A new report by The Wall Street Journal claims that Apple will push deeper into premium entertainment with original movies and scripted television shows by the end of the year, including serialized drama and feature-length pieces. The plan calls for premium shows along the lines of HBO’s “Westworld” and Netflix’s “Stranger Things” that don’t have any particular relationship to music.

Unlike existing Apple-produced video content offered on Apple Music like music videos, a documentary about Roland’s famous drum machine, a scripted drama starring Dr. Dre or the upcoming shows such as Planet of the Apps and Carpool Karaoke, Apple is aiming to buy rights to scripted television programs, not produce them on its own.

“Executives at Apple have told people in Hollywood they hope to start offering original scripted content by the end of 2017,” according to people familiar with the matter who spoke with the newspaper. The iPhone maker allegedly told producers that it would even share details on how many people are watching the content.

Here’s an excerpt from the report:

Because it is looking at just a handful of carefully selected shows, and potentially films, it doesn’t appear Apple is preparing to spend the hundreds of millions or even billions of dollars it would need to spend annually to become a direct competitor to Netflix Inc., Amazon.com Inc.’s Prime Video or premium cable networks.

The report states that Apple approached veteran producers in recent months about buying rights to scripted television programs and has talked with marketing executives at studios and networks to discuss hiring them to promote its content.

The Cupertino company is reportedly serious about building “a significant new business” in original programming.

By offering unique scripted content, Apple aims to attract users to its ecosystem and boost Apple Music subscriptions because this rumored new content would be allegedly made available to Apple Music subscribers.

Source: The Wall Street Journal

  • Bacillus

    OMG the continuing “Eddy Cue went out for everything but got nothing” content jingle that pops up every month …
    Apple, get your act together and launch some innovative hardware.
    Forget Maps, AppleCar, automotive.
    Forget TV content – Youtube and Netflix are platform-neutral and can’t be beaten.
    And Spotify can’t be beaten either except with a price cut.

    • askep3

      What’s in Spotify that’s better? I’ve been comparing them for a while, just wanna know what you think.

      • Bacillus

        I prefer the quiter and more logical UI. But it is highly subjective and I am not a Music Pro..

    • Rowan09

      Forget maps and Car Play? Why in the Lords would Apple do such a stupid thing? I use Apple Music since I got rid of CDs and stream it over Bluetooth in my car with no issues. I’ve never had Spotify premium but my friend that canceled his likes Apple Music better. Apple has to focus on both hardware and software especially since software is usually a monthly charge while hardware is once every year and the usual iPhone user may not upgrade but once every 2-3 years.

      • Bacillus

        I would agree that Apple can diversify as long as their mainstream businesses is OK.
        But diversification has lead to dramatic loss of focus, nuisance and mediocre services.
        Apple Maps and CarPlay are more than five years behind the nearest competition, for various reasons.

      • Rowan09

        Apple maps is five years behind who?Apple maps transit directions is better on Apple maps and they released a temporary stop on your route and included it in your total time traveled. That’s a huge stretch. I never used Android Play before and used CarPlay for a little while so I can’t even compare the two.

      • Bacillus

        Ok if that’s your favorite Maps feature – I am with you.
        But Google succeeds in linking its vast resources with map locations (companies, tourist attractions, historic/political places)
        The Google datamine is so rich that Apple can never match it.
        Both CarPlay and Android have been overtaken with OEM infotainment – car manufacturers will NEVER let IT companies come between their customers and themselves.

      • Rowan09

        Maps and Google maps are not that far off anymore. I agree Google has more POIs because they’re Google, but both maps work well and Apple maps GUI is better in my opinion.

      • Bacillus

        Mmmh, 3D is certainly better @Apple, but for the rest (…)

      • Rowan09

        Transit directions is also better and GUI. Google still has if for POIs though. Apple needs to get its info from OSM as well since they have World Wide coverage with voice navigation and it’s free.