Apple reportedly building song-identification feature for iOS, partnering with Shazam

By , Apr 16, 2014

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Apple is working on a song-identification feature within its iOS software, in an effort to continue building out its Music offering to combat streaming services and declining iTunes sales, according to Bloomberg.

Apple is said to be partnering with Shazam, a third-party service on the App Store that allows users to press a button and recognize music and media playing around them. On the iPhone and iPad in a future iOS update, users will be able to identify songs and artists without having to download an app, the report says.

Apple has been working to build out its Music offerings, over the years, following increased competition from streaming services including Pandora, Spotify, and RDIO. iTunes sales have been on the decline, and that’s why in iOS 7 the company rolled out iTunes Radio and a revamp to the user interface of the Music app.

Nielsen SoundScan found in recent research that iTunes music download sales fell last year for the first since the iTunes store debuted in 2001.

Bloomberg didn’t define which software update specifically the song-identification feature will launch in, but it sounds likely to come in iOS 8, software Apple is expected to debut in early-June at its Worldwide Developer Conference. Several reports have already pegged Apple to launch a dramatic overhaul of its iTunes music store, as iTunes Radio has been a bit of a flop.

Launching a song-identification feature would help Apple drive sales to its iTunes music store. If a user liked a song they heard around them, they could quickly launch the Music app, identify it, and then Apple would prompt the user to go buy it. Other song-identification apps, including Shazam and SoundHound, push users to launch songs through streaming apps – driving traffic away from Apple.

Bloomberg adds in its report Apple is considering making iTunes Radio a stand-alone app, instead of including it in the Music app. Furthermore, it’s said that Apple has built a music streaming service internally, but isn’t releasing it as of yet.

Wouldn’t it be cool to have Shazam built right into the Music app on iOS?

[Jay Yarow]

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  • Anthony Snyder

    As long as it isn’t bloat…

  • James Gunaca

    Pretty neat…but I’d hope they acquire a Shazam or SoundHound instead of shun those platforms in lieu of their own. Then we’re stuck with another Apple Maps…a product built to replace something else but not as good.

    I personally love SoundHound.

    • Christian Mejía

      Yeah SoundHound is awesome!!

  • Framboogle

    For once I hope this rumor is true/

  • El Matador

    Here’s an idea Apple… How about you implement another function to your iOS. QUICK REPLY! QUICK COMPOSE!

    • Tony Trenkle Jr.

      Lmao I wrote my list before I even saw yours. Agree 110%!

      • Tony Trenkle Jr.

        Post*

      • El Matador

        Lol all good man, I do it all the time! This function is pretty cool but not as essential as a QC/QR to a users experience IMO

    • James Gunaca

      SERIOUSLY!

      • James Gunaca

        Oh, I know why they aren’t…this is all about doing more searches for music so people buy music which = revenue for Apple. There is no revenue in allocating engineering resources to Quick Reply/Quick Compose on iOS.

  • YoloSwagDaddyMaster

    I’ll just keep using the Shazam app

  • Ricky

    Im sure it will be integrated with siri… push the home button and let siri hear the song and boom siri will give results. I had always imagine about this and I really hope this is true

    • BozzyB

      Yes, guess it will work the same like Google Now does it…

    • http://boyangeorgiev.tumblr.com/ Boyan Georgiev

      Now that’s a pretty neat idea.

    • Queen – Sun Ra God

      What is so innovative about having Siri do it instead of Shazam? That’s what Shazam does now. This is lame.

      • James Gunaca

        It’s integrated at the OS level, not the App level. You wouldn’t even have to unlock your device to get the song ID’d. Right now you’d have to unlock, find Shazam, open it, wait for it to load…this can take 5-20 seconds depending on your proficiency and device performance (iPhone 4s would take much longer than 5s).

        Just holding the home button for 1 second and saying “What song is this?” would work *much* faster.

  • jgr627

    Can’t wait till June 2 long live stock iOS the jb community is on it’s deathbed

    • Umut Bilgiç

      Lolwut

  • sharp44MAG .

    What do you mean by “Furthermore, it’s said that Apple has built a music streaming service internally, but isn’t releasing it as of yet.” Isn’t this iTunes Radio?

  • Tony Trenkle Jr.

    Eh this isn’t that exciting. I rarely use shazam. And people are more likely to use iTunes Radio so if it didn’t work with that why do they think it will get more purchases with this? Why don’t they give us Quick Reply instead! Something that we’d actually use!

    • James Gunaca

      Because Quick Reply isn’t a revenue additive service.

  • appl3h4ck3r

    Wonder if they’ll but out shazam too lmao xD

  • ✪ aidan harris ✪

    I’d love to just be able to activate Siri and have it automatically recognise that music is playing and give me a nice info-sheet with everything about the artist / song and a ‘buy now’ iTunes link…

  • Queen – Sun Ra God

    There are apps for this already. Big deal, Apple is just going to have the app pre-installed. WOW! That is so stupid. It takes 2 seconds to download the app. Apple doesn’t have any innovative ideas anymore. Having an app pre-installed on your phone’s software doesn’t make it special. Lame!

    • James Gunaca

      Right now you’d have to unlock, find Shazam, open it, wait for it to load…this can take 5-20 seconds depending on your proficiency and device performance (iPhone 4s would take much longer than 5s).

      Just holding the home button for 1 second and saying “What song is this?” would work *much* faster.

      So, I’d say it isn’t that stupid…but you’re right that it’s not a big deal.