Apple to launch iOS in the Car next week with Ferrari, Volvo and Mercedes-Benz

By , Feb 28, 2014

ferrari-laferrari-geneva-2013

Nearly a year after its introduction, it looks like Apple is finally ready to launch iOS in the Car. The Financial Times is reporting that the company plans to introduce the new feature next week with 3 major launch partners: Ferrari, Mercedes-Benz and Volvo.

Oddly enough, the Times doesn’t mention the project by name, but says that drivers will be able to use Apple’s ‘in-car operating system’ to use Apple Maps, watch movies, listen to music, make phone calls and send messages using the vehicle’s in-dash display…

Here’s more from The Financial Times:

First the mobile phone, now the car. Having revolutionised personal communication Apple now wants to change the way we drive. The technology group will next week launch its first in-car operating system with Ferrari, Mercedes-Benz and Volvo as it attempts to take the lead in a fierce race to dominate tomorrow’s smart cars. [...]

The deal marks the first time that Apple is embedding its software in devices other than its own branded products. The choice of the Ferrari, Volvo and Mercedes-Benz is seen to be in keeping with the US tech group’s high-end phones.”

The outlet goes on to say that the official announcement of the launch will be made at next week’s Geneva Motor Show. And a number of other manufacturers are expected to incorporate iOS in the Car into their 2014 models including Audi, Honda, Acura and BMW.

iOS 7 Siri Car Integration

Last fall, Tim Cook called iOS in the Car “an important part of Apple’s ecosystem,” and the company continues to show interest in the automobile space. SVP Eddy Cue sits on Ferrari’s board, and Tim Cook reportedly met with Tesla last year to discuss a possible buyout.

In March of 2013, Bloomberg reported that Ferrari would be broadening its relationship with Apple.

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  • abdullah575

    cool , I will buy ferrari !!

    • Marcus

      But that’s so much money :( Someday when I’m done with my education I will work at Apple and have as much money as you :D

      • Lady GAGA

        You’ll work for appple ! Wait it’s not first April

    • Jonathan

      Can you please stop posting that Apple might post an update? You’ve been saying it for weeks..

  • iPad RoCk$

    Jane Appleseed

    • Lady GAGA

      How about John Appleseed

  • Roddy

    with apple maps.. hmmm…

    • Lady GAGA

      Been thinking the same

    • Jonathan

      I can see it now..
      Since release of the new Ferrari, the average crash rate has increased by 20%.

  • Max Rojas

    Dammm now i have to buy a ferrari or a mercedes benz!

    • Lady GAGA

      Looks like ios requires great hardware wherever he lends

  • Fardeen Beharry

    only one thing i wanna know, is this a hint that ios 7.1 is going to be released next week?

    • Lady GAGA

      I hope so , can’t wait , ….. And yes f u ck the jailbreak

      • siddique

        jailbreak for life honey..

  • billy chong

    ios in da car

  • dasman

    will you be able to jailbreak with evasion lol :P

    • Jonathan

      If you want your car to freeze up and take a while to “start up” :P

  • jack

    Now I can buy a Ferrari

  • Taf Khan

    With Apple being a premium brand it will suit Ferrari and Mercedez perfectly!

  • Eni

    and now we have to jailbreak our cars

  • siddique

    Ferrari and so much gfs :P

  • Brandon Higgins

    I hope they’ll put it in the mustang. 2016 would do just fine.

  • Joseph A. Ahmad

    Did anyone ever think that Tim Cook was meeting with Tesla to discuss incorporating iOS in the Car? I mean, it just occurred to me right now, so I’m not better, but still.

  • dasman

    lol