Apple September 2015 event invite graphics

As it has done for the past few years, Apple is gearing up for a major media event this month. In late August, the company sent out invitations for an event taking place on Wednesday, September 9, at the Bill Graham Civic Auditorium in San Francisco.

The teaser tagline on the invite reads “Hey Siri, give us a hint,” but otherwise, Apple has been silent regarding its plans for the keynote. Never fear, though, as months of rumors, reports and component leaks have given us a pretty good idea of what to expect.


9to5Purported iPhone 6s faceplate showing larger FaceTime camera

First up is the iPhone 6s and 6s Plus, and we think we have a pretty good idea of what they’ll look like. As with previous S-model iPhones, the external hardware will largely resemble that of their predecessors, except the devices will be slightly thicker and made of the lighter, tougher 7000 Series aluminum alloy used in the Apple Watch Sport. Additionally, Apple is expected to introduce a new “Rose Gold” colorway.

Inside the new iPhones, however, is a different story. We’re expected broad updates to the handsets’ internals this year, such as a much faster A9 processor, 2GB of RAM for improved multitasking, and enhanced NFC and LTE chips. Headlining features include Force Touch, which will allow the iPhone to to use the force of a user’s touch on its screen as an input method, and better cameras. It’s been reported that the iSight (rear-facing) camera will have a 12MP sensor, capable of recording in full 4K video, and the new FaceTime camera will sport a 5MP sensor with support for panoramic shots and other capabilities.

Otherwise, we’re not expecting any major surprises. We believe we’ll see the same storage options and price points (starting at $199 subsidized, $650 full retail) as last year, and the rumored iPhone 6c model is said to have been delayed until sometime in 2016. Read more about the iPhone 6s and 6s Plus below.

Apple TV

Jailbreak the Apple TV 2 With Seas0nPass

We’re also expecting Apple to introduce a new set-top box on Wednesday, and it could be a showstopper. Although the external design is believed to resemble its predecessor, with a little extra heft to fit new components like the A8 processor, the remote control has been significantly overhauled. The new remote reportedly features a built-in touchpad, Siri button, and Wii-like motion sensors for navigation and playing games.

In fact, gaming will be a major focus for the new Apple TV. Apple is said to be preparing an App Store for the device, as well as a full blown SDK with support for Bluetooth gamepads. This means developers will be able to create native apps and games for your television, and if it all goes according to plan, there will be plenty of both available at launch.

A new interface with support for universal search and Siri round out the device’s headlining features. Users will be able to navigate most of the operating system using simple voice commands, and search for content across iTunes, Netflix and other apps. We’re also expecting some tighter integration with Apple’s just-launched HomeKit smart home platform.

We’ve seen multiple reports that the new Apple TV won’t support 4K video, at least out of the box, so don’t get your hopes up for that. It also seems very likely that we won’t see the long-rumored TV service Apple has been working on, as knowledgeable sources have revealed that slow licensing negotiations have pushed its launch back into 2016.

The new Apple TV is expected to be available sometime in October, with a starting price of $149. Read more about the device below.


Apple stylus concept Martin Hajek 009iPad Pro with stylus concept via Martin Hajek.

We’ve heard conflicting reports on whether Apple will introduce its new iPads at this week’s event, or at a standalone event in October, but the majority opinion seems to be in favor of the former. The company is expected to unveil a revamped iPad mini (fourth generation), and a brand new ‘iPad Pro’ tablet with a larger, 12.9-inch display.

Part and schematic leaks indicate that the iPad mini 4 will feature a thinner design, largely inspired by the iPad Air 2. New internals will also bring the tablet more inline with its larger sibling, such as a faster A8 or A9 processor and 2GB of RAM, so it can handle iOS 9’s new Split View multitasking feature. The front and rear cameras should also see upgrades, with the iSight moving to at least an 8MP sensor.

As for the iPad Pro, it’s said to feature a 12.9-inch display with a resolution of 2732 x 2048. It’ll look like a larger iPad, with FaceTime and iSight cameras, but feature two speakers on both the top and bottom of the device for a stereo effect. There have been rumors that the tablet has a secondary USB-C port for horizontal docking, but we’ve seen little corroborating evidence. What will really set the device apart is its Force Touch tech and stylus. The stylus will be wireless, pressure-sensitive, and won’t look like other styli.

