Two years ago, Twitter introduced ‘Promoted Products’, which are essentially ways for companies to advertise across the Twitter platform and gives Twitter the ability to make revenue. Companies can sign-up for Promoted Accounts, Tweets, and Trends as a way to bring notice to their service.

Today, Twitter announced that their iPhone app will start featuring Promoted Products. The advertising service was included in the latest Twitter for iOS update released last week. The Twitter crew will start sending out more Promoted Tweets, Accounts, and Trends to mobile devices over the next few weeks…

With our most recent app updates, Promoted Accounts are now in Twitter for iPhone and Twitter for Android. And in the coming weeks, we’ll begin introducing Promoted Tweets in the timeline on these mobile apps. Initially, a small number of users may see Promoted Tweets near the top of their timelines from brands they already follow. This will help ensure that people see important Tweets from the brands they care about.

Twitter’s Promoted Tweets will appear in the timeline, like any other tweet from someone you’re following. As you can see in the image above, it looks like a regular tweet and isn’t obtrusive.  As for Promoted Accounts, Twitter says these recommendations will be found in the Who to Follow section of the app.

Twitter for iPad will not feature ads for the time being, most likely because it hasn’t been gifted the recent Twitter update. On the iPhone, Twitter released an update that brought back swipe shortcuts and the ability to copy text to its iPhone app. It also featured better Direct Message handling and improved image quality. The update should roll out for the iPad soon.

You can’t blame Twitter for trying to find ways to make money. Ads being placed in apps will definitely show results, seeing as many users browse Twitter constantly on their iPhone.

Are you okay with Twitter placing ads in its mobile apps?

[The Next Web]

  • Anonymous

    I’d rather pay for the app.

    • Just google the last version of twitter app .ipa before last weeks update/download and replace it.

      Then use iFile and go to var/mobile/applications/ and delete “iTunesartwork” and “iTunesMetadata.plist” so it doesn’t show up as an update in the AppStore.

      I’d rather deal with the lack of features from most recent update than ads.

  • Also coming soon, the death of twitter

  • Siv

    Excellent. Another reason to avoid the Twitter app…

  • Kidding right? If they only come with a future update, I’m not updating it.

  • I wish this wasn’t true. Ads on the iPhone Twitter is just bad.

  • Anonymous

    At least it’s better than the old dickbar.

  • Tweetbot FTW

  • Anonymous

    Glad I use Tweetbot

  • Anonymous

    That’s why I use Tweetbot.

  • I use tweetbot….think ill be seeing more ads?

  • I hate ads! I’d rather pay for the app.

  • Anonymous

    I hate when negative additions are advertised as “features” to fool idiots.
    If you say they need the money, they’re already making millionaire-level profit.

    Plus, I hope they won’t infect our timeline with this bullshit tweets to force 3rd party clients to receive these tweets.

  • Daniel

    EVERY free app should be required to offer an ad-free paid version! Sick and tired of ads everywhere!

  • No thanks. I’ll grab Tweetbot again.

  • Tweetbot, here I come!

  • yeah, i’ll switch to tweetbot if that happens

  • I think I speak for everyone when I say NNNNOOOOOOOO!

    Let’s just hope that the Twitter API doesn’t start including these promoted tweets, forcing every Twitter app in the world to show them. (But of course, since they show the “promoted by” message, there would be a way to filter them out.)


  • It’s not that serious people. If you don’t follow that brand you probably won’t see it. And if you do, its just a tweet not a random bar of bull shit on your screen. You act like its words with friends with a damn commercial after each time you play a word. You know damn well you don’t read every tweet on your time line, so whats one. Ore tweet once in a while?