Is Samsung now king of cool? Galaxy S III ad tops iPhone 5 promo

By , Dec 5, 2012

Another arena has opened for Apple and Samsung to compete for the crown of ‘most cool’: advertising. For some time, the iPhone maker has had the ad market sewn up, producing luscious videos of products while creating family-friendly spots so sweet they make your teeth hurt. However, it appears the South Korea-based Samsung is giving Apple a run for the money, its Galaxy S III spot being named the most popular tech ad in 2012.

Apple’s promo video of the iPhone 5 starring Jony Ive & Co. didn’t even break into the Top 5, the seven-minute ad reaching #6 with 18.4 million views on YouTube and elsewhere. The #1 Galaxy S III ad takes Apple to task as a brand past its prime, drew 71.8 million views…

Intel took #2.

According to Visible Measures (via AllThingsD), a video measurement outfit, Samsung ads took four of the top 10 tech ads in 2012. Along with first place, the company’s Galaxy Note II spot with Lebron James took #3. The Samsung Galaxy Note 10.1 was #4 and another Samsung ad took eighth.

Google, LG and Microsoft ads also ranked in the top 10, according to the measurement firm.

Visible Measures uses something called “true reach” views, which it says includes video clips on YouTube and other video sites, as well as derivatives such as parodies.

This is the iPhone 5 promo video, streamable via Apple’s home page or from YouTube. You may have also seen it rolling at carrier stores.

Right below: Samsung’s S III ad proclaiming that “the next big thing is already here”.

This isn’t the first black eye for Apple when it comes to advertising.

AdAge reported Apple passed on buying a spot during the 2013 Super Bowl, one of the most-anticipated showplaces of advertising firepower.

The Mac maker used the January event to introduce itself to the world with the famous “1984″ ad which pitted the new Mac against the totalitarian-like PC.

Twenty-six years later, a Motorola Xoom ad exploited the “1984″ underdog theme, having spun the concept in the opposite direction in order to paint Apple as today’s Big Brother.

The Intel/Toshiba clip attracted 54.4 million views.

LeBron’s Day with the Samsung Galaxy Note II, a 60-second commercial, was viewed 42.2 million times.

Samsung’s Galaxy Note 10.1 introduction video garnered 22.9 million views.

Google’s Project Glass video: 20.8 million hits

LG’s elevator meme was quite clever: 17.3 million views.

The Galaxy Note II commercial scored 16.4 million views.

http://www.youtube.com/watch?v=rmDtXHOi7bQ

The Nexus 7 promo was viewed 13.8 million times.

Microsoft’s weird Surface teaser:13.6 million views.

Mind you, Google is directly or indirectly involved in more than half of the clips.

Ad views paint a partial picture so I wouldn’t jump to premature conclusions. These videos are mostly forced upon viewers, as contrasted to performing web searches as part of the purchase decision process. According to Yahoo and Bing, the iPhone 5 was the most searched for gadget of 2012, beating out celebrities like Kim Kardashian and rival devices.

Now, the top ranking in advertising may be the pay-off for Samsung Electronics’ huge investment in marketing.

Reportedly, the smartphone and tablet maker’s annual budget is as much as $12 billion annually, eclipsing an estimated billion dollars or so in Apple’s yearly ad budget.

Of course, with several dozen smartphones, tablets and other gadgets in its lineup and the desire to position itself as Apple’s closest rival justify the huge spending on advertising.

Samsung’s top showing in today’s rankings makes you wonder whether the South Korean firm will be subject of water-cooler talk following the Super Bowl.

Of course, we have seen some tech firms explode on the scene with outrageously-funning ads, only to wither away. With Apple out, rivals such as Google and Microsoft will have an open field to promote their iPad alternatives.

Is there any importance to tech advertising?

Has Apple grown to the point where it is so well known that advertising is not as key as previously seen?

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  • DC_Guy

    Sammy is just WINNING.

    • http://twitter.com/friendlyraaj Rajkumar Ramadoss

      SAMMY is stealing the ideas…

      • maurid

        Really? Like which ones specifically?… Oh, you got nothing? Back to your mom’s basement then.

