Following the recent announcement of his long-in-the-making exit from Apple to form his own design studio, called LoveFrom and counting Apple as its first client, design tzar Jony Ive has now filed for a trademark for the term “Lovefrom Jony”.
Elgato Systems announced Wednesday that it's renaming itself to Eve Systems and selling its successful gaming business to the gaming peripherals maker Corsair.
Google is renaming its Android Wear software as “Wear OS”.
Samsung has been using its “Do What You Can't” tagline in Galaxy advertising since about a year ago and it's been working out nicely for them. The company wants customers to realize that “Do What You Can't” is what they do every day, not just a marketing slogan, so they've put together an impressive brand philosophy video.
Google's YouTube app for iOS is undergoing some changes amid a broader redesign and rebranding effort reflected in the service's revamped logo and icon, announced earlier today.
Apple's long offered a dedicated podcast directory, titled iTunes Podcasts. As first noted by 9to5Mac, the company has rebranded iTunes Podcasts as Apple Podcasts and is now offering redesigned badge artwork and icons for publishers to use via its Apple Podcasts Identity Guideline webpage.
Refreshed badge graphics is now showing the “Listen on Apple Podcasts” message.
In a blog post today titled “Rethinking our default profile photo”, Twitter announced that accounts without a profile image will now show a new, more generic avatar rather than the old icon resembling an egg. Twitter recently added new features to its mobile app in the form of notification filters that let you filter out “egg” accounts, as well as mute words, phrases and more in your timelines. The original egg profile image has lasted on the service for full seven years, but it's now run its course.
Whether you listen to ad-supported Pandora or Pandora Plus, an improved version of its $5 per month Pandora One offering, you'll be enjoying Pandora's new logo and brand identity which the company unveiled in a blog post today. As Pandora Plus is now available to everyone, Pandora has decided to celebrate that milestone by unveiling “a new brand to enhance your Pandora experience and help bring your music to life.
What was once “Apple Store Fifth Avenue” is now just “Apple Fifth Avenue” as the Cupertino firm starts dropping “Store” branding from its retail locations and online. The change is live on the Apple Retail website as brick-and-mortar locations no longer have “Store” titling, as first discovered by MacRumors.
OS X, the desktop operating system which powers the Mac—“it's what makes a Mac a Mac,” says Apple—does not fit into the company's current OS naming scheme that has already given us watchOS, tvOS and iOS, but that might be about to change.
According to Portuguese-language site MacMagazine.com.br, developer Guilherme Rambo has discovered an interesting mention of 'macOS' in the “FUFlightViewController_macOS.nib” interface file within the FlightUtilities framework inside OS X code.
As part of its massive restructuring effort, the Internet giant Google on Tuesday showed off its brand new logo. While the Mountain View company has refined its logo multiple times over the past seventeen years, today's announcement marks the biggest visual change to Google's brand identity thus far.
The new logo reflects the fact that people now interact with Google across many different platforms, apps and devices, the company argues.
Check out the new logo and identity family and tell us in comments how you liked them.
Zooming past its biggest rival Samsung, Apple has officially emerged as China's #1 mobile brand in both awareness and loyalty, according to the latest consumer survey conducted by the China Brand Research Center’s.
The research firm's 2014 China Brand Power Index polled a whopping 13,500 Chinese across 30 cities, aged 15 to 60, from August 2013 to January 2014.
According to CNET, Samsung's focus on market share rather than customer satisfaction and loyalty has contributed to its fall from the top spot it had previously held in China since 2012.