Apple iPad Air ad (Light Verse, short)

Earlier this month during the NFL playoffs, Apple posted a new iPad Air commercial titled ‘Your Verse Anthem’ and featuring a voiceover from the 1989 American drama film Dead Poets Society. Running one minute and 30 seconds long, it’s been airing on television for several days now.

With the Super Bowl looming, the company has now released shortened versions of the commercial to its YouTube channel, each conveniently running 30 seconds long…

There are two 30-second video advertisements available, one named ‘Light Verse’ and the other called ‘Sound Verse’.

Here’s ‘Light Verse’.

http://www.youtube.com/watch?v=8ShyrAhp8JQ

And ‘Sound Verse’.

http://www.youtube.com/watch?v=MghxMfFgoXQ

For reference, here’s the original full-length ‘Your Verse Anthem’ commercial.

http://www.youtube.com/watch?v=jiyIcz7wUH0

This campaign continues on the web, via a special ‘What will your verse be?’ web page with examples of how people use iPad every day, with such examples as underwater photography, windmill technicians, world-class mountaineers and more.

Last year, Apple posted a special ‘Life on iPad’ web page and a cool commercial that in the same vein highlights creative iPad uses the world over.

The new Verse ad feels like Apple getting back to its advertising roots, although some commenters questioned its serious tone and the use of poetry.

Which one do you prefer, the original full-lentgh spot or the shortened variations?

  • Micaiah Martin

    Wow… This really stands out from the crowd. These are almost….soul touching.

  • Captain Canada

    The two shortened version didn’t come close to evoking the same emotions as the original but it’s obviously harder to make your hairs stand in 30 seconds compare to a minute and a half.

  • DopamineAddicted

    Awesome

  • dpacemaker

    Does anyone know who the narrator is? It sounds like Bruce Lee, but that’s not possible.

    • Joseph A. Ahmad

      Robin Williams is the narrator, it’s an audio excerpt from Dead Poets Society.

      • dpacemaker

        I know where it came from, but I don’t think its Robin Williams. If it is he recorded it in a studio because that doesn’t sound like the film version(tone, cadence) at all.

      • Joseph A. Ahmad

        It’s possible that they asked him to record it in a studio. I’m sure Robin Williams and the film company was aware of Apple using the audio for copyright reasons anyways.