple’s marketing department seems to be taking that statement to heart, releasing five new Apple TV ad spots on their YouTube channel today. In these ads, Apple is showcasing both content and games, from a variety of creators.
All of the ads feature a slick introduction from the moment the app starts to when the actual apps are shown. No users of the Apple TV are shown, but instead Apple is focusing only on the content of the apps themselves. Read More
By Christian Zibreg on Nov 5, 2015
HTC and its latest One A9 flagship smartphone have been accused of copying the iPhone 6 design and its much criticized antenna bands on the back (HTC, needless to say, begs to differ).
But now, the ailing Taiwanese handset maker has taken things to the next level with a brand new advertising campaign that revolves around the tagline ‘Be Different’.
In a 90-second commercial posted to HTC’s YouTube channel, a young and hip runner is portrayed in a dystopian-like world where everything is white and clean, unified and supposedly Apple-like. To make it perfectly clear who the Big Brother is this time around, HTC’s hero can be seen kicking a bunch of white apples, apparently to stand up to the Man and make a point. Read More
By Cody Lee on Oct 27, 2015
Apple on Tuesday posted a new iPhone 6s commercial, highlighting the hands-free capabilities of the just-released smartphone. The ad stars Bill Hader, the long-time Saturday Night Live actor who appeared in Apple’s “Backstage” video at WWDC this year.
The spot demonstrates how users can tap Siri to read and respond to emails using voice commands, with a bit involving the well-known “foreign prince wants to help you get rich” scam. As you can imagine, it’s pretty entertaining. Watch the 30-second clip below. Read More
By Christian Zibreg on Oct 25, 2015
Less than two weeks following its iPhone 6s commercial that focused on 3D Touch, Apple’s begun rolling some new ads for the handset.
Adopting the dynamic and to-the-point format inaugurated by the previous ad, a trio of new commercials—titled “Crush,” “The Camera” and “Flip a Coin” and all starring actor and singer Jamie Foxx—showcase other iPhone 6s capabilities, like hands-free ‘Hey Siri’ and a variety of camera features. Read More
By Sébastien Page on Oct 21, 2015
Apple is out tonight with seven new short TV ads for Apple Watch. The format is similar to what the company company up with two weeks ago, when it debuted the first ads in this series.
Each short film focuses on a specific feature of Apple Watch, from apps, Apple Pay, Siri, physical activity tracking, to the convenience the device can offer. Yes, convenience is a feature! Read More
By Cody Lee on Oct 15, 2015
Apple on Thursday posted a new iPhone 6s commercial, with a special focus on its new 3D Touch feature. During the ad, you hear a voiceover explain how Peek and Pop work, followed by a list of several things you can do with them.
In typical Apple fashion, most of the tasks covered by the voiceover are demonstrated by users on-screen. At one point we even see actor/singer Jamie Foxx, who uses 3D Touch in the Music app to access his just-released R&B album. Read More
By Christian Zibreg on Sep 18, 2015
Say what you will, but there’s no denying that Samsung’s marketing department has more or less successfully exploited the iPhone’s perceived weaknesses in their anti-Apple ads.
As you know, ads for the Galaxy phones typically focus on stuff like the iPhone’s non-replaceable batteries, battery life in general, non-curved screens, lack of wireless charging and what not.
But the latest Samsung commercials appears to have found a new anti-iPhone angle: the lack of customization. Read More
By Christian Zibreg on Aug 31, 2015
Continuing its strong marketing push of Apple Music, a brand new Apple Music commercial debuted during last evening’s 2015 MTV Music Video Award ceremony. Consisting of a pair of videos running sixty seconds each, the ad features The Weeknd, a Canadian PBR&B singer, songwriter and record producer who is one of the most played artists on Beats 1 Radio. Read More
By Cody Lee on Aug 20, 2015
Apple on Thursday posted a new ad to its YouTube channel labeled “iPhone – Apple Pay.” The spot is the latest in the company’s ongoing “if it’s not an iPhone, it’s not an iPhone” campaign, and of course highlights its new mobile payment service.
The commercial is very similar to previous ads in the campaign. It begins with a voiceover saying “this is an iPhone,” and then the video proceeds to show how Apple Pay works. The shot closes with the tagline “if it’s not an iPhone, it’s not an iPhone.” Read More
By Jeff Benjamin on Jul 19, 2015
Apple is continuing its “If it’s not an iPhone” advertising campaign with a new follow up commercial solely focused on apps. The commercial touts the App Store’s more than 1.5 million apps.
This is the third entry into Apple’s “If it’s not an iPhone” campaign. The two previous commercials were posted ten days ago, each focusing more on the hardware and customer satisfaction side of things. Read More
By Christian Zibreg on Jul 16, 2015
Apple has amped up Apple Watch advertising with the release of four new television commercials that highlight its potential usefulness in your daily routine.