The larger iPad is expected to launch in November with the usual Smart Cover/Case accessories, and a recent report claims that Apple also has a new keyboard accessory in the wings. The iPad mini 4 should also launch around that time, if not sooner, and it sounds like the iPad Air 2 isn’t going to get an upgrade this go-round. Read more about the new iPads below.

Apple Watch

new watch bandsApple Watch Sport bands in unreleased colors shown off at Milan Design Week

Since the Apple Watch just launched in April of this year, we’re not expecting to see any upgraded hardware on Wednesday. There have been reports, however, that Apple plans to unveil new colorways for its Apple Watch Sport bands, such as red and purple. Additionally, the New York Times claims that the company has come up with a new, less expensive gold-colored Apple Watch as well.


Of course, there’s more than enough here to fill out a two-hour keynote, but there are a few other things we expect to see this week. For starters, there’s software. When Apple introduced iOS 9 and OS X El Capitan in June, it said the final releases would be ready by the fall. Now we may not see the latter until October, but we should at least get more definitive release dates for the updates, along with watchOS 2. Additionally, it’s likely Apple will provide updates on Apple Music and possibly offer up web/Android app launch dates.

As for hardware, it’s tough to imagine Apple cramming anymore introductions into the event, although rumor has it the company has been working on a new 21-inch iMac with Retina display. But honestly, all signs point to Apple waiting until October to show it off.

And that should just about cover all of our expectations. Of course, while it seems like we know a lot about what’s going to be announced on Wednesday, it’s possible this is all way off. Apple is known for secrecy and misdirection, so it’s hard not to expect surprises.

The keynote begins at 10am Pacific Time on September 9, and a live stream will be available on the Apple TV, and iOS and Mac devices via Safari. We, of course, will be covering the event live on iDB, as well as all subsequent announcements throughout the day.

  • Guito Mendez

    Great roundup Cody!

    • Agreed. Everything you need to know I’m under 1,500 words. Nice job, C!

      • Julioe Herzandes

        Agreed. Everything you need to know I’m under 1,500 words. Nice job, C!

      • Julioe Herzandes

        Seb, heard you and Jeff are dating and lovers? Any truth to that?


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  • Merman123

    Can’t wait!

  • Great post!

  • Jaleon

    Awww, I had my hopes up for a 4″ iPhone!

    • rockdude094

      Im sure the 4″ will stick around. The only problem is increasing the performance while keeping power consumption low is a bit of a challenge. Thats why I believe we didn’t see a refresh in the 4″ lineup

      • Steven Honey

        That’s mostly because they keep thinking most of us care more about thinness/weight over performance. I don’t care if they make the phone a little thicker if that would help with battery life and/or performance.

      • George

        The iPhone 6s will be thicker with a smaller battery.

      • rockdude094

        I gotta admit that a thin device is really attractive to me and if I’m pitching in a $1000 bucks for a newer phone, it better do everything right

  • モリ ト

    PowerBook G5!!!!

  • Lucus Bendzsa

    Just so hope that a new iPad gets released. Remember the “New iPad”. Laugh Out Loud that is what I have. It was the latest model for 6 months. Apple really screwed me over. I want a new iPad with a stylus accessory. I have been jealous of Microsofts forever now.

    • Rowan09

      They allowed people who bought it to upgrade to the newer one from my memory because people were complaining.

      • That’s right, yeah. It was because they released the next one after only 6 months rather than the usual 12

      • SkyFall

        Yeah but only if you bought it 3 months before they released iPad 4. So people who bought it when it was released or June (like me) got screwed over and hd to pay full price for a new one.

      • Rowan09

        Oh ok. I bought the New iPad too because I was coming from the 1st Gen. I got my wife the gold iPad Air 2, so I took her iPad Air as an upgrade and gave the New iPad to my dad.

  • Connecting Mac User 

    Let’s just wait Sept. 9 No comment for now 🙂

  • How come the iPad pro casing hasn’t leaked yet. Methinks no iPad pro reveal this 9th.

    • Rowan09

      Usually new devices are harder to leak for some reason but we say a casing a while back.

    • Anmol Malhotra

      Because it’s not ready for mass production. They will just show the sneak peak of it and then production will ramp up for Nov release or any month they want to.

  • schnooki

    To be honest, I’d be surprised if the S has all of those extra – I think it will be the usual Meh – boring! We have got used to after Jobs popped his clogs.

    • Rowan09

      Well almost all those things are pretty much confirmed so I wouldn’t be surprise, but that’s a lot though for an S model I agree.

