As you know, T-Mobile USA, the nation's fourth-largest carrier, will finally land Apple's iPhone next year. The Deutsche Telekom-owned telco is making no excuse for its failure to land the sough-after device earlier and, unsurprisingly, is looking to tap the popularity of the Apple smartphone to win back some of its subscribers lost to rivals AT&T, Verizon Wireless and Sprint.
T-Mobile USA CEO John Legere told reporters on Friday that his company, which has 33 million customers in the United States, is hoping to steal would-be subscribers who are eyeing an iPhone on a rival network. Even more so, the German company acknowledges that having the iPhone is key to returning to growth in subscriptions by the end of 2013...