Amazon Prime Air image 005

Jeremy Clarkson, the former host and presenter of BBC’s Top Gear show, has been hired by Amazon to promote its products. In addition to a recent commercials aired in the United Kingdom which promotes Amazon’s Fire devices, Clarkson can be seen in the most recent Amazon video showing off the Prime Air, the online retail giant’s drone delivery system first announced back in December of 2013.

A two and a half minute video shows actual footage of an Amazon drone delivery system in action. Featuring a range of fifteen miles and an on-board collision detection system allowing it to avoid obstacles, the Prime Air drones are capable of delivering purchases within a 30-minute window.

While the technology may be there, various regulatory hurdles are currently preventing drone delivery systems from Amazon, Google and the like from being widely used for commercial package delivery.

As Clarkson said in the video, “this is a story from a not-so-distant future” so Prime Air is basically a question of when, not if.

And here’s another Amazon ad with Clarkson promoting the Fire TV Stick.

Basically a miniature set-top box, the Fire TV Stick runs apps and features a voice activated remote allowing you to speak the name of a movie, TV show, actor, director, or genre and quickly get results.

Source: YouTube

  • Mohammed Khaled

    Ah! classic Jeremy. People from America if you haven’t seen top gear UK presented by him and his lads. You won’t understand how a car TV series should actually be. I miss them. Stupid BBC

    • Kyle McNulty – Mclovin341

      He’s such a legend isn’t he. Can’t wait for Amazons version hopefully they won’t ruin it too much

      • Mohammed Khaled

        Yeah. I watched his shows since childhood. Hopeful Amazon won’t make him do things top gear producers did.

  • iPhoneWINS

    top shelf

  • Lit

    Why do I get the feeling the amount of stolen packages will increase…

  • Clement Yeo

    target practice, anyone?