Google is holding a search-related press event in San Francisco and the company just mentioned that it will be updating its Search app for the iPhone and iPad with Siri-like Google Now functionality, which we first caught a glimpse of at Google’s Nexus 7 tablet announcement back in June.

The prettified interface features smooth animation and capabilities mimic those found in its Jelly Bean counterpart, including contextual awareness of where you are, what you may be interested in and what you are searching for…

The Verge has the story:

Google has updated its search app for iOS to include voice-based questions and answers. You can “ask for the weather in a natural way” and it will provide results.

It mirrors the functionality already introduced for Android 4.1 and, in many ways, the functionality of Siri.

The interface is clean, matching Google’s open white-space aesthetic with some swooping animations for bringing up the voice search button.

This sounds exciting.

More competition in the digital personal assistant space is always good and will push Apple to double down on Siri, as Tim Cook promised.

Google Now is billed as a mobile personalized search application powered by Google’s Knowledge Graph. It is built in to Android 4.1 Jelly Bean and above, with the interface contained within the Google Search app right beneath the search bar.

Features include cards of sorts that automatically appear throughout the day, providing an inteligent at-a-glance overview of your day and recommendations based on what you search for in the past and taking advantage of everything Google knows about you.

The cards interface won’t make its way into the iOS app, the publication has it:

Clicking a result will open the web page in a Chrome-like new tab within the app itself. You can also direct the search to do actions immediately, as in Google’s example: “Show me a video that explains quantum physics.” It immediately pulls up YouTube in a tab and presents a video.

It also uses actions you’ve performed on your phone in the past to get an even more accurate overview of a user’s general interests and habits.

More information is available here.

Here’s an interesting side-by-side comparison between Siri and Google Now.

Your takeaway: both Siri and Google Now appear to be on par as far as overall capabilities go.

Search Engine Land has more on today’s search-related announcements by Google, including the Knowledge Graph now being available worldwide (with a carousel), Google doing 100 billion searches per month and knowing of 30 trillion URLs on the web and much more.

One example: lists and collections in search results, as seen in the below clip.

And here’s from Google:

Sometimes the best answer to your question is not always a single entity, but a list or group of connected things. Now, with the Knowledge Graph, Google can answer these questions, too, with a new interactive carousel at the top of your results page.

A post over at the official Google blog may also come in handy.

Are you excited about the possibilities Google Now will enable on your iOS devices?

  • I am just so hyped about this. I hope there will be a *dedicated* activator action for Google Now because having Siri on the iPhone 4 is a pain in the ass. It just eats so much ram and now that Google will have its’ voice assistant on the iPhone, I am totally hooked.

    • Activator and some tweak from Cydia is the way to go 😉

    • agreed. i have a 4s and im hopping it can be used with “activator”

    • Johnathan Jennings

      Cydia on my iPhone 4 was amazing, didn’t have any problems at all with RAM. I had Dashboard X and Dreamboard installed too.. You must have a screwed up iPhone man, maby stop dropping it so much?

      • I’m not talking about cydia, but about Spire or Ac!dSiri. The ram is fine without those two apps, but when you install them, it becomes so sluggish…

    • Kok Hean

      Just wait for all the Cydia tweaks to appear, and it will combine this with Google Now, if it releases.

  • iNfAMOUS70702

    GO GIANTS!!!!

    • Johnathan Jennings


  • Looking forward to Siri on the iPad 3 soon, but Google Now on my iPhone 4? Yes please! Really expected Google to keep this to Android.

    Now, please port this to the desktop as well! (You already have voice search!)

  • when i saw the video on youtube , i went directly to the App Store for update but nothing came to me 🙁

    • Sina

      Coming soon to iOS !

    • as stated in article “the company just mentioned THAT IT WILL be updating its Search app”

      • ya i know
        maybe i forgot to say that this comment came to me before reading the post 🙂

  • 8i am tired of all these damn voice helpers..

  • Hopefully this will force Apple to release “Siri API’s” for developers quicker!

  • Hugo Oskarsson

    Google would sell more andriods if they stopped giving all the functions to ios 🙁 (and making ads with the iphone)

  • maurid

    How generous and professional of Google, huh? I’d like to see Apple do this one day.

  • WHY DID I BUY A 4S ?????

  • The “old” version works flawlessly in other languages than Siri too, and recognition seems better than Siri too. It recognizes my Dutch better than Siri does English

  • Apple should return the favor by giving Google Play Store a Siri app. But who are we kidding ? Apple is selfish and Google is way more generous.

  • iKumar

    Looks like iPhone users and Android users have only thing in difference … Apple logo on backside

  • Where’s the update? It’s 8/22 and nothing has shown up.

  • David Villamizar

    I want Google Now now!

  • So much for a few days.

  • John

    I don’t think Google should be release this for apple. Does Google even know that Apple is a compeditor?