Apple posts new ‘Music Every Day’ iPhone ad

By , May 23, 2013

music every day ad

Apple has started airing a new TV commercial for its iPhone this evening. The ad, which it has also posted on its YouTube channel, is called ‘Music Every Day,’ and it focuses on the handset’s ability to play music.

The spot looks strikingly similar to the ‘Photos Every Day‘ ad that started airing last month. There’s a subtle piano backtrack, ambient noise, and people from different walks of life using the popular smartphone…

Playing music might seem like an odd feature to do a commercial about, considering every phone does these days. But the white earbuds are iconic, and have been a staple for the handset since Steve Jobs introduced it.

“An iPod, a phone, and an Internet communicator. ”

Also, I’m really liking this new advertising direction that Apple is taking. These last two ads have been fantastic, and they seem to be getting great feedback. If nothing else, they’re at least better than the last set.

What do you think?

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  • http://twitter.com/wmacuser William Melendez

    You gotta love Apple commercials. Simple and straightforward.

    • arrontaylor

      hell yeah my nigga

      • marcus1324

        Just because this post is about music doesn’t mean you need to talk like a music artist

      • arrontaylor

        hahaha alright man i’ll try to stop talking like i’m a music artist

      • http://twitter.com/digitalfeind Dani Hayes

        That was a pretty stupid comment.

      • arrontaylor

        iDB deleted my comment :(

      • marcus1324

        Hahaha

  • Eric Sims

    I love the new iPhone ads. They are more personal and I can relate to them more.

    • Boss

      At 29sec you think thats an iWatch ?

      • ✪ aidan harris ✪

        Nice spotting ;)

  • Tsavo Walker

    Better than the ones with the apple “Genius” on the plane and stuff. Anyone remember that?

  • Jared

    I love this. Music is really the main use of my phone, even though I don’t think about it like that. 7/16GB are used up on music on my phone.

    Also, is it me, or does Apple always use a lot of Asians in their commercials? (not that theres anything wrong with it, just making an observation)

    • Ernie Marin

      they use hipsters, and most hipsters are Asian.

  • mehrab

    People with apple products listen to music so much moreee then androids/windows

  • @sexyhamthing

    Yup, ad full of hipsters

  • Ernie Marin

    the best part, no false comparison, no ridiculous choreograph fight scene, and no “ohhh I can control my tv with my phone” the TV already has a controller I don’t need 2.

    • Kurt

      You forgot to mention, “no features”…something iOS seriously lacks

      • Cameron Chao

        features in the apps. or features in cydia, since this is iDB.

  • maverickmax

    lovely :)

  • http://twitter.com/dpbiscuit D1M

    Genius marketing. Makes me want to buy another one lol

  • Kurt

    It was a terrible ad. no features, and you didn’t even see that phone. not that thats a problem as its design never changes.

    • http://www.facebook.com/profile.php?id=100000505454514 Kevin Paterson

      They simply assume the target audience is aware of the features of an iPhone.

      Samsung can only advertise features because they’re just flashy gimmicks.

  • Nirvana

    Apple without Steve Jobs still makes the most of their products.

  • Gorgonphone

    apple needs to create a better headphone option those damn earabuds are extremely crappy…

  • Arnaud Nelissen

    Admire the iWatch at 0:30 ! ;)

  • @sexyhamthing

    yeah…. hipsters.

  • http://www.idownloadblog.com Sebastien

    The goal of the comment section here is to spark conversations between iDB readers, not to have people insult each other, even if it’s just “a joke”.

    • arrontaylor

      I think I was the one who was being insulted, if thats how you want to put it, but its all good though you didn’t have to ban anybody. no one should get worked up over some comments on here

  • http://www.facebook.com/profile.php?id=100000505454514 Kevin Paterson

    I like the photo ad better; it has a chill-inducing climax at the panorama part :)

  • arrontaylor

    Oh, my bad. I thought you were the one who commented about my comment being stupid