Apple confirms that subscription apps won’t be obliged to offer free functionality

By , Jun 10, 2016

Apple Whats New in Subscriptions web screenshot 001

There has been a lot of confusion following Apple’s App Store shakeup concerning subscription apps.

First and foremost, does Apple require subscription apps to be functional in some limited way without a subscription, as is the case with apps that use In-App Purchases, or will subscription apps require a subscription to use the app at all? If Apple’s comment to MacWorld is to be taken at face value, both could be true.

Apple clarifies

Here’s the full quote:

We’ve confirmed with Apple that Schiller’s expansive vision is an accurate one: any developer can submit an app that relies entirely on a subscription to perform a task.

It can be effectively a login screen, like with Netflix and Hulu, rather than conform to the broader policy Apple has enforced on most apps that weren’t periodicals and streaming media libraries to date.

Schiller’s examples included enterprise apps, which are effectively in continuous development. In fact, many enterprise apps are already sold on a subscription basis, but typically couldn’t charge a subscription fee directly within iOS.

If you take a look at the “What’s New in Subscriptions” webpage, you’ll see Apple stating that although all app categories are now eligible for subscriptions, the experience “must provide ongoing value worth the recurring payment for an auto-renewable subscription to make sense.”

We’ll surely learn a lot more about new subscription terms next week at Apple’s Worldwide Developers Conference, which kicks off with a keynote on Monday.

Recommended reads

And your $0.02?

So, what do you think?

Should subscriptions apps be required to offer some free functionality or should this be determined on a case-by-case basis?

Source: MacWorld

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  • Ds

    time to go back to a flip phone.

    • They run Android these days…

      • Ds

        I’m sure I have a few phones from back before then.

      • I’d rather stick with a generic OSed fliphone instead an Android flip.

      • Ds

        yeah I think I have a old razr sitting around in a box somewhere that I could use.

  • MrTarek

    When’s the wwdc ?

    • Chris

      13-17 June

    • Agneev Mukherjee

      Keynote Address on 13 June (varies across timezones)

      • Marcus

        10:00 AM PST

      • Agneev Mukherjee

        It’s 10:30 PM IST for us. 🙂 🙂

  • WaitWhat?

    And crApple continues on it’s journey downhill! GO CRAPPLE! smh

    • igorsky

      Grow up, junior.

      • WaitWhat?

        Oh I’m sorry did I offend you little fanboy? *rollseyes*

  • RBM

    Never mind. They both work.

  • TechnoBuff

    This new model is going to be an epic fail.

    People have issues with monthly subscription, having to add app subscriptions to your monthly payments will be an issue. and to think of this being itemised on an app by app basis… The app economy is stalling and this wont stop the bleeding.

    This is going to be interesting to see how it evolves.

    • WaitWhat?

      Evolves or Dissolves? lol

      • TechnoBuff

        evolves….how this development/decision grows..

  • The Guy

    I have never bought an app in the 7 years I’ve been using iOS… neither has anyone I know, if they think this is going to fly, they have lost a crap load of screws.

  • Ernie Marin

    Yeah…no. A mobile app isn’t worth a sub unless it’s a streaming app like Netflix. But how many times a day will you use a weather app, a reader app, even Music. Fact is most users get into a comfort zone and never leave it, I for example have a couple of games I use every day, but so many apps I never use the only reason I don’t delete them is because iPhone doesn’t save any app settings.