Apple airs iPhone 6s commercial for Mother’s Day

By Christian Zibreg on May 1, 2016

Mother’s Day is one week from today. Apple has already sent an email blast to registered customers to remind them to pick up an Apple Watch as a Mother’s Day gift recommendation and now the company has started airing a brand new iPhone 6s television commercial, aptly titled “Mother’s Day”.

The 30-second ad “celebrates motherhood through the lens of iPhone users around the world”. Read More

 

New iPhone 6s commercials are all about Touch ID, 4K video capture and chopping onions

By Christian Zibreg on Apr 25, 2016

Following its nicely done Earth Day ads featuring iMessage and a recycling robot dubbed Liam, Apple on Monday released a pair of brand new television commercials for the iPhone 6s, which promote Touch ID and the handset’s ability to capture video in crisp 4K resolution through the lens of its twelve-megapixel rear camera.

The new commercials, titled “Fingerprint” and “Onions,” run thirty seconds each and are available on Apple’s official YouTube channel, but we’ve embedded them into this article for your viewing pleasure. Read More

 

Apple promotes recycling with a new television commercial featuring Siri and robot Liam

By Christian Zibreg on Apr 22, 2016

In addition to a nicely done environment-focused video posted yesterday, in which Apple boasts how its data centers run on 100 percent renewable energy, the Cupertino firm this morning released another Earth Day focused television ad on its YouTube channel, this one promoting recycling.

Featuring Siri and Apple’s recycling robot Liam, the 25-second video has Siri conversing with the robot, asking him what he’s doing for Earth Day. Read More

 

Watch Apple’s cool new environment video: it’s all about iMessage

By Christian Zibreg on Apr 22, 2016

Apple yesterday published a cool new video on its YouTube channel that does a very good job explaining to the general public, in layman’s terms, its renewable energy strides.

The 45-second clip is all about iMessage, Apple’s own messaging service that’s built right into the stock Messages application on iOS and OS X.

With an average of tens of billions of iMessages hitting Apple’s data centers on any given day, the Cupertino firm wanted to make it clear that the impact on our environment is negligible because Apple’s servers run on 100 percent renewable energy. Read More

 

New Apple Music ad has Taylor Swift singing along to Jimmy Eat World

By Christian Zibreg on Apr 18, 2016

Following an amusing Apple Music commercial earlier this month in which pop artist Taylor Swift can be seen wiping out on the treadmill, a brand new ad for Apple’s music service was posted Monday on the official Beats 1 Radio channel on YouTube.

In it, Swift is singing along to “The Middle” by Jimmy Eat World from their album “Jimmy Eat World”. Read More

 

Apple releases new Apple TV ad starring Lakers player Kobe Bryant and actor Michael B. Jordan

By Christian Zibreg on Apr 10, 2016

Apple on Sunday released a brand new commercial for the fourth-generation Apple TV, titled ‘Father Time’ and available on YouTube.

The 60-second ad features LA Laker’s star Kobe Bryant and actor Michael B. Jordan and focuses on using tvOS’s Siri features in conjunction with the Siri Remote to “make it easier than ever to find and enjoy whatever you’re looking for.”

The two men are sitting on the couch in a trailer and Jordan picks up his Siri Remote to ask the personal digital assistant to open the official NBA app.

Then, they start arguing over… Well, just watch the ad. Read More

 

Apple shares new ‘Behind the Scenes’ video for Cookie Monster ad

By Cody Lee on Apr 7, 2016

Apple on Thursday shared a new video on its YouTube channel called “Timer – Behind the Scenes.” As the name suggests, the clip offers a humorous behind-the-scenes look at the making of the iPhone 6s ad it released last month, starring the popular Sesame Street character Cookie Monster. Read More

 

Taylor Swift wipes out on the treadmill in latest commercial for Apple Music

By Christian Zibreg on Apr 1, 2016

Pop artist Taylor Swift, whose public critique of Apple Music not originally paying out royalties to artists for free trials did force Apple to change its stance, is now the star of the latest commercial for the subscription streaming-music service.

In a comical 60-second video, published this morning on Beats 1’s YouTube channel and aptly titled “Taylor vs. Treadmill”, the singer preps for a cardio workout.

She browses workout playlists on Apple Music and then sings along to a track by Drake and Future for a while before falling off the treadmill while still continuing to rap along, with the tagline describing Apple Music as “distractingly good”. Read More

 

Apple posts new ‘Timer’ iPhone 6s ad starring Cookie Monster

By Cody Lee on Mar 16, 2016

Apple on Wednesday shared a new iPhone 6s ad on its YouTube page called ‘Timer.’ The spot stars the popular Sesame Street character Cookie Monster, and is set in a kitchen where he is baking—you guessed it—cookies.

With a humorous tone, the commercial demonstrates the hands-free ‘Hey Siri’ feature on Apple’s iPhone 6s. Cookie Monster uses it to accomplish a variety of tasks, including setting a kitchen timer and playing a music playlist. Read More

 

Microsoft fires another salvo at Apple’s Mac with new Surface Book ads

By Christian Zibreg on Mar 9, 2016

Microsoft is back at it with new commercials that build up to the “I can’t do that on my Mac” tagline.

The Windows giant kicked off the new theme with commercials for Windows 10 that highlight some of the things “Macs can’t do” such as its built-in Cortana personal digital assistant, support for inking and drawing on notebooks with built-in touchscreens and the ability to log in to Windows with your face.