  • Bass Head

    I’m hoping for a iPad pro

  • Xee

    Anyway to watch live video stream? Not blog crap… Otherwise I will just wait for Apple to put it up and avoid websites like this for spoilers until after I have watched it and enjoyed it.

    • Rowan09

      Yes usually on the Apple website it streams live.

    • George

      You just read an article about what to expect and you still have expectations for surprises?

    • Andrew Breyen

      Yup. As Rowan09 stated below, they do live stream it online. Unfortunately, I’m at school that day! macrumors .com has live text coverage of the major things. After a while Apple usually uploads it to YouTube and iTunes.

  • George

    If apple makes an ipad with a stylus they will be hypocrites.

    • John Wickham

      Agreed. It’s been a fundamental belief of Apple’s that a stylus hinders a good experience, and I would really hate to seem them go back on that now.

    • Shinonuke

      Apple would be a hypocrites if they dissed the stylus back then and released it still. Kinda like Qualcomm dissed Apple for releasing the 5s with a 64 bit, then scramble to make a 64 bit CPU for Android. Times are different now. There are more applications for the stylus. I would have to have an iPad pro with a stylus so I don’t have to mess with papers when I take notes in class. My sister in law love the Samsung galaxy note 10.1″ with a stylus because she loves to draw and paint on it.

      • Tablets with Stylus have been around since 2002 dude, the application has always been there. Apple just dissed it to make the competition look bad, the same way they dissed competitive devices like the Surface Pro as “refrigerator toasters” and dissed the competitors as “confused, turning tablets into laptops and laptops into tablets”. Now they’re making the iPad Pro…

      • Tablets with Digitizers have been around since 2002 dude, the application has always been there long before Apple dissed it in 2007. Apple just dissed it to make the competition look bad, the same way they dissed competitive devices like the Surface Pro as “refrigerator toasters” and dissed the competitors as “confused, turning tablets into laptops and laptops into tablets”. Now they’re making the iPad Pro…

      • Shinonuke

        They can dis the stylus in 2007, but companies are similar to regular people in that opinions do change. They did a good job at dissing and marketing as such. Regardless, they win at that. You can claim isheep and such, but at the end of the day it matters who profit from it. Sorry android boy

      • They can change their opinion and what not, George stated it’s hypocritical of them, and you came bahhing with denial…go buy yourself the iPad Pro while you’re at, Apple would be proud to separate you from your cash.

      • Shinonuke

        Guess Samsung and their Samsung are hypocrites too since they made the S6, eh? You know, the battery and microSD? Time change and people change. Yes I don’t mind separating with my cash for the satisfaction of owning what I like just like any Android users who spend money on their phones. Oh and iPad Pro is my thing so yes, purchasing it is only a matter of time. I’m have more use of the iPad pro than an MBP, but you can’t seem to grasp the idea that people’s wants and needs is what drives the market. Stubborn companies who aren’t willing to change their ways won’t be as successful. Example like a bigger iPhone.

      • Does this thing even know the definition of a hypocrite? Clearly not, otherwise, it won’t be using “Removeable Battery and MicroSD” as reasons of why Samsung is a hypocrite…your intelligence explains why you see more use in an iPad Pro over even a MacBook Pro…enjoy it.

      • Shinonuke

        This thing is so denied that it can’t phantom the idea that things can change. Enjoy your Second rated gadgets…enjoy it.

      • It’s still trying so hard to paint Apple’s hypocrite move as just change? Such simpleton…perfect example of the kind of customer Apple wants.

      • Shinonuke

        Simple products made for the perfect simpletons. Name calling doesn’t hurt simpletons like me. Keep defending your Android. They need you.

    • Also if the iPad Pro is capable of running Mac OS X applications…

  • besrate hogsa

    wait and see

  • Jake Platt

    I read a good article on CNET during the week describing this Apple event as “the peak of smartphone boredom” and I couldn’t help but agree. Mobile phone innovation has stalled for quite a while now, and there is very little to be excited about with this iPhone launch. Force touch will be interesting, but beyond that there is nothing that will prompt anyone, bar a strong Apple enthusiast, to buy this phone if they already own an iPhone 6.

  • Dante Arellano

    New c port for the new iphone?

  • Repulos Gizi

    Att-iphoneunlocking is in a situation to unlock any At&T phones with only in a few hours. Their facebook page is great!!

  • Martynet

    something strange happened last night… I got a pop-up message on my 6 Plus, saying that there’s a software update for my iPhone. I’m on the latest iOS 9 beta. But when I checked the software update in settings… nothing there.