According to sources who spoke to MacRumors on condition of anonymity, Apple told certain developers to have their Watch apps ready by mid-February.

Ostensibly, among them is one of biggest Apple Pay partners who was reportedly asked to prepare an iOS app with WatchKit support and have it ready to launch in the App Store by February 12.

The wrist-worn gizmo is arriving in April, Apple CEO told investors on an earnings call earlier this week. Conventional wisdom says testing third-party apps ahead of the launch is necessary to ensure key Watch apps work properly and, more importantly, don’t create a major drain on the battery.

Another possibility: carefully-selected developers get a chance to show off their apps at a launch event, assuming there’s any. In addition to furthering the Watch narrative, featuring third-party apps in live demos at another event would go a great length toward explaining what the Watch is really for and maybe turn us all into believers.

Sounds plausible?

MacRumors forums are now flooding with reports of Watch sightings in the Cupertino area, suggesting that employees are wearing and testing the device in the wild. Race Johnson shared on Twitter the following image that appears to show someone, likely an Apple employee, wearing a Watch in public, around San Francisco’s Marina area.

Apple Watch in wild Race Johnson 001

Yesterday, VentureBeat reporter Mark Sullivan got lucky.

He was able to observe an individual operating his Watch for several minutes while commuting on Caltrain, including receiving a text message notification and a map. Although initially skeptical of the Watch’s prospect, the experience of seeing one in live action made Sullivan a believer.

“I saw a text reminder on the screen, and then, briefly, a map. It appeared that the guy had been using the Watch for some time and was pretty used to it,” he recounted.

“One thing that disturbed me slightly about the device? Like other blockbuster Apple products, when you see it, something somewhere in the corner of your mind clicks on, and then you realize: You want one.”

Sullivan’s early impression is that the device quickly becomes an indispensable part of its wearer’s daily routine:

I want one, and I didn’t even really see much of what the thing could do. But I got the distinct impression that the Watch has already become integrated into the daily life of this user.

I could see it as a powerful personal assistant that’s always just an arm’s lift away to help you make sense of the minutiae of daily life: the schedules and reminders and appointments and social media and everything else we all have to process every minute of every day.

April can’t come soon enough!

Apple Watch in wild Suzy Menkes 001

The image above depicting the Watch on someone’s wrist was posted to Instagram by Vogue editor Suzy Menkes several weeks ago.

What’s the Apple Watch to you?

A doomed product, a yet another screen that relays what happens on your other screen, or something you can easily picture yourself wearing and using on a daily basis.

Are you a skeptic or a believer?

Source: MacRumors

  • Jerry

    I believe!

  • Amac

    Looking at battery life before I get one

  • JimGramze

    It has to have what is for me personally a killer app beyond making Apple Pay possible from my wrist.

    • 1manWarMachine

      Please give me a example of a ” killer app”. Lol. Battery life if the only downfall

      • JimGramze

        I haven’t seen the killer app for me. On the Mac there are a few, such as Unison, Logic, and ScreenFlow. Those are things I don’t want to live without. I can’t even imagine what it would be with the watch where I have to have it because of at least one thing, which is the well-known definition of a killer app. Notifications aren’t going to do it, nor will a timepiece or heartbeat taps.

      • 1manWarMachine

        Good luck on getting any of them on that watch. Looks as if you’ll never have that watch on your wrist.

      • JimGramze

        I don’t expect any of those on the watch. But I expect to see something that makes the Apple Watch compelling to me before I’ll even consider it. I just can’t imagine what it would be.

      • 1manWarMachine

        Very understandable Jim. Apple pay is pretty cool but still not enough. One day battery is my biggest concern at this time. It’ll be a bit before I buy. Won’t count it out it in the future though.

  • bbby

    Nice watch. Ugly sweater.

    • nonchalont


  • Jamessmooth

    Can’t wait!

  • Gabriel Anaya

    I’m pretty sure the first generation will be poorly received just for the lousy battery life alone

  • Isaac

    It all comes down to the battery life. If the battery only lasts a few hours, you can toss the Apple Watch purchase to the trash. Hoards of people will buy this watch no matter what because it’s an Apple Product. But what’s the whole point of a smart watch if it only lasts a few hours? So if the battery life is horrible, I’ll wait till some breakthrough battery tech comes along and is put inside a future Apple Watch.

    • nonchalont

      Word! Can’t believe Apple would make a watch that won’t last a whole day or even a whole work shift. They’re just tossing it out there to grab some market. Next generation watch will be better of course.

      • iBanks

        Apple doesn’t just “toss things” out there to gain market. If that was the case, it would have been “tossed” out there after the first gear watch or even the Pebble. I cannot wait until Apple comes out and debunk these so called “reports” of battery life. Everyone jumps so in tune to these “reports” as they do next gen product rumors and feed off of that. Amazes me every time.

      • Lagax

        These reports and ‘rumours’ are very likely. Mark Gurman is very precise when it comes to apple reports. The problem actually is that a lot of people are either unintelligent or haters. The watch will only work for 2-3 hours while you use it. This “while you use it” seems to be cut off most of the time. Gurman also states that the watch will be getting ‘mixed use’ of about 19 hours. That’s a lot more than iPhones get (because we use them more). Imagine you can get out of bed at 7 and use your watch until 2 in the morning. That’s good battery life for a smart watch if it is true. The problem seams to be that people are used to watches lasting 10 years or whatever. Having to charge them will be very uncommon.