  • Tr1pTr0p

    People are tired of the same unchanged, dated, seven year old crap. Shocker!

    • Kurt Andersen

      Most of your comments are the same, dated, seven year old crap too. Shocker!
      :D

      P.S. I know you’re just trolling with exaggerated comments, but still.

      • Tr1pTr0p

        See? You get it! Finally someone with half a working brain cell! The same way you (and those 55 who thumbed you) are tired of my same old, same old comments, people are getting bored with iOS.

      • RarestName

        Personally, I was never bored with iOS thanks to the jailbreak tweaks. But I also know that not everyone jailbreaks their devices.

      • MagicDrumSticks

        Oh yeah? Where’s your jailbreak for the new 5? I’m waiting…

      • RarestName

        I don’t even have the iPhone 5, so why should I care about a phone that I don’t own or don’t plan to own? I am very happy with my current phone since it is working fine and does what I want it to do.

    • MagicDrumSticks

      Agreed with trip. I just laugh how pathetic fan boys can’t get over their dated, half inch bigger scuff magnet device.

      What is with you fan boys anyway? Do you have some kind of fetish for a corporation? Most real life apple fan boys I’ve met are some of the most annoying and stubborn people of my life!

      • http://twitter.com/MCaudebec Maxim∑

        no not really, there just passionate about technology. Explain how iPhone 5 is dated?

      • Tr1pTr0p

        Screaming “APPLE IS NUMBER ONEEE! SHAMESUNG IS CRAAAP!!!” is not being passionate about technology. It’s borderline insane!

      • http://www.facebook.com/xxLIUZHENYUxx Liu Zhenyu

        You are just as much of an android fanboy as we are it in this perspective, just as stubborn, just as ignorant to accept iOS like we do not accept android. Don’t give me your bullshit like you use Apple products, we are talking about one’s liking here.

      • Tr1pTr0p

        I like iOS, and that is why I own an iPhone 4S. Being realistic includes being aware of the positive and negative sides of a product. It’s a shame you people are so duped by Apple, all you do is focus on positives, and I have to point out those negative sides, and get called a fandroid for daring to do so. You people simply won’t listen and you ignore absolutely everything I say. THAT is what makes you stubborn and ignorant. Be. Realistic!!!

      • http://www.facebook.com/tafk1 Taf Khan

        Dude Spread love not hate! You don’t like Apple? Well you do spend a lot of time talkin Apple, unnatural don’t you think for something you don’t like? Apple is what it is because people can’t get enough, you included it would seem..,

      • Tr1pTr0p

        Just read this, I don’t feel like typing any more… www idownloadblog com/2012/12/05/samsung-now-king-of-cool/#comment-728869142

  • http://www.facebook.com/khan.rulzz.7 Khan Rulzz

    @Tr1pTr0p:disqus fu!k off from this blog

    • Tr1pTr0p

      Kiss my ass. As long as I’m an Apple user, I’m staying!
      If you have a problem with what I say, you’re the reason I’m saying it.

  • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

    It’s simple, Apple’s video is not really an ad, it is just a quick presentation of the device. Instead, Samsung’s videos are ads, and some of them are amusing, so nothing surprising. It is a Youtube law: Amusing videos get more views when compared to not amusing videos, eg “Gangnam Style” vs a presentation of a poem which has a message to pass.

    • Tr1pTr0p

      “Apple’s video is not really an ad.” Virginity is strong with this one. Denial isn’t just a river in Egypt, you know? All those videos are made entirely for advertisement purposes, whether they are bored or entertaining, with or without a message. I don’t know in what universe you are right now, but Apple is not different.

      • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

        I consider this a presentation and not an ad just because for me an ad must be able to be displayed on tv, and a 7 minute video is certaintly not an ad. The real Apple ads are 30 second videos, and they are not amusing, when for example Samsung’s video which shows the people out of the Apple Store is amusing. It is as simple as that, at least in my opinion.

      • maurid

        DENIAL DENIAL DENIAL. Textbook Apple fanboy.

      • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

        Before calling somebody a fanboy check if I said anything that supports Apple. It is my opinion for ads and it applies for all companies. Oh and by the way I own a rooted Android phone and an iPhone, so now fanboy accuses to me! After all I didn’t insult you and if you have a different opinion for ads I respect it!

