With grand opening of Apple’s first retail store in Turkey confirmed for this coming Saturday, Apple dispatched Steve Cano, its Vice President of Retail Operations, to Istanbul to show off the structure’s incredible architecture and design to the press.
Although CEO Tim Cook and Turkish President Abdullah Gül were not in attendance, the significance of this particular store, Apple’s 424th, can’t be overstated. If you’ve been following Apple’s retail efforts, you’re familiar with the look and feel of the company’s flagship retail locations, often likened to the shrines attracting devotees who worship Apple’s sexy products there.
But starting with the recently redesigned Stanford 2 store in North California, Apple has seemingly adopted a fresh new design language for its brick-and-mortar locations, now focused on the 100 percent seamless glass appearance with lots of open space so visitors feel like they’re part of the surrounding landscape.
The new Turkish store is a continuation of this trend and you really need to see the photographs to truly appreciate what Apple has accomplished here…