Tim Cook Super Bowl 50 photo

After snapping up a photo from the 20-yard line of Levi’s Stadium at the end of the Super Bowl 50 game, Apple CEO Tim Cook thought it might be a good idea to share it with the world via his Twitter account.

And so he did, only to find out that the image he had taken prompted Twitterverse to go into ridicule mode.

As noted by The Verge, many Twitter users pointed out that the image Cook took on his iPhone is very blurry, and some of them tagged their comments on Twitter with the #ShotOniPhone hashtag that Apple uses to promote its latest ad campaign which—oh, the irony—focuses on iPhone photography features.

Following that image, Cook soon after posted another, less blurry photo.

Here are some choice comments users posted on Twitter.



Had Cook reviewed the photo before sharing it, none of this would’ve happened. It’s especially puzzling that Cook would tweet out such a poor-quality photo at a time when Apple has just rebooted its award-winning ‘Shot on iPhone’ ad campaign.

Source: The Verge

  • Connecting Mac User 

    What do u expect, some perfection..? They can shove it up their a**s. Nonsense!

    • Mike

      There should be some perfection.

  • iBanks

    Looks to me it was digitally zoomed which is always blurry and garbage, but still was a rather bad photo. But regardless of how bad his picture was, mine comes out pretty good.

    • pegger1

      Digital zoom doesn’t make it blurry, it reduces the resolution, doesn’t blur it though.

  • Rowan09


  • ✯Mike✯

    Maybe he did it on purpose, hinting that stabilization is coming to all iPhones soon

  • Ángel Javier Esquivel

    Dat billboard tho

    • h4nd0fg0d

      Ahaha. Ya, dat billboard!!!!!!!!!

  • Fardeen Beharry

    its a bad photo

  • kaliente

    Bad photo. You can take such with every phone, iPhone is not only one here.

  • Manuel Molina

    He was using his backup phone: The Samsung Galaxy phone. He couldn’t find his iPhone when it got lost in the bar before the game.

  • No, you’re seeing it wrong.

  • Ja1lBreak K1nG

    Seriously?? You people need to grow up.

    • h4nd0fg0d

      Nice, then we can all be like you BJ K1nG.

  • Lhu

    such a beginner’s mistake..

  • Ted Forbes

    Just let it go, Apple good at turning NEGS into huge PROFITS.

    • Srujan Mishra

      What the heck is “NEGS”?

      • JoJo


  • n0ahcruz3

    samsung using this blurry photo in their next ad campaign in 3.. 2.. 1. Lol seriously tho epic fail by Mr. Cook

  • Anonymous

    He didn’t think that one through lol

  • John Smith

    He probably let his boyfriend use his phone

    • h4nd0fg0d

      Best comment by miles^^^^^^^^^^^^^

      • John Smith

        Wow iDB deleted my comment… Pathetic.

        Cook probably let his boyfriend use the phone

      • iPhoneWINS

        lol you are not supposed to mention his boyfriend

  • James

    He was probably drunk.

  • iPhoneWINS

    has nothing too do with the da,n phone thats all about the person taking the damn shot in all the excitement

  • iPhoneWINS

    his is an iPhone 6+ shot

  • h4nd0fg0d

    The guy is a fck’n stooge, end of story. I can only hope that the schmuck reads this.

  • Guy

    People on the net need to relax on the troll button

    • h4nd0fg0d

      Trolling vs truth?

      • Guy

        What truth its just a photo.

  • Khaled Al-Rammah

    Samsung will do the same campaign … I can assure you 😛