      • Tr1pTr0p

        An advertisement is not defined as something strictly displayed on the TV. That is what I was trying to say.

      • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

        True, after all an ad as we said in school is defined by 3 aspects, 1)Short length, 2)Message to pass, 3)At least one image used (if it is a video, or in a newspaper).

      • Tr1pTr0p

        The main reason for “1)” is the cost. Advertising is, obviously, not free. When you’re posting a promotional video on your own server, length doesn’t really matter. Of course, there is attention span, but that’s a different story. I hope you see what I mean.

      • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

        I see what you mean but a definition is a definition, it doesn’t matter why it was defined with these aspects.

    • RarestName

      What do you mean “Apple’s video is not really an ad”?

      • http://www.facebook.com/kenrick88 Kenrick Fernandes

        Its exactly what Tr1pTr0p said. And i have to disagree with John Sklikas because An Ad is an Ad , no matter how you see it. Be it the most boring ad with a circles and triangles to the most entertaining ad with a dog trying to smoke cigarette. What is apple doing , a bunch of people talking about the device , What is samsung doing ? , A narrator or a voice over on the Ad talking about the device. What are they both doing in the end. Still talking about the device right. So yeah

      • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

        See my reply to tr1ptr0p, I don’t condider it an ad because ads can be displayed on TV and a 7 minute video can’t be displayed on TV.

      • EpicFacepalm

        So you think ads are only displayed on TVs? There are many ways for ads to be shown. TV is just one of the best methods…

      • MC

        This looks like a playpen argument…. 7min is a lousy argument. Ever heard of infomercials? It is all advertisement. The platform, type, hype, length, and so forth are irrelevant. These post are used for it. Press releases are advertisement.

      • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

        You know, all of the other videos have at most a 1 minute length, when Apple’s video has 7. After all, there is a reason that there are 3 words for this thing, advertisements, presentations, press releases. The fact that all 3 of them promote the product doesn’t make them ads, it makes them promotional videos/images/recordings. After all, last year in school(I am now year 12), in the language lesson we said that the aspects of the ad are: 1)Short length, 2)Smart Way to pass a message, 3)At least one image used(if on TV or newspaper)

      • jay

        an advert is something designed to advertise a product, no matter what the medium and in a world where technology is constantly developing advertisers must adapt their campaigns to suit, therefore a a promotional presentation is still a advert maybe one just not suited for the rules of TV

      • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

        It doesn’t has to do with the medium, it has to do with the duration of the video, which makes it a promotional video and not an ad. And for the 4th time the ad as we said in school has 3 aspects: 1)Short length (= short duration), 2)A message to pass, 3)At least 1 image (if it is a video or if it is in a newspaper)

      • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

        No of course not, but as I say as a reply to MC, a video that promotes a product is a promotional video, and this is the reason that there are 3 words that describe promotional videos, presentations, ads and press releases. As we said in the language class last year (I am year 12) the aspects of the ad are: 1)short length, 2)Smart way to pass its message, 3)At least 1 image used(if on TV or newspaper).

      • http://twitter.com/xdracco Juan

        so how do you display an image on a radio ad? or do you not consider radio advertisments real?

      • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

        Look at the parenthesis: 3) at least 1 image used (if on TV or newspaper). This means that this 3rd rule doesn’t apply for radio ads.

      • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

        See my reply to tr1ptr0p, to sum it up I say that it is not an ad because it has a 7 minute length, not because it is not amusing and ads must be able to be displayed on TV and you can’t display a 7 minute video on TV

  • Yujin

    Umm Samsung spends more money than any other tech company while apple not so much and still ranks on top. Sure all those damn Facebook ads and YouTube putting their ads on top of every result help get them there. Now. With the intense competition I would say in the next few months we will see 3 competitors come on top.

    Apple, Samsung and amazon. Why? Cause apple makes the devices people want, and some are expensive, Samsung is a good alternative but has a ton of models for every taste and amazon takes the lower end market also know as the cheapos.

    • JamesR624

      I love how you call people struggling in this economy but who still want to connect with ther friends “cheapos”. Not everyone can afford luxury tech. In fact, MOST people in this country can’t.

