Earlier today, Apple unveiled a new iPhoto application for iOS during its iPad 3 event. The app is essentially a mobile version of its popular photo editing and management software for the Mac.

While we’ve already outlined most of iPhoto’s components, a new discovery has been made regarding one of its features. It appears that the app doesn’t use Google Maps for any of its GPS-related tasks…

As noted by 9to5Mac, iPhoto uses a new mapping service in place of Google’s for its geotagging feature. And since the service isn’t accredited to anyone, it’s almost certainly coming directly from Apple.

Why is this so significant? Well, Apple has purchased a handful of mapping companies over the past few years, including Placebase and C3 technologies. But we have yet to see their work integrated into any of Apple’s products.

This could be the company’s first big step in separating itself from Google. As most of you know, there is growing tension between the two tech giants due to a mixture of competition and lawsuits involving Google’s Android OS.

This may not look like much at the moment, but it could very well be the start of something major.

  • They can never get rid of Google. Who are they going to use for searching. Bing? Pretty sure Microsoft is a competitor too. And Yahoo just suck.

    • 富春丽

      True. Regardless of how Google messed up the classic Google homepage and how they forced people into using the stupid layout in “You”Tube, Google is the best search engine out there, it looks cleaner than other websites like Yahoo, Bing or “foreign” search engines like Baidu.

  • impressive i must say

  • Kolton Naples

    looks pretty bad to me

  • Anonymous

    Good For Apple!!!!

    Actually the Google Maps Navigation is mediocre at best….

    I had SPRINT a while back, and they had their GPS navigation which ran circles around my then friend’s iPhone 3. He was so pissed, because my was so much easier to use.

    Now, I own an iPhone 4, and I constantly use my vehicles 10 year old BOSE Navigation system because it works better than the Google Maps Navi on my iPhone.

  • Which map service does it use (there must be a hacker out there who can sniff the packets to see where it’s looking).

  • Daniel

    That map is ugly! Apple, stick with Google Maps

  • Cloudi Windi

    Any Giveaway iPhoto app? xD

  • I can’t get iPhoto working on iOS 5.0.1, and I don’t want to lose my jailbreak just for iPhoto. Ideas?

  • Anonymous

    What’s with the barely legible italic serif font?! Isn’t the point of a map that itcanbe read easily?

    Tim Cook the current team are ruining Apple.

  • Matthew Evans