Watch new Earth Day video Apple shared at Sustainable Brands conference

Apple celebrated Earth Day 2017Ā by announcing a partnership with World WildlifeĀ Fund, promoting environmentally-focused apps on App Store and postingĀ cartoonish videos on YouTube detailing its efforts to preserve our environment for generations to come.

Today, more than a month after Earth Day took place, itĀ sharedĀ another Earth Day video on YouTube, titled ā€œDoes my iPhone believe in incarnation?ā€ and featuringĀ its recycling robot Liam.

The clipĀ was created to celebrate Apple’s attendance at Sustainable Brands 2017, a Detroit conference where Sarah Chandler, Apple’s Director of Operations and Environmental Initiatives, discussed Apple’s plan to reduce the environmental impact of its supply chain.

https://www.youtube.com/watch?v=aDXy5bEG38w
ā€œLisa Jackson, Appleā€™s lead on Environment work, and our recycling robot Liam will make you believe,ā€ reads the video’s description. ā€œLisa and her team explain it all, while Liam disassembles your iPhone 6 so those parts can find new life.ā€

Bt taking apart used products, Apple is able to recycle rare earth materials and other valuable metals and send them back to its supply chain for further processing to be eventually reused in the production of components for new products.

According to the video, L.I.A.M. stands for ā€œLiberate. iPhone. Auto-Disassembly. Machineā€

Question: why does the video briefly show Tim Cook holding a bunny?