  • http://www.facebook.com/khan.rulzz.7 Khan Rulzz

    shamesung is a king of crap !!!!!!!!

    • http://twitter.com/x_rus_x Vitaliy Anonymous

      ….which produced for a good four to five generations iDevice components….which means? You answer that question.

      • http://www.facebook.com/xxLIUZHENYUxx Liu Zhenyu

        Samsung just manufctures the parts already designed by Apple braniac, fuck off fandroid, you make me nauseous with your profile posts.

      • http://twitter.com/x_rus_x Vitaliy Anonymous

        Actually the funny thing is that I actually am typing it from my iPod (user Agent):

        Mozilla/5.0 (iPod; CPU iPhone OS 5_1_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9B206 Safari/7534.48.3

      • Tr1pTr0p

        Don’t even bother, it doesn’t matter. If you’re not a part of their sick cult, you are a fandroid or something third. It’s pathetic.

      • http://www.facebook.com/profile.php?id=100002633242970 Jake Davidson

        …said the pot to the kettle.

      • maurid

        OH SO APPLE DESIGNS IT, THAT’S THE IMPORTANT THING!

        How idiot are you?

    • Tr1pTr0p

      Exynos would disagree. Also, their displays, memory, SSDs, smartphones, etc. Stop talking out of your ass.

    • http://twitter.com/friendlyraaj Rajkumar Ramadoss

      I don’t know who is giving thumb up for Tr1pTr0p ???…

      • http://www.facebook.com/sanil.chitrakar Sanil Chitrakar

        I own iphone 4S(jailbroken) and the new ipad(the old one) jailbroken. And i don’t own any samsung device yet. Still i thumbed up Tr1pTr0p because i support that company who innovates. Gives what customer wants. And samsung have come a long way. They’ve been innovating a lot than apple lately.
        My love for apple died with the release of iphone 5 (slim version of iphone 4S). I was about to buy mcbook and apple tv too. But i’m so dissapointed right now with apple so i dont want to get stuck in apple’s ecosystem. And i’m seriously considering to switch to android device with GS3 or note2.

  • http://www.facebook.com/tafk1 Taf Khan

    Nothing Samdung do is cool…

    • maurid

      911 help, we need some grammar books over here.

  • Daveyboy

    Apple will always be no 1 withthe masses as they are always looking one step ahead of the others and this makes them very appealing to people who want the best. I would never swap my iphone for any other brand,

    • http://www.facebook.com/tafk1 Taf Khan

      Apple are on top because anyone and everyone can operate an apple idevice, this has to be the single biggest factor to its success. My 1 year old likes my iPhone ANC my dad in his 70′s can use one with ease also, and techies like us can also jailbreak and customise, the fact is people who don’t have a clue and a small budget end up buying Android and then struggle, poor effort of an operating system that caters for all users… Tut tut.

      • Joseph

        - Apple are on top not because of innovation but because most people don’t research what phone to get so just pick the mainstream shit.
        - Yes everyone can operate a apple device because it is so simple to the point of it being dull. IOS is boring. Android is easy to learn hard to master which is just perfect.
        - Have you ever heard of “rooting” for android devices? Clearly you havn’t, but basically it is much more effective than jailbreaking.
        - Android offers low budget phones ASWELL top notch phones. They simply offer a wider variety. Why the fuck would you compare a low budget android to an iphone? My S3 would rock your world anyday and thats not even new anymore. Seriously educate yourself. Iknow i come across as biased, and i respect people that legitimately prefer IOS. But people who bag android that know fucking nothing need to get a grip and shut your mouthes.

    • Tr1pTr0p

      They are always one step ahead? Is that why they first adopted NFC? Or larger screens? Or the notification center? Apple stopped innovating three years ago. Sorry for bursting your little bubble.

  • http://www.facebook.com/people/Steve-Lang/546797695 Steve Lang

    I thought the Samsung commercials were good- the iPhone line parodies and the one with the naughty wife… ;-) Apple tried going in a different direction with the Genius ads but missed. Google’s tablet commercials were also pretty good. The Microsoft Surface ads looked pretty but were ill-conceived for a brand new product that consumers didn’t know about.