      • Dhoklastellar Fafda®™

        I believe the major issue Apple will face would be the charge-every-night feature. A simple act of falling asleep on the couch renders the watch useless the next day. The only way this can be avoided would be to include a super-charge-saving mode which will get you by the next day, albeit on minimum tinkering. Until tech arrives to the point where the watch can be charged in a half hour and there’s a charge capacity of 3 days, mass adoption is difficult. Sure the apple fanatics would snap them up like candy, but putting that sales graph consistently up on a month by month basis is a challenge unless the charge capacity issue is addressed. Case in point – iPad air 2. Fabulous piece of tech. Problem – no air 2 exclusive app that showcases the power of the processor.

      • Jeff Maxwell

        Remember when smartphones were new and everybody said the same thing about their battery life? People coming from feature phones were initially outraged that they couldn’t get 3 days out of a smartphone. But then everybody got used to it and began to accept that their phone has to be charged every night. There’s no reason to think smartwatches will be any different in terms of user acceptance.

      • Dhoklastellar Fafda®™

        You don’t have a phone strapped to your body all day long. A watch, assuming you are 18 years old, is something that youve been wearing for 13 years, almost 24 hours a day. To realize that it wont work tomorrow because you slept off on the couch last night is unacceptable.

      • Jeff Maxwell

        So how is that any different than falling asleep on the couch with your phone in your pocket?

      • Dhoklastellar Fafda®™

        you don’t need a functioning phone 24×7, a half hour charge will give you a half days worth of use (the time you take to get ready). On ‘phone only’ mode, a whole day. Your watch – you do need it 24×7. A half hour charge won’t run it for a day.

      • Jeff Maxwell

        Are you suggesting that a watch is more critical and irreplaceable than a smartphone? I don’t think the average user would agree with you. I’ve worn a watch all my life (unlike many), yet I could function just fine without one because there are many sources available for time information – my phone, my computer, one of the many clocks in my home or office, my car, etc.

        However, it’s much more difficult to replace my phone. Beyond phone calls, I lose mobile email, text messaging, Internet, calendar data, notes and many other functions that there is no replacement for. I can replace missing time information. I can’t replace the missing information from my phone.

        Yet the requirement for daily charging on that critical device is perfectly acceptable my me and most other people. A watch is a far less critical item so people will adapt to daily charging on it as well.

      • Dhoklastellar Fafda®™

        Indeed a watch is a critical and irreplaceable item. Especially when on the move, in meetings etc, where pulling your phone out is not an option. A phone, as I said previously, requires a half hour charge to be functional for a WHOLE day. Emails aren’t as important as phone calls are when it comes down to critical jobs. Phone calls are a must, but access is just a half hour charge away.

      • Jeff Maxwell

        And once again, why do you think a phone would be any different in relation to charging time? It may be even better since it’s a much smaller battery.

      • Lagax

        Most of the people I know, adults and teenagers, are not using a watch. Why? Because they have smartphones. Most of the people don’t care about the watch as a time teller anymore and I don’t think there are too many people ‘falling asleep on their couch’ or something. People manage it with their phones and they will manage it with their watches.

        BTW: Phones are MUCH more important for most people. And I don’t mean 50%, I mean at least 95% of smartphone users. Our phone is our watch, our secondary communication (our phone, our messenger, …) , our camera, our note block, our calculator, our navigation device, our information device, our … it is everything! A watch will become an accessory to that. I thought this was pretty clear to everybody in this world…

        Also iPhones (which by now (6) support 2.1A charging and only have a 1800 mAh battery) can not charge in half an hour. Even under PERFECT conditions (which do not exist) it would be about 50 minutes. In reality it is at least 1:30. And, even with inductive charging, the apple watch shouldn’t need that long to charge it’s (about) 350 mAh battery…

      • Dhoklastellar Fafda®™

        Your anecdotal experience with people not wearing watches because they have smartphones should also mean that with the steady rise of smartphone sales, watch sales should’ve nosedived. But it’s not. People not wearing watches is the exception rather than the norm. About the half hour charge I was not talking of full charge, just enough charge to get you by the day, until you have a steady source of charging. And no, just because the watch has a 350mAh battery doesn’t mean a 15 minute charge would get you by the day. Because nobody minds a 15 minute full charge window. That’s like next to a negligible amount of time

      • Lagax

        People not wearing watches is the norm. For woman even more than for man. Whereas I don’t understand why apple doesn’t just use the bands they designed (especially the”stainless steel link bracelet”) as batteries…

      • Dhoklastellar Fafda®™

        Maybe you need a refresher course on the aspects of safety vs utility and where a balance must be struck. And bendable batteries? LOL.

      • 1manWarMachine

        Needs to be more than a day. Period

      • Lagax

        Phones do not have more than a day either. There is no difference!

      • Dhoklastellar Fafda®™

        Apple isn’t tossing anything out there. It’s just making sure you get it into your thick skull that one days charge is the max it can hold. By not mentioning the charge capacity Apple has left it to the bloggers and media to speculate and ultimately get used to the fact that there’s no magical charge capacity possible.

  • Alberto Espinal

    I believe I can fly, I believe I can touch the sky

  • Kenneth Lin

    Sometimes I will look at my wrist but it’s all in vain as the Watch is never there 🙁

    • Dhoklastellar Fafda®™

      How about make a cardboard cutout instead?

  • revivalstore

    Under 2 days battery life it’s a big no noo.. And chances it has that is very very low

    • Lagax

      So you wear your watch while sleeping? No? Then less than 2 days of battery doesn’t matter.

      • Dhoklastellar Fafda®™

        Yeah because we all sleep completely in the nude. Also when you take the watch off the wrist – it’ll automaticlly switch off. Wtf man, use your head!

      • revivalstore

        impretty sure it barely make 6 hours with regular use… Well see✌️✌️

  • Gordon

    Battery life and waterproof will be absolutely essential specs to look for. I havent seen anything about waterproof specs, not even on the sport edition…

  • WiseBlasian

    As useless as an iPad if there is no sim card slot.