In addition to beefing up App Store quality control by removing poorly maintained apps and those with 50+ characters in their name starting September 7, Apple also updated the official App Store Review Guidelines with details on app subscriptions, SiriKit and downloadable iMessage content. “As you plan and develop your apps for the upcoming releases of iOS 10, macOS Sierra, watchOS and tvOS, make sure to read these updated guidelines,” writes Apple.
There has been a lot of confusion following Apple’s App Store shakeup concerning subscription apps.
First and foremost, does Apple require subscription apps to be functional in some limited way without a subscription, as is the case with apps that use In-App Purchases, or will subscription apps require a subscription to use the app at all? If Apple’s comment to MacWorld is to be taken at face value, both could be true.
Google surely didn’t waste any time yesterday. Just a few hours into Apple’s App Store announcements which revealed a new 85/15 revenue split for In-App Subscriptions, the Internet giant told Re/code that it, too, will be making a similar change concerning Android app subscriptions on the Play store.
But unlike Apple, which stipulates that devs will see the 70/30 revenue split turn into a 85/15 deal one after one full year of subscription, Google’s Play Store 85/15 split would take effect immediately, without the one-year requirement.
Apple today announced a pair of major changes that will be coming to the App Store this fall, which it said were designed to help grow developer app’s business and engage with new and existing customers.
Both the rumored search ads and various subscription enhancements will soon be available across any app category, games included.