Report claiming that Nexus 7 outsold iPad mini in Japan found misleading

By , Jul 30, 2013

New Nexus 7 vs iPad mini Featured

In January of this year, market research firm BCN posted a report claiming that the Nexus 7 outsold the iPad mini in Japan during the holidays. Google’s tablet accounted for 44.4% of all tablets sold in the study’s 2,400 stores during the period, besting Apple (40.1% ) for the first time.

Fast forward to last week, when Google unveiled the new Nexus 7. Google’s SVP, and leader of the Android team, Sundar Pichai, took the stage and began rattling off statistics about the platform. And of course he referred to the BCN report, which we have since learned is very misleading…

As it turns out, BCN didn’t include any of Apple’s 7 Japan retail stores in the study, nor did it include Apple’s online store or the stores of its Japan carrier partners. While the total number of tablet sales from these outlets is unknown, it would’ve definitely had a huge impact on the numbers.

apple store ipads

Slashgear, who was first to question the BCN report, spoke with Tom Mainelli, IDC’s Research Director for Tablets. And not only did he question BCN’s numbers— they are very different than his— he was also puzzled by Google’s decision to base such a claim on such a contentious study.

“Yes, I was a bit puzzled by Google’s claims. We count the Nexus 7 as part of ASUS’s shipments, and looking at our Japan numbers for 4Q12–which represent shipments into the channel–Apple shipped about 773K iPad units versus about 350K Nexus 7 units for ASUS.”

The site goes on to point out a few things worth noting here. For one, since BCN’s “study” was really just a survey, it’s not technically wrong in its findings. And two, the data isn’t representative of all Japan sales or the entire holiday quarter. But again, it’s odd that Google quoted the numbers.

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  • iOops

    You cannot trust numbers from either Google, Apple, or various independent reports. Who cares anyhow? Just enjoy the device you have.

    • Diego Gastón Milano

      Well, exactly my thoughts every time I read these articles and comments.
      And yes, I thumbed up this comment as being the most relevant and revealing.

    • Jack Wong

      I don’t seen any Nexus 7(1st generation) in NYC subway(for my route, between Manhattan & Queen), but I see a lot of Samsung Note/Galaxy and iPhone/iPad, and some Kindle.

      And yes, I see they all are having fun with their devices.

      • Nicholas Osborne

        Wow. “I see they all are having fun with their devices.” There, you have summed up entirely what I think is true. All the time, on these tech websites, you have android, samsung, apple, iPhone lovers and they are… a bit crazy! But you have summed up the truth! They all enjoy their devices… that means apple and samsung and android… who cares??? Different people like different things, that’s all. They’re all basically the same thing anyway. Just people have different interests. Ok, from now on, when I dare to check the comments on this website and others, I don’t want to see a single argument between people arguing over whether apple or Samsung is better!!!

  • Hamza

    I bought iPad mini and sold it after 3 weeks
    I prefer the big iPad

    G

    • Diego Gastón Milano

      Well that’s interesting. What made you change your mind? I have a big iPad 3 and was thinking of trying an iPad mini but I don’t know, I barely use my iPad; I use my iPhone everywhere.

    • Scott

      To each their own. I owned an iPad 3 for about a year and then gave it to my wife and bought a 16GB wifi only iPad mini. I bought it originally to try out the form factor/size. Planned on returning it within the two weeks limit. 2 months later I still have it. The only two things I don’t like are the limited RAM and the screen. The screen really isn’t that bad but coming from a retina model I can’t wait for the mini to get retina. You can only really tell when reading text.

      Otherwise the switch was relatively painless and easy. So far I love it and do not plan on going back to the larger iPad anytime soon.

      • Jaymit Desai

        i agree with you,everyone has their own choice,
        i myself prefer the mini because its portable and helps me alot while travelling and using it in my college.the no-retina thing doesn’t affect me so i’m fine with it.

        its depends on person to person because everyone has a different need and usage

    • Gorgonphone

      no retina was a deal breaker for me but ji do want a mini when get proper specs

  • Lordthree

    Exactly

  • Jack Wong

    He doesn’t know that :x

  • Diego Gastón Milano

    I’m not and the original comment should be flagged for removal for being inappropriate. :)