iBooks (three up, MacBook, iPad, iPhone)

Apple may be losing smartphone and tablet marketshare, but it’s still the top brand in those categories. This, according to data from a recent US-based study on consumer brand perception by Marketing research firm Harris Interactive.

The firm polled some 38,000 Americans regarding their perceptions of their favorite brands, and Apple came out on top in 3 categories. As a result, Harris named the company the ‘brand of the year’ for smartphones, tablets and computers…

Here’s a note from Harris Interactive SVP Manny Flores (via VentureBeat):

“Americans continue to give Apple brands strong ratings,” Manny Flores, an SVP at Harris Interactive, said in a statement. “What really stands out is that in all three of the categories Apple brands are measured – Computer, Tablet and Mobile Phone – its brand momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.”

And here are the top lists from the 3 categories that Apple came out on top:


  1. Apple Computers: 2013 Computer Brand of the Year
  2. Hewlett-Packard (HP) Computers
  3. Dell Computers
  4. Sony Computers


  1. Apple iPad Series: 2013 Tablet Brand of the Year
  2. Kindle Fire Series
  3. Google Nexus Series
  4. Samsung Galaxy Series
  5. HP Slate Series


  1. Apple iPhone: 2013 Mobile Phone Brand of the Year
  2. HTC Phone
  3. Samsung Phone
  4. LG Phone

The results shouldn’t be too surprising. On the computer front, Macs have long been increasing in marketshare in the face of declining PC sales. And let’s face it, the iPad is the iPad. As for smartphones, the iPhone continues to sell extremely well.

Of course, this all depends on who you ask. Earlier this month, a report from YouGov’s Brand Index—who specializes in measuring brand perception—showed Apple far from receiving a ‘brand of the year’ title. In fact, it didn’t even make its Top 10.

  • M Last


    therefore I love apple’s products !

    • Frank Anthony

      Of-course you should:) Quite a good choice))

  • Taf Khan

    The obvious choice when the competitor are rather weak..

    • Gorgonphone


  • Apple might retake some of its lost market share after introducing a cheaper iPhone next to the 5s later this year. Let’s see what happens!

    • Gorgonphone

      apple’s iphone rules… google thinks if jit makes 1000000 different android phone models they can beat iphone..lol but not a single indroid device comes close to iPhone lol

  • ✪ aidan harris ✪

    To be honest I agree with all of those brand other than the Kindle Fire being the second best tablet. There are a lot better tablets out there than the Kindle although maybe it’s earned its place due to its low cost making it easily affordable?

    • Gorgonphone

      its the only other tablet that anyone actually cares about..lol

  • Gorgonphone

    here comes a tsunami of tears from android lovers lol… i keep telling them apple rules and they dont hear me.

    • Juan Herrera

      lol yea prepare for the wave of fandroids heading this way soon..

  • Jimmy Wade

    OK everybody throwing all those rocks hasn’t worked.. I’ve got a Great idea. Try making better products and backing them with great service. You Know Like (APPLE).

  • Of course Americans would choose the American brand, go to non-american areas, and the story is all flipped.

    • Taf Khan

      No it’s not. In the UK Apple rocks.