T-Mobile is wasting no time touting the fact that they finally have access to the world's best smartphone. Can you blame them? This latest creative compares T-Mobile's contract-less plans with the competition.
The spot features two iPhone 5's: one surrounded by a series of mouse traps to represent being trapped within a competitor's contract, and another, free of traps, representing T-Mobile's new contract-free strategy.
T-Mobile kicked off sales of Apple's popular smartphone by airing its first iPhone ad yesterday evening. The ice-breaker commercial is part of the reportedly massive nationwide campaign, with print and digital ads to follow soon after. While the carrier did not release the official first-dale sales data at press time - and probably won't until its next earnings report - its marketing honcho did bother taking to blogs to say T-Mobile saw "gangbusters" opening, whatever that means in terms of hard data.
Be that as it may, the addition of T-Mobile, the nation's fourth-largest wireless carrier, to the list of US carriers selling Apple's handset is bound to improve Apple's bottom line. Any iPhones T-Mobile sold won't be reflected in Apple's second fiscal 2013 quarter, which ended last month. The Cupertino company announced it will be releasing earnings on April 23...
http://www.youtube.com/watch?v=Yd4kIACVdLs
T-Mobile, the nation's fourth-largest carrier, today finally gets to sell Apple's iconic smartphone. We learned yesterday the Deutsche Telekom-owned telco has a massive ad blitz in the works to push the handset to the masses. And now, we just caught a glimpse of that campaign as T-Mobile starts airing its inaugural television commercial for the venerable iPhone...
A well-informed publication has published some interesting details regarding T-Mobile's upcoming iPhone launch due on Friday, April 12. The Deutsche Telekom-owned carrier is said to be pulling out all the stops with a massively aggressive advertising blitz as plugged-in sources claim that T-Mobile made a major ad buy between 8:35 and 8:40 local time tomorrow evening.
And internal documents suggest that the carrier is dispersing at least 240,000 iPhone 5 units to company owned-retail stores for Friday morning. The carrier also confirmed the HTC One will be “coming soon” for $99 down payment and confirmed May 1 availability of the Galaxy S4 on May 1, but Apple watchers will no doubt be focused on first-day iPhone sales...
We reported last Friday that T-Mobile had begun deploying a special over-the-air (OTA) update which enables support for its LTE, HD Voice, the 4G indicator, Visual Voicemail and other network-related features on the existing (and unlocked) iPhones the company has been hosting on its network.
But soon after, the Deutsche Telekom-owned wireless carrier pulled a support document highlighting all of the changes that the OTA delivered, leading us to believe it prematurely rolled out the update.
Looks like we were right as it's just been reported that both Apple and T-Mobile have officially pushed the carrier bundle (IPCC) to enable LTE and other T-Mobile network service on iPhones...
Although it hasn't yet begun officially dressing up its nationwide stores ahead of Friday's iPhone launch, T-Mobile USA is now gearing up for the big day. As part of the preparations for the D-day, the Deutsche Telekom-owned telco last Friday started accepting pre-orders for iPhones. And earlier today, T-Mobile’s retail locations were spotted getting ready with brand-new iPhone-themed uniforms and demo inventory is already en route, but don't expect these devices to crop up at T-Mobile stores until the night before the launch...
Following up its iPhone 5 pre-order earlier today, T-Mobile has begun rolling out a carrier update to unlocked iPhone customers on its network. The carrier is preparing to officially launch the popular handset next Friday.
We'd heard last week that the OTA (or over the air) update was going to include Visual Voicemail support and LTE support for compatible devices. But it looks like there's more to it then that. Keep reading for the full details...
As T-Mobile this morning started accepting pre-orders for the iPhone 5, its 'Uncarrier' initiative is about to be put to the real test. Will consumer prefer paying $20 in monthly installments for their iPhone 5 (with $99 downpayment) in exchange for a more affordable and simpler wireless service plan?
Or, would they rather continue dropping a hundred bucks or more each month for their overpriced wireless service, with no easy way to cancel their long-term commitment without incurring hefty penalties and hidden fees?
We should know in the coming days and weeks as the Deutsche Telekom-owned telco starts selling the popular smartphone beginning next Friday, April 12.
When T-Mobile announced earlier this year it would kill subsidies and offer Apple’s handset on monthly installments, cowardly AT&T and Verizon employed waiting tactics, opting to instead sit on the sidelines and monitor how the situation unfolds rather than improve their own dealings with customers.
When asked to comment on T-Mobile's new Uncarrier business strategy, Verizon CEO Lowell McAdam Wednesday rather ambiguously responded that his company isn't really ready to kill subsidies right off the bat...
Last week, T-Mobile announced that it was finally joining the other top US wireless carriers as an official iPhone partner. It will be offering all current models of the popular smartphone, including the iPhone 4, 4S and 5.
The phones won't officially become available until next Friday, April 12. But, as expected, T-Mobile started accepting iPhone 5 pre-orders through its website this morning. And you can grab a 16GB model for just $99 down...
This is quite noteworthy. Following a jailbreak hack which purports to make your unlocked AT&T iPhone 5 (model A1428) work on T-Mobile’s LTE by way of loading a custom carrier firmware, a new report claims the Deutsche Telekom-owned wireless carrier itself will be sending out a carrier update designed to officially enable T-Mobile's LTE and Visual Voicemail, among other features, on unlocked GSM devices.
The update is scheduled for delivery beginning April 5, a week ahead of T-Mobile's official April 12 roll-out of its LTE-ready iPhone 5. The patch is good news for AT&T customers looking to jump ship as they won't be required to buy a newly tweaked iPhone 5 model from T-Mobile in order to enjoy T-Mobile's 4G LTE speeds. There's more to know so go past the fold for full details...
Apple's been experimenting with installment payments in emerging markets for some time now. For example, installment payments coupled with increased marketing helped quadruple Apple's single-digit iPhone market share in India. And in China, the online Apple Store offers 1, 3, 6 and 12 payment installment options with no interest, thanks to Apple's partnership with China Merchants Bank.
That being said, in what appears to be another effort to improve its standing in the US market, Apple has reportedly partnered with Barclay's to offer a no-interest option on T-Mobile iPhone 5 sales at Apple Stores...
Yesterday, iDB reported that T-Mobile's iPhone 5 is actually a factory tweaked version of the existing AT&T model A1428 device, with support for T-Mobile's LTE AWS bandwidths. As a result, existing AT&T customers cannot use their iPhone 5 to take full advantage of T-Mobile's LTE speeds until after the Deutsche Telekom-owned telco launches its iPhone 5 on April 12, at which point Apple will replace the existing A1428 hardware with this re-tooled version.
But a hack has come along claiming to make AT&T's A1428 iPhone 5 - jailbroken and unlocked (officially or unofficially) - work on T-Mobile's LTE on the 1700MHz band. It accomplishes this by using a custom carrier firmware that enables support for T-Mobile's LTE AWS bandwidths. However, it won't make your AT&T device compatible with T-Mobile's speedy 3G DC-HSDPA on the 1700MHz band nor will your Verizon iPhone be fooled into accepting T-Mobile's LTE bands...