Are you ready for macOS Tahoe? That's supposedly the official marketing term Apple's picked for macOS 26, the next major update to the Mac operating system.
Apple’s crack marketing team comes up with the name “macOS Tahoe” for macOS 26
Branding
The rumored rebrand of Apple ID to “Apple Account” should happen alongside iOS 18
The rumored rebrand of Apple ID to “Apple Account” should happen this fall and be reflected in major software updates like iOS 18, macOS 15, watchOS 11, etc.
Apple ID could soon be called “Apple Account”
Apple is reportedly planning to rebrand its Apple ID services as "Apple Account," with a possible announcement following sometime later this year.
Apple doesn’t want terms AR, VR, XR or MR used in Vision Pro app listings on App Store
In addition, third-party apps published on the visionOS App Store should refrain from referring to the Vision Pro generically as a "headset," "helmet" or something similar.
Why does the App Store still list Elon Musk’s X app as “Twitter” after rebranding?
Elon Musk recently changed Twitter's logo and name, nuking the famous bird icon and rebranding the iOS and Android app as "X."
Check out Google’s new YouTube startup sound and opening animation
Google is rolling out a new startup sound and opening animations that play when opening the app, similar to Netflix's famous "tudum" sound.
Jony Ive files for a trademark for the term “LoveFrom Jony”
Following the recent announcement of his long-in-the-making exit from Apple to form his own design studio, called LoveFrom and counting Apple as its first client, design tzar Jony Ive has now filed for a trademark for the term “Lovefrom Jony”.
Elgato rebrands as Eve Systems, sells its streaming gaming accessory division to Corsair
Elgato Systems announced Wednesday that it's renaming itself to Eve Systems and selling its successful gaming business to the gaming peripherals maker Corsair.
Google rebrands Android Wear as Wear OS
Google is renaming its Android Wear software as “Wear OS”.
Samsung’s nicely done brand philosophy video says “Do What You Can’t” isn’t just a slogan
Samsung has been using its “Do What You Can't” tagline in Galaxy advertising since about a year ago and it's been working out nicely for them. The company wants customers to realize that “Do What You Can't” is what they do every day, not just a marketing slogan, so they've put together an impressive brand philosophy video.
Video: YouTube’s overhauled look and new features coming to iOS app
Google's YouTube app for iOS is undergoing some changes amid a broader redesign and rebranding effort reflected in the service's revamped logo and icon, announced earlier today.
iTunes Podcasts rechristened as Apple Podcasts
Apple's long offered a dedicated podcast directory, titled iTunes Podcasts. As first noted by 9to5Mac, the company has rebranded iTunes Podcasts as Apple Podcasts and is now offering redesigned badge artwork and icons for publishers to use via its Apple Podcasts Identity Guideline webpage.
Refreshed badge graphics is now showing the “Listen on Apple Podcasts” message.