    This particular Google ad is great-
    http://www.youtube.com/watch?feature=player_embedded&v=FyJZqHyKKIw

  • SetMeStraight OrAmIRight

    Never seen an apple ad as youtube ad whereas I always see the Samsung one. But I personally enjoy the Samsung ad so I’ve watched it over and over. The apple ads are usually only watched by me if I intentionally try or if I view it via my feed.

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    iphone 5 is the most wanted iphone on earth…FACT..

    • Tr1pTr0p

      Too bad actual statistics disagree with your OPINION.

    • maurid

      Funny how you said “FACT”. Just funny, pretty much like everything Apple slaves say. Not to be taken seriously.

    • http://twitter.com/xdracco Juan

      “fact”… lmao. yea, and jesus fucking christ is real too right? again, you’re a mindless tool. Apple has you programmed perfectly.

  • http://www.facebook.com/shakur.ali.963 Shakur Ali

    Gs3 s..t

  • http://www.facebook.com/shakur.ali.963 Shakur Ali

    Iphone5 is the best

  • http://www.facebook.com/TanQo Joakim Tanqo Hansen

    Apple dont need lots of views, people know that it is the Best without watching ads :)

    • jeff kaczor

      The best? What company made all them A6 processors in the Iphone 5? Umm Samsung you dumdass fool. Your iphone is being powerd buy samsung. Haaaa you fool yes we know samsung is number 1 just like you said.

    • maurid

      COOL STORY BRO!

  • jeff kaczor

    How dumb are you apple loosers.. If you say apple is the best or #1 then your really saying samsung is the best or #1. Who do you dumb people think makes all the A6 processers that powers the IPhone 5? SAMSUNG you stupid idiots. The apple phone you all call the best is powered by samsungs processers that they make for apple. Now who is number 1? I think you should be saying samsung. Fags get some education!!

    • Erik

      Apple designs the chips, Samsung just manufacturers…

      • fuckyeahnoob

        apple’s chips are based on samsung’s tech

      • maurid

        “JUST” manufactures? You do realize that without Samsung’s work the chips are just “designs”?

  • http://www.facebook.com/sanil.chitrakar Sanil Chitrakar

    May be because this article has too many videos, my twitter crashes everytime in my new ipad(the old one). And it crashed like 5/6 times in my iphone 4S.
    Let me get to the point real quick before it crashes again. lol. Looking at those videos i can clearly see that samsung is better than apples if we talk about features. There are many features that samsung has and apple don’t and i would like point out the one that i liked the most. And that is multitasking with split screen. Isn’t that a must have feature in todays high end smartphones. Apple don’t have that and yet isheep says

  • Gino

    Simple

  • http://www.facebook.com/khan.rulzz.7 Khan Rulzz

    @Tr1pTr0p:disqus ur an andriod goat & ur sucking samsungs ball !!!!!

    • Tr1pTr0p

      Either you don’t know how to type, or you’re mentally challenged. Also, you don’t need ten exclamation points to get your point across.
      I wonder how you reached that conclusion. Is it all these Samsung devices I use? Oh, wait, I don’t own any. Then it’s gotta be all those other Android devices I have. Oh, look, I don’t have any of those either. So, please, enlighten my, mighty speller!

  • maurid

    I’m selling my brother to get the Google Glass when it comes out.

  • http://www.facebook.com/dillon.kirton.9 Dillon Kirton

    It’s not exactly hard to beat “moving your thumb from here to here” or saying “cheeeeeeeeeeeeeese” as you take a photo of like 20 kids, not to mention a bunch of smelly guys talking infront of a white screen. Apple: noone wants to see that. We like comedy, so thats why samsung ads are better

  • Jhamella

    To be truthful I am now a fan of the samsung galaxy s3. But the only reason why it is better than the iphone 5 & came out first wss because of stolen plans and such if ud like to find out more research it its true. Samsung had to pay apple a substantial amount b/c of the stolen info that ended up in Samsung’s hands. But hey its a doggy dog world & the other companies had to do something to get in the running with apple right. It just sucks that it had to be done by stealing. Lol