Yesterday, Satya Nadella & Co. posted new commercials for its Surface Book, a device marketed as “the ultimate laptop” because it’s performant and versatile. The commercials, first spotted by The Loop, gush over Surface Book features such as a high-resolution screen and the responsiveness and precision of its stylus. Read More

 

Apple posts new iPhone 6s ads highlighting 3D Touch and Live Photos

By Cody Lee on Feb 17, 2016

Apple on Wednesday posted two new iPhone 6s ads to its YouTube channel entitled Less Time and Live Photos. As it says in the headline, each spot highlights one of two major features from the company’s latest handset: 3D Touch and Live Photos.

The first video, Less Time, talks about what 3D Touch is and the many ways you can use it. Notably, actress Aubrey Plaza makes a cameo. The second clip, Live Photos, similarly shows the feature in action, and lists off some of its many benefits. Read More

 

Apple Music and Sonos promote partnership in new TV spot

By Cody Lee on Feb 15, 2016

Apple Music and Sonos teamed up to release a new television spot on Monday night, promoting their recently-announced partnership. The ad, which debuted during the Grammy Music Awards, features products from both brands, as well as a handful of music stars.

We’ve embedded the ad below, but for a little context, the stars you see are Killer Mike, a hip-hop artist and part of the popular duo Run the Jewels; Matt Berninger, frontman for indie rock band The National; and Annie Clark, better known by her stage name St. Vincent. Read More

 

‘Shot on iPhone’ campaign is back with beautiful portraits taken on iPhone 6s

By Christian Zibreg on Feb 1, 2016

Apple has rebooted its successful ‘Shot on iPhone’ advertising campaign, which now highlights photographs that users have taken on their iPhone 6s and iPhone 6s Plus.

TIME reports that the new ad campaign features 53 images from 41 amateurs and professional photographers from around the world, with the major focus on portraits, many of which were photographed in “subtle, everyday moments.” Read More

 

Apple posts new Apple TV ad ‘The Future of TV is Apps’

By Cody Lee on Jan 21, 2016

Apple on Thursday shared a new video advertisement for the Apple TV on its YouTube page. Aptly named “The Future of TV is Apps,” the spot highlights a number of popular games and applications that are available through the tvOS App Store.

Titles mentioned include WatchESPN, Asphalt 8, and HBO Now, and instead of showing them in action in a normal Apple TV interface, the ad illustrates them using 3D animations. It’s a bit hard to explain, so you should probably just watch it. Read More

 

Apple killing off ad-supported iTunes Radio stations this month

By Cody Lee on Jan 15, 2016

Apple on Friday began sending out emails to listeners of legacy iTunes Radio stations, informing them that it will be shuttering all ad-supported stations on Apple Music this month. The move will take place on January 29, leaving Beats 1 as the only free music stream available to non-subscribers. Read More

 

Apple pushes intrusive iPhone 6s ad to some users inside the App Store

By Christian Zibreg on Dec 11, 2015

Twitter is on fire with reports from disgruntled users who were taken aback after witnessing a full-screen iPhone 6s ad taking over the App Store on their devices. The ad is, of course, from Apple itself and was conceived to persuade owners of pre-iPhone 6s models to upgrade to the ”ridiculously powerful” iPhone 6s.

The pop-up ad is full-screen and asks users to “Learn More,” which takes them to the iPhone 6s webpage on Apple’s website, or “Upgrade Now.”

The latter option redirects users to the the Buy iPhone 6s page inside the official Apple Store app, if installed. Want to get back to what your were doing? That’ll require tapping a dedicated button to dismiss the ad.

So, what’s going on here? Read More

 

Microsoft Store employees make a peace offering to their Apple Store peers in holiday video

By Christian Zibreg on Dec 1, 2015

Following Apple’s holiday ad featuring Stevie Wonder and Andra Day, rival Microsoft today released its own holiday-themed commercial in which employees of its retail store on New York City’s Fifth Avenue are shown spreading the message of peace outside of Apple’s iconic glass cube store.

As reported by AdAge, Microsoft flew store employees from around the country to New York City to film this commercial on November 16. Read More

 

Ex Top Gear presenter shows off Amazon’s drone delivery system

By Christian Zibreg on Nov 30, 2015

Jeremy Clarkson, the former host and presenter of BBC’s Top Gear show, has been hired by Amazon to promote its products. In addition to a recent commercials aired in the United Kingdom which promotes Amazon’s Fire devices, Clarkson can be seen in the most recent Amazon video showing off the Prime Air, the online retail giant’s drone delivery system first announced back in December of 2013. Read More

 

Apple releases ‘Someday at Christmas’ ad with Stevie Wonder and Andra Day

By Christian Zibreg on Nov 25, 2015

Apple today posted a nicely done television commercial featuring blind musician Stevie Wonder and soul, R&B, jazz and blues singer Andra Day. The holiday-themed ad cleverly promotes the Mac and VoiceOver and Accessibility features. Read More

 

Apple posts new ads highlighting apps for Apple TV

By Matthew Miller on Nov 17, 2015

Tim Cook has said in numerous interviews that apps are the future of TV. Apple’s marketing department seems to be taking that statement to heart, releasing five new Apple TV ad spots on their YouTube channel today. In these ads, Apple is showcasing both content and games, from a variety of creators.

All of the ads feature a slick introduction from the moment the app starts to when the actual apps are shown. No users of the Apple TV are shown, but instead Apple is focusing only on the content of the apps themselves. Read More

 
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