So along comes Carlsberg with a novel idea: how about we market a new cider brand by piggy-backing on Apple’s popularity subtly? The results of the company’s brainstorming are, well, hilarious and downright amazing – as you can see for yourself.

The creative concept calls for a tongue-in-cheek reenactment of an Apple-like product launch hype, down to the line sitters, an Apple Store-like environment, lots of cheering and clapping and Carlsberg’ version of Geniuses.

You gotta love the ambiguous use of tech jargon and the obligatory Apple superlatives like “amazing”. My favorite line: “works perfectly in direct sunlight”…

The tagline is also gold: “Sommersby Cider – less apps, more apples.”

From their Facebook page:

Somersby is the new cider brand from Carlsberg – Real Refreshment. It is a naturally-balanced, medium cider, made with no artificial flavourings or sweeteners. The perfect thirst-quencher.

I wouldn’t go as far to say Carlsberg ripped off Apple wholesale.

It’s more like a subtle homage to Apple’s advertising prowess.

At any rate, it’s a great ad, just awesome work here.

What’s your opinion?

Is this lawsuit material?

[via 9to5Mac]

  • I hope they don’t get sued, I kind of love it!

    • Falk M.

      Free cross-promotion… And no legal grounds…

      Dude, Apple loves this ad I bet.

      Being imitated is a clear sign of popularity and iconicness.
      At least I don’t see anyone copying Samsung’s ad style and making it so blatantly obvious.

  • Mohammad Ridwan

    Lawsuit in 3,2,1…. 😛

  • Haahaha love it!

  • As a dane living in Germany I miss drinking Somersby in the summer!

    • Falk M.

      I bet you can get it here as well.
      Not in your regular Edeka or other grocery store, but sure as hell you can get it here as well I bet.

  • If Carlsberg did launches they propberly be the best launches in the world ..

  • Carlsberg has absolutely shit management. I know from experience. But they have a great product….Tuborg ftw

  • Oh O ooooooo, I seriously feel a lawsuit coming !

    The storm is coming real soon .
    But that being said , I love the commercial . I hope apple doesn’t sued them . Like Christian said is giving apple more of an advertising too . Apple needs to look at this in the brightside .

  • smtp25

    That ad was pretty dam good. Apple is foolish if they attempt to sue – the bad press will be far more – than the good