Video

James Corden pitches commercial ideas in new Apple Music ad

Cody Lee ∙ Updated March 19, 2019

Apple on Sunday night aired a new Apple Music ad during the 2016 Emmy Awards starring "Late Late Show" host James Corden. The spot is called "The all-new Apple Music," and it highlights the content and discovery features of the company's streaming service.

In the humorous clip, Corden pitches Apple Music commercial ideas to executives Jimmy Iovine, Eddy Cue and Bozoma Saint John. As you can imagine, most of Corden's concepts are off-the-wall, and in the end the team decides the collaboration isn't going to work.

Check out the latest Apple Watch Series 2 ad

Christian Zibreg ∙ September 18, 2016

In addition to a pair of iPhone 7 ads showcasing water resistance and all-new camera sensors that capture more light in low-light situations, Apple today also released on its YouTube channel a new commercial for the Apple Watch Series 2.

Titled “Go Time,” the 60-second video takes us through the device's major enhancements like a faster processor, built-in GPS, improved water resistance, swim tracking and more.

Here’s a new “Meet the new Home Button” step in iOS 10 installer on iPhone 7

Christian Zibreg ∙ September 15, 2016

With less than 24 hours left until first iPhone 7 shipments start hitting customers' doorsteps, YouTuber Marques Brownlee has put together a nice unboxing video featuring both new black options for the device, a supper glossy variant called Jet Black and its matte counterpart, referred to by Apple as simply Black.

The video offers interesting observations regarding the RAM, CPU performance, non-moving Home button and a new “Choose Your Click” Home button option.

MKBHD unboxes iPhone 7 and iPhone 7 Plus

Cody Lee ∙ September 14, 2016

Popular YouTube tech reviewer Marques Brownlee, known by many as MKBHD, has posted an unboxing video for both the iPhone 7 and iPhone 7 Plus. The 5 minute clip offers an up-close look at both handsets, in Black and Jet Black respectively, as well as the design and contents of their packaging. Check it out below.

In time for NFL Thursday Night Football, Twitter launches live-streaming Apple TV app

Christian Zibreg ∙ September 14, 2016

Twitter's new live-streaming Apple TV app arrives just in time for NFL Thursday Night Football. Available at no charge in the tvOS App Store, it lets owners of the fourth-generation Apple TV stream both top Twitter/Vine videos and the 10 NFL games that the micro-blogging services recently acquired the rights to broadcast, plus content from Bloomberg News, Campus Insiders, Cheddar, MLB Advanced Media, NBA, Pac 12 Networks and other premium sources.

New Surface Pro 4 ad pokes fun of the Mac because it doesn’t have a touchscreen

Christian Zibreg ∙ September 12, 2016

Microsoft over the weekend fired another ad salvo at Apple's tablet/computer strategy with a new (somewhat) amusing commercial. Simple titled “Get the Surface Pro,” the 30-second ad highlights Microsoft's Surface Pro 4 hybrid device which includes a stylus and comes with a detachable keyboard and an Intel chip allowing it to be transformed into a computer that runs Windows, Office and other real desktop applications.

Using the same singer from the previous commercial, the new video informs us that “If you try to write on a plain old Mac, the difference can be seen. It doesn't work.”

4 ways to listen to music while charging your iPhone 7

Anthony Bouchard ∙ Updated April 24, 2019

In case you haven't already figured it out, the iPhone 7 and iPhone 7 Plus both do completely away with the 3.5mm headphone jack. Instead, Apple is now pushing the industry to use Lightning-based and wireless Bluetooth headphones and speakers.

So with that in mind, how will you possibly use your existing headphones and speakers with your new iPhone while you're trying to charge it? Well we've got four solutions for you that will get your mind off of the missing headphone jack.

Roundup: first impressions of Apple Watch Series 2, iPhone 7 & AirPods

Cody Lee ∙ Updated May 17, 2018

Following its big iPhone 7 event this morning, Apple gave journalists the opportunity to go hands-on with some of the new products it announced today including the iPhone 7, Apple Watch Series 2, and AirPods. And as usual, we've rounded up some videos of these first impressions so you can get a better look at the new hardware.

Watch the product videos from today’s iPhone 7 event

Cody Lee ∙ Updated May 17, 2018

Apple has posted the product videos shown during today's iPhone 7 event to its YouTube channel. Included in the spots are clips showing off the Apple Watch Series 2, the iPhone 7, and the all-new, wireless, in-ear headphones it's calling "AirPods."

Of course if you missed the keynote this morning, we recommend watching a replay of it in its entirety, or at the very least check out this humorous highlight reel. But for folks who just want to get to the meat of the event, these videos will do the trick.

You can now watch a replay of today’s iPhone 7 event

Cody Lee ∙ Updated May 17, 2018

Folks who missed today's iPhone 7 and Apple Watch 2 event, or would just like to watch it again, will be happy to hear that Apple has posted the full video online for your streaming pleasure. Obviously you can read everything you need to know about today’s event right here on iDB, but if you have the time, the video is worth watching.

How it’s made: black iPhone 7

Christian Zibreg ∙ Updated September 17, 2016

I'm sure you know that Apple's new iPhone 7 series brings two new finishes to the mix, replacing the previous Space Gray colorway.

Both are black, but one gives you classic anodized matte appearance while the other results in a highly glossy look and feel. The matte one is called simply Black and the glossy is referred to as Jet Black.

Wondering how they're made?

Good, because Apple's now shared a video in which it shows off a brand new manufacturing process it had to develop in order to create these new dark looks.

Apple compresses its own keynote into a funny 107-second video

Christian Zibreg ∙ Updated September 11, 2017

Didn't have the time to sit through Apple's presentation and don't plan on watching it on your own time either? In the old days, you'd go to YouTube and search for “Apple keynote in 60 seconds,” “120 seconds”, ”180 seconds” or some such.

Well, there's no need for that anymore.

You heard me right: believe it or not, Apple itself has now created a condensed version of its own keynote presentation. It's aptly named “Don't Blink” and you really gotta see it: it's amusing, put together really well and just a nice throwback to those super-compressed keynote videos created by fans the world over.