The American Broadcasting Company (ABC), a broadcast television network owned by the Disney–ABC Television Group, announced today that its Watch ABC app for the iPhone, iPad, iPod touch and Apple TV shall be known going forward as just ABC. In addition to rebranding, the new ABC app now packs in an overhauled user interface and more content, including exclusive digital series for users who download the app as well as 38 full seasons of “throwback” TV shows.
Right after posting several new advertisements highlighting apps on the Apple TV, Apple has launched yet another new ad, this time highlighting the popular Watch ABC app.
Yesterday, Apple published five new ad spots for various apps on the platform, including Disney Infinity 3.0. Crossy Road, HBO Now, Asphalt 8, and Netflix. Not content with that onslaught of promotion, Apple has added an additional new 15-second video to its YouTube channel in an effort to showcase ABC’s streaming video offering.
ABC will be airing the 2015 Oscars on Sunday at 7PM EST/4PM PST from Dolby Theater, and if for some reason you aren’t able to catch it on your television set, ABC is one of the networks that has actually embraced online streaming.
ABC announced on Thursday its Watch ABC app on the Apple TV has been updated with full-length episodes after they air, along with a new bolder, immersive look and feel, more short form video, and a continuous play mode.