Titled “Berlin,” “Beijing,” “Closer” and “Goals,” the ads depict the watch’s various fitness and health functions, Siri, wrist alerts, timekeeping, currency conversion and more. Read More
By Christian Zibreg on Jul 13, 2015
An Apple job listing seeking a seasoned Los Angeles, California-based Original Content Video Producer was discovered Monday, our best indication yet that the company is now creating original video content for both Apple Music and iTunes.
A proven track record in producing branded video content and content series for social platforms is required and the ideal candidate will work from Apple-owned Culver City campus, which belonged to Beats before the company was acquired last year by Apple for $3 billion.
Pitchfork recently said that Apple has actually been making music videos for select artists in-house. Read More
By Christian Zibreg on Jul 10, 2015
Samsung’s marketing department has admittedly become very skilled at the craft of Apple-bashing, always eager to find an interesting new angle to discredit the iPhone.
Forget about wall-huggers—Samsung’s latest television commercial for the Galaxy S6 Edge flagship attempts to diss those who would use an iPhone, likening them to “a nation of checkers.”
You know the type.
Those rude people that destroy your moviegoing experience by checking out their email and ruin your dinner by constantly glancing at their iPhone screen under the table. Read More
By Jeff Benjamin on Jul 9, 2015
Today, Apple launched two new iPhone advertisements touting the device’s uniqueness and how much its customers love them. In the first ad, entitled Hardware & Software, Apple big-ups the way the iPhone’s hardware and software are both created by the same company.
In the second advertisement, entitled Love, Apple touts how 99% of iPhone customers love their devices. It then ends both advertisements with a similar tag line: If it’s not an iPhone, it’s not an iPhone. Read More
By Cody Lee on Jul 9, 2015
Apple on Thursday added five new clips to the World Gallery films section of its ‘Shot on iPhone 6’ microsite. The company launched the Shot on iPhone 6 campaign in March, showcasing beautiful photos and videos taken with its latest smartphone.
The new videos are very similar to the previous entries, in that they are 15 seconds long and accompanied by an analogous soundtrack. They were captured by photographers from around the world, and show what the iPhone 6 is capable of. Read More
By Christian Zibreg on Jun 26, 2015
Apple’s ‘Shot on iPhone 6’ campaign continues with a pair of new videos shared last evening on the company’s YouTube channel. Highlighting iPhone photography skills by Apple dans Willian P. and Jirasak P., the 15-second clips focus on the capabilities of the iPhone 6 camera’s Slow-Mo video capture.
Since its March 2015 launch, ‘Shot on iPhone 6’ thus far has featured the creativity of more than 77 iPhone photographers from 70 cities across 24 countries around the world. Read More
By Christian Zibreg on Jun 24, 2015
Often referred to as The Crossroads of the World, New York City’s Time Square is always brightly adorned with billboards and advertisements from the world’s top brands. With less than a week until June 30 Apple Music launch, the iPhone maker is now advertising Beats 1 with a massive billboard.
It’s dominated by enormous Beats 1 promotional graphics accompanied by the “Worldwide. Always on” tagline and the 6.30.2015 launch date. Interestingly enough, the Apple logo is nowhere to be seen on the advertisement, perhaps indicating the Cupertino firm might be counting on Beats’ brand power to push the upcoming radio service into public consciousness. Read More
By Cody Lee on Jun 23, 2015
Apple picked up the top prize in the Outdoor Lions category at the Cannes Lions International Festival of Creativity this week for its recent “Shot on iPhone 6” ad campaign. The annual event, often referred to as the world’s biggest ad festival, features thousands of ads from around the world to be showcased and judged.
The win marks the second Cannes Grand Prix award in three years for Apple and its longtime advertising partner TBWA\Media Art Lab. Additionally, the duo also picked up five Gold Lions awards for specific posters from the “Shot on iPhone 6” campaign, which showcases photographs shot using Apple’s latest handset. Read More
By Cody Lee on May 6, 2015
Apple on Wednesday launched a new web ad campaign for its struggling iPad, highlighting ways the tablet can change the way people do things. A new microsite on the company’s website showcases a variety of iPad apps that can help with things such as cooking, learning and more.
Much like Apple’s previous ‘Your Verse‘ campaign, the message of “Everything changes with iPad” is that the tablet can be helpful in a number of situations. The company has long been trying to convince potential customers that the iPad can be used as more than an entertainment device. Read More
By Cody Lee on Apr 24, 2015
It’s officially Apple Watch launch day, and Apple has already started celebrating by debuting 3 new advertisements for the wearable. On its YouTube channel, the company posted new videos entitled ‘Rise,’ ‘Up’ and ‘Us,’ respectively.
The ads are a major departure from the ‘Reimagined‘ commercial Apple has been playing since March. Each one focuses on a tentpole feature—time, fitness and communication—and demonstrates them using real-world scenarios. Read More