iwatch rolex 1

VentureBeat is out with a new report this afternoon, claiming it has learned that Apple has partnered with Swatch to produce an entire line of ‘iWatch‘ devices. Apparently these devices are going to come in multiple styles, and at a variety of price points.

Citing sources familiar with the project, the outlet says that while the current consensus is that Apple is building one or two iWatches by itself, the firm may actually be preparing a variety of smartwatches with several partners from the watch industry…

VentureBeat’s Mark Sullivan has more:

Apple and its partners will offer a family of smartwatches to suit all tastes “from geek to chic,” our source says. The tech giant is interested in pushing its iOS, iTunes, and Health Kit ecosystems to millions of wrists, our source says; and in this case it’s not particular about sharing the branding glory to do so. […]

Our source also said “he would be shocked” if Apple weren’t also working with Timex on one or more smartwatches. Timex already has an Ironman brand of fitness watches, which might be very compatible with a fitness watch that contains multiple biometric sensors in the band, which Apple appears to be developing, as VentureBeat reported earlier.

It may seem strange that Apple would partner with Swatch, but it makes more sense looking at the bigger picture. The watch industry itself is centuries-old, and the Swatch Group is a heavyweight that operates 19 subsidiaries, including Rolex and Omega.

iwatch rolex 2iWatch concept by Curved/labs 

And despite the partnerships, Sullivan says Apple is working on at least one smartwatch that will bear only its brand. So what we could end up seeing is one iWatch, and several other smartwatches that utilize Apple’s tech and support its mobile devices.

Over the past several months, Apple has been seen hiring experts and executives from the medical field, and fashion industry to work on a wearable device, and it was just awarded a significant patent for it. It’s expected to reveal the project in October.

  • Mark Babatunde

    Really excited with the possibility of different iWatches. The official one created by Apple will probably be the only one we consumers can probably afford. I just hope this won’t start any fragmentation issues like Android’s ecosystem, but I doubt it will.

    • afford? You serious? Its gonna be made with Swatch, not to mention, Apple.

  • Markus Hudobnik

    This is really cool! As long as it doesn’t bring any fragmentation. Hopefully apple requires certain specifications on the watches.

    But love this!

  • onesimpleclik

    I have a feeling that iWatch is going to be expensive.

  • Alborz

    isn’t it obvious that Apple is asking them to make the wristband only and the iWatch will come with a basic wristband which you can replace with the watch one?

  • Melvco

    Tough to gauge this one. VB has a decent track record but they’ve been way wrong too.

    Also, while opening up its platform doesn’t mesh with old Apple way of thinking, it seems somewhat in line with what we saw at WWDC last month.

    Not sure what to make of this yet.

    • moksh trehan

      agreed but haven’t we all noticed that apple is going to team up with a watch company for the i WATCH

  • Donovan

    Wasn’t Swatch the one that was whining about how “iWatch sounds like iSwatch” but didn’t speak of “icewatch”?
    Seems wierd to me

  • R4

    Apple: Hey Google whats that? A Motorola huh? That’s cute, we’ve got Rolex.

  • Truffol

    That’s brilliant. If Apple is willing to license their technologies to other watchmakers this could be huge. It’s smart on their part to leave the watchmaking to the industry experts and focus on what they do best – innovation

  • Dan

    I was under the impression that Rolex was an independently owned company and is not a subsidiary of the SWATCH GROUP…

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  • Ryan

    I really don’t use any other brand except for G-Shock and unless Apple can make something with them i probably won’t get an iWatch

  • bethcwhitehorn

    Start working at home with Google! It’s by-far the best job I’ve had. Last Wednesday I got a brand new BMW since getting a check for $6474 this – 4 weeks past. I began this 8-months ago and immediately was bringing home at least $77 per hour. I work through this link, go to tech tab for work detail

    ✒✒✒✒✒✒ Jobs700.Com

    ===============================

  • Ishaan Malhotra

    If its not round, its gonna be The moto 360