Surface Book

Microsoft fires another salvo at Apple’s Mac with new Surface Book ads

Microsoft is back at it with new commercials that build up to the “I can’t do that on my Mac” tagline.

The Windows giant kicked off the new theme with commercials for Windows 10 that highlight some of the things “Macs can’t do” such as its built-in Cortana personal digital assistant, support for inking and drawing on notebooks with built-in touchscreens and the ability to log in to Windows with your face.

Yesterday, Satya Nadella & Co. posted new commercials for its Surface Book, a device marketed as “the ultimate laptop” because it’s performant and versatile. The commercials, first spotted by The Loop, gush over Surface Book features such as a high-resolution screen and the responsiveness and precision of its stylus.

Microsoft targets Apple’s MacBook Air with new laptop/tablet hybrid: $1,499 Surface Book

In addition to launching the new $899 Surface Pro 4 with the Surface Pen stylus, Windows giant Microsoft has another highly-popular Apple product in its crosshair: the MacBook Air.

Billed as “the ultimate laptop,“ the Surface Book is another hybrid device from Microