Tesla

Apple reportedly bid to buy Tesla back in 2013

Back in August of last year, it was reported that Apple's plans to launch a car of its own were back on track and that we could see the automobile launch within the next five to seven years. Interestingly enough, it turns out that Apple may have had a different plan of attack back in 2013 that involved Tesla.

Review: the official Tesla case for iPhone X/XS

Tesla Motors has a nice side business selling accessories like apparel, chargers, travel bags, gloves, purses and—why not?—iPhone cases. They have a range of cases for iPhone 8, iPhone 8 Plus, iPhone X and iPhone XS, and today we're going hands-on with their iPhone X/XS case.

Tesla launches iPhone case line on Amazon

Tesla has opened up a new Amazon storefront to sell iPhone cases and other merchandise. First spotted by 9to5Mac, the store features everything from sweatshirts to coffee mugs, and even 1:18 scale die cast models of some of its vehicles.

CNBC claims ‘scores’ of Tesla employees are leaving and heading to Apple

Since 2017, Apple has attracted "scores of employees" away from Tesla, including manufacturing, security, and software engineers. However, not all of the recent hires are going to the company's secretive vehicle initiative, Project Titan. Instead, some are headed elsewhere in the company where it needs software, display, optics, and battery-tech talent for other products, according to CNBC.

Analyst says Tesla Model 3 launch could be as big as 2007 iPhone introduction

Gene Munster, a longtime Apple analyst who had been calling for an HD TV set from Apple for years before eventually giving up on that pipe dream, said today that the upcoming release of Tesla's Model 3 sedan would be as big a launch as the 2007 introduction of the original iPhone.

In a blog post on the Loup Ventures website, Munster writes that the combination of the Model 3’s value and technology has the potential to change the world and accelerate the adoption of electric and autonomous vehicles in the next decade.

“We believe we will eventually look back at the launch of the Model 3 and compare it to the iPhone, which proved to be the catalyst for the shift to mobile computing,” he wrote.

The launch of the vehicle is viewed as Tesla's make or break moment because Model 3 is the company's first truly mass-market electric car priced at the sweet spot of $35,000 before federal and state tax incentives.

According to Elon Musk, Tesla is poised to ship about thirty units of the Model 3 sedans on July 28 and ramp up production to 20,000 Model 3 units per month by December of this year.

Chart via Bloomberg

Imagining that Tesla could produce an estimated 2.5 million cars by 2025 may seem hard to believe given it only delivered about 100,000 cars in the past year. But as Munster says, car hardware does not scale as easy as software, but it can scale.

“Looking back at the iPhone in 2007 it was a stretch to envision the company producing 50 million phones a year, but in 2015, the company sold 232 million units,” he wrote. Owning a Model 3 is only thirteen percent more expensive than owning a Toyota Camry over a five-year period, estimated the analyst.

It's important to note that this figure assumes no state or federal tax credits for electric vehicles as the analyst expect those incentives to end before December 2020.

Loup Ventures is a VC fund focused on augmented reality, artificial intelligence and robotics which Munster founded following his exit from investment firm Piper Jaffray in December of last year, putting an end to Munster's 21-year career as Piper's senior Apple analyst.

Senior Director of Design for Mac lineup leaves Apple for engineering role at Tesla

Apple was trying “very hard” (in Elon Musk's own words) to recruit top talent from Tesla.

Now that its Project Titan has shifted gear from building an electric vehicle to developing an autonomous driving software, some of the engineers associated with the initiative have departed for Tesla.

Just as we've discovered that Swift creator Chris Lattner was leaving the iPhone maker to take a position as Vice President of Autopilot Software at Tesla, Electrek.co is reporting that the guy who designed many of Apple’s iconic Macs will now be building Tesla vehicles.

Swift creator leaves Apple to be Tesla’s VP of Autopilot Software

Swift creator Chris Lattner is leaving Apple to take a position as Vice President of Autopilot Software at Tesla. Lattner announced his departure Tuesday on a Swift.org forum, and Tesla published a blog post shortly after welcoming him to the company.

Lattner has been at Apple since 2005, and is credited with building early versions of the Swift programming language in 2010, before a team was formed to further the project. Most recently, he held the title of Senior Director of the Developer Tools team.

Elon Musk throws shade at Apple and its rumored car project

Tesla CEO Elon Musk threw some serious shade at Apple and its rumored car project in a recent interview with German newspaper Handelsblatt. Business Insider shares the comments, in which Musk calls Apple a "graveyard" for Tesla employees who can't hack it.

When asked about reports that Apple has hired away important Tesla engineers, Musk replied: "Important engineers? They've hired people we’ve fired. We jokingly call Apple the “Tesla Graveyard.” If you don’t make it at Tesla, you go work at Apple. I’m not kidding."

Apple adds Tesla engineer to growing Project Titan team

Apple has hired a senior engineer from electric car maker Tesla Motors, according to a new report from Reuters. The outlet points to the LinkedIn profile of former Tesla Autopilot Firmware Manager Jamie Carlson, who now works at Apple on "Special Projects."

Carlson's profile doesn't go into details regarding his previous position, but the fact that he worked in the autonomous firmware division of one of the industry's most technologically advanced companies, is fueling speculation that Apple is building an electric car.