When it comes to flagship smartphone sales, it’s essentially a two-horse race between Apple’s iPhone line and Samsung’s Galaxy S line. Both companies account for nearly all of the industry’s profits, and frequently trade-off the title of top-selling manufacturer.

But Google is looking to change that with its upcoming Moto X handset. The device, which has been the subject of a number of rumors and leaks over the past few months, is the company’s first since it acquired Motorola’s hardware division nearly two years ago…

As far as specs go, the X is believed to have a 4.7-inch or 5-inch display, a quad-core Snapdragon processor, a 10MP+ camera and a staggering 4,000mAh battery. That last tidbit might seem crazy if Motorola didn’t already have a phone out with a 3,300mAh pack.

moto x

While the numbers look good, the X’s major selling points are said to be a little more unique. In addition to being extremely durable, and water-resistant, the device is expected to be user-customizable, meaning users could pick the phone’s RAM, storage, and color.

Some of the software features of the handset are also interesting. It’s been said that the device has advanced sensor-tracking, letting it know when you’re in a car or want to take a picture, so it can act accordingly. It’s also believed to have an always-on voice assistant.

Here’s a purported leaked demo video showcasing some of these features:

Admittedly, some of the Moto X’s abilities are impressive, but will they be enough to impact iPhone and Galaxy sales? That’s tough to say at this point. Motorola has struggled to produce a hit product in years, and it remains to be seen if Google’s input can change that.

It seems determined though. Earlier this year, Google’s CFO told investors that Motorola’s pipeline of products weren’t really up to Google’s “wow” standards, and that they had to essentially drain 18 months of the company’s roadmap and start completely from scratch.

The Moto X is expected to launch sometime this fall, possibly in October, right alongside the iPhone 5S. It’ll be interesting to see how this impacts both Apple and Samsung gameplans, as the two tech giants continue to battle for smartphone marketshare around the globe.

What do you think about the Moto X? Should Apple or Samsung be worried?

  • Taf Khan

    Some nice features.

    Touch to take multiple pics is good. Although long touch to zoom on a particular point on the camera app may be better.

    Learning voices is also good. Shout Siri wake up rather than pressing the home button would be an improvement.

    • pegger1

      Having an always on Siri would drain the battery significantly. This device has a monster battery that the iPhones don’t.

      • Diego Gastón Milano

        Hands Free Control provides a similar functionality and personally I haven’t experienced any considerable battery drain on my iPhone 5. Older devices may possibly be more impacted though.

      • Kurt

        Hands Free Control tweak does this but your battery drops fast! Don’t listen to Diego, he is so biased.

  • Khan Rulzz

    Jailbreak tweak is there …thanks moto good bye !!!!!

    • Joseph

      I don’t think a tweak can customize your device’s hardware like that.

      • Diego Gastón Milano

        Lets be honest here, you don’t really need anew smartphone in the market where you could just enhance the ones that already are out there with these features.
        Hands Free Control can provide the ‘always available’ voice assistant although the other feature where you look and the phone displays certain information is (VERY) useful and it’s something the iPhone is ready to introduce, they just need to code it and that’s all.
        Good deals overall but I wouldn’t buy a brand new device just to get these. 🙂

  • Mohammad Ridwan

    NSA loves the always-on feature..

    • Kurt

      I’ll never use one of those features. NSA has killed cool tech

  • Jeff Shaver

    I would really say that always-on voice assistant is innovative. Plus, the double wrist snap gesture looks completely ridiculous.

    • Rowan09

      I agree that wrist thing needs to go. This has similar features to the S4 in regards to wake up the phone by speaking and learning your voice.

  • Joseph

    This looks like it’ll be a good device.

  • Rowan09

    Motorola phones look really ugly. I believe most people won’t buy this if it looks ugly.

  • Ariel

    Why does this look familiar…… Oh right the back is a plastic version of the HTC one……. Looks good tho

  • Saeed Ghattas

    This looks soooo ugly!
    I wonder where did they get the idea of making only white and black model.

  • n0ahcruz3

    4000 mah and always on which i expect will have a killswitch, take my money moto x. I care less about ecosystem now. Im much concerned about battery life. A smartphone lasting 24 hours with heavy usage im sold.

  • Kurt

    that double wrist flip thing is so gay!