Wow, that was quick. Following on yesterday’s Windows 8 commercial which uses Apple’s Siri to highlight the iPad’s perceived flaws – such as its $499 price point versus an Asus VivoTab Smart and lack of Office (go figure), the Redmond-based software giant today release another ad along the same lines.
Suggestively titled ‘Comparison: iPad vs. Windows 8 Tablet’, the commercial pits an iPad 4 against an Asus Vivo Tab RT, which is based on the same ARM CPU technology like Apple’s tablet. However, the software maker has been caught cheating… Read More
T-Mobile, the nation’s fourth-largest carrier, today finally gets to sell Apple’s iconic smartphone. We learned yesterday the Deutsche Telekom-owned telco has a massive ad blitz in the works to push the handset to the masses. And now, we just caught a glimpse of that campaign as T-Mobile starts airing its inaugural television commercial for the venerable iPhone… Read More
So along comes Carlsberg with a novel idea: how about we market a new cider brand by piggy-backing on Apple’s popularity subtly? The results of the company’s brainstorming are, well, hilarious and downright amazing – as you can see for yourself.
The creative concept calls for a tongue-in-cheek reenactment of an Apple-like product launch hype, down to the line sitters, an Apple Store-like environment, lots of cheering and clapping and Carlsberg’ version of Geniuses.
You gotta love the ambiguous use of tech jargon and the obligatory Apple superlatives like “amazing”. My favorite line: “works perfectly in direct sunlight”… Read More
You can’t blame Samsung for amping up its anti-everyone advertising as it’s worked out so well for them thus far. In this new commercial aired during tonight’s NFC championship game and subsequently published on Samsung’s YouTube channel, a bunch of hipsters working for a mobile games developer are depicted using Galaxy smartphones and tablets. In one instance, the clip highlights multitasking capabilities of these gadgets where you can set the video to play while continuing to browse the web or sort through your email.
Then the focus turns (mark 0:40) to one of the old guards who tells a young office chick that she won’t “consolidate” her phones because she has “a system”: her BlackBerry with its clickety-clack keyboard is for work and an iPhone with an ugly case is for home. The lady abruptly cuts off the younger colleague after her attempt to explain the benefits of the Galaxy S III: “Allie, please respect my system”.
The commercial is a bit weird and primarily targets the struggling BlackBerry (talk about beating the dead horse). There are more jabs at RIM and Apple in an apparent shift of strategy as Samsung takes aim at enterprise market. Oh, and what’s up with the unicorns and that guy from 30 Rock? Read More
Microsoft’s inaugural ad for the Surface tablet initially captured our attention, with its pro dancers performing all sorts of crazy moves with their tablets certainly helping a great deal with that. The software maker then followed up with the somewhat subdued teaser on the eve of Surface’s launch.
On Cyber Monday, Microsoft has stepped up its game with a new television commercial seen above. It kinda looks familiar. Pretty sure I saw a similar concept involving jumping gadgets somewhere before… Read More
Consumer electronics retailer Best Buy is airing an interesting new television commercial 100 percent dedicated to Apple products found at its outlets. The ad is titled “Gifts That Do: Finding Santa” and depicts a retail employee telling a kid that he can do pretty much everything with Apple products, including reaching Santa over FaceTime… Read More
After watching this, I’m beginning to wonder if somebody at Apple should seriously consider hiring Cinesaurus, a Seattle-based creative team “obsessed with telling stories through video and animation”. They’re also behind an excellent Surface parody video that teaches Microsoft how to advertise against the iPad… Read More
Apple just uploaded to its YouTube channel an old ad for the new iPod touch that started shipping along the seventh-gen iPod nano yesterday, landing on store shelves today to some raving review. Here’s that ad, again. The clip is titled “Bounce” and depicts a bunch of colorful iPods jumping to a catchy tune. The homepage was also updated with a prominent link leading to this ad, streaming direct from Apple… Read More
Nokia took issue with Apple’s black and white iPhone color options in an interesting new commercial for its Lumia range of smartphones. The ad, included right after the break, sets the tone by depicting a gloomy world where mindless drones come to Apple Stores to buy iPhones. When a customer suggest color other than standard black and white iPhone options, hell breaks loose. The clip then switches to Nokia’s recently refreshed Lumia lineup, available in a bunch of colors… Read More