iOS 7 (WWDC 2013 logo mockup)

There has been some commotion in the past 24 hours concerning a comment Tim Cook made during his D:11 talk last evening. Specifically, when asked to talk about Apple’s next big thing, tight-lipped Cook wouldn’t budge and instead reminded the audience that Apple’s June 10 keynote at the upcoming WWDC 2013 will be a launchpad for the next versions of iOS and OS X operating systems

“What I can say is that we have our developer conference in less than two weeks,” he said. “We’re going to be rolling out the future of iOS and OS X and we’re all super excited to do that.” Some commenters were quick to interpret Cook’s comment as a sign that WWDC after all might see a new iOS device launch. Not so fast, warns the prominent and very reliable blogger Jim Darlymple, known for his deep Apple connections…

Here’s the quote published on The Loop.

So, don’t expect an iPhone or iPad at WWDC.

And in the article’s footnote, Darlymple somewhat sarcastically cautions that “if you write a story after WWDC stating that since there was no iPhone or iPad, the keynote was a bust, you are just stupid.”

Indeed, Apple’s own media release announcing WWDC quotes marketing head Phil Schiller as confirming the firm will “get new versions of iOS and OS X” into the hands of registered developers at WWDC.

Last night, Cook confirmed Apple’s design guru Jony Ive has been leading iOS 7 revamp efforts.

We recognized that Jony had contributed significantly to the look and feel of Apple over many many years, and he could do that for our software as well.

The CEO also called the legendary designer “absolutely incredible”.

Ive, as you know, assumed greater responsibilities following former iOS head Scott Forstall’s ouster last August. In addition to heading Apple’s Industrial Design team, the Britton is now in charge of Human Interface across the company.

As for Darlymple, he’s been right many, many times in the past, even more so confirming/debunking crazy Apple rumors.

I guess we can take his ‘no new iPhone/iPad’ claim at face value, but it’s interesting how the comment opens the door to the possibility of some new Mac hardware introductions.

Darlymple acknowledged as much:

The Mac is still an important part of what Apple does, but I don’t know that Apple would hold a special event specifically for a Mac product anymore. If they did, it would have to be quite a spectacular product.

For me, the Mac products fit well with a Tim Cook keynote at WWDC. That’s all I really expect from Apple in the way of hardware at the conference.

Conveniently enough, chip maker Intel earlier this month announced a fourth-generation Core architecture. Named Haswell, it sports an updated graphics architecture which supports three monitors and features OpenCL 1.2, DirectX 11.1 and OpenGL 4 compatibility.

The entry-level U-series chipset is capable of driving 4K resolution.

Intel Haswell 2013 (lineup)

That chip also draws just 15 Watts of power, which is less than the chip powering the current-generation MacBook Air that draws 17 Watts of power. Theoretically speaking, Apple could tap the Haswell platform to build a Retina-grade MacBook Air, provided the notebook came with a power-savvy backlighting solution.

Intel Haswell 2013 (graphics)

As for the desktop Haswell chips, a detailed performance test of a prototype Core i7 Haswell chip by Tom’s Hardware indicates up to a thirteen percent average speed jump compared to the equivalent previous-generation Ivy Bridge chips, with certain tasks recording up to a 75 percent performance gain.

Intel Haswell (Toms Hardware benchmark)

The benchmark also suggest nearly a 30 percent performance gain on the graphics front, thanks to the updated HD 4600 GPU.

Apple hasn’t refreshed its Mac Pro for ages so perhaps a rumored next-generation model will see the big unveiling at WWDC.

A Retina MacBook Air would admittedly make headlines as well. At the very least, WWDC could easily see a Haswell-related specs update across the MacBook family.

We’re less than two weeks until WWDC, by the way.

Who’s excited already?

  • Hermès Vainstar Chu

    apple love to surprise but we shall see

  • I can definitely agree that ios 7 and osx will be the headlines at WWDC. It sounds like Apple has really focused on improving our experience which is what we really needed. Too bad we’ll have to wait until fall to use it….

    • josteinliverod

      You can become a developer…

    • Gorgonphone

      I heard IOS 7 will be flat and boring

      • Guest

        n i guess the person who told u that,,,must b an galaxy owner 😉

      • Girish

        no1 has seen i0s7,,,
        those are only rumours 🙂

  • RarestName

    This year’s the “S” generation for iOS devices, if you can look at it this way.

    • Boss

      Rather Apple skip 5S and go straight to the 6

      • Gorgonphone

        i am 100% skipping S and will only upgrade when the 6 is jailbroken

      • wan

        Agree with u

      • If you skipped 5 go for the 5s

      • Boss

        No I’ve got the 5 and waiting for the 6 as the “S” models are pointless if you’ve got the original

  • Patrick

    Apple will have its own private on campus media showing for the iphone and ipad this summer.

    • Gorgonphone

      private?? lol that means it will be boring

      • they’ve been doing that for the past few releases, boring or not that’s what they seem to be doing lately.

  • Pete Jopson

    No ipad news .. Not excited!
    Samsung here I come!

    • yes yes.,… ok troll

      • Gorgonphone

        he is a samttroll

    • Gorgonphone

      yeah go buy a sucky samsung jittery tablet..lolool hahahahh those samsung tabs are all dusty and old looking in best but hahahah

    • jo

      ok go ahead!

  • TinTonB

    World Wide Developer Conference. It’s not designed for product launches, its a software oriented key note. I wasn’t expecting product launches at all.

  • Jonathan

    having just got a refund for my rMBP after having many issues with it since I bought it in October, I’m more happy that it sounds like WWDC will be more on the mac side.

    • Gorgonphone

      yeah ij would go for a regular non retina BMBP

  • Gorgonphone

    we dont need anymore new hardware. we need new improved software

  • Nasser Cedeño

    Yea yea .. i know you going to Surprise me with something incredible 🙂

  • I’m not expecting any new hardware but I’m excited about hearing news of the upcoming iOS 7! 🙂 Just give us that and keep the rest.

  • James

    It would be stupid o present iOS 7 with out presenting new hardware to go along with it!

    • Just stop,,,,, wwdc is all about the software not hardware as the fall presentations are

  • Girish

    me i realy dont wana see new hardware..
    koz dont wana my ip5 64gb get old so soon 😛 😛

    • Jackie Zhao

      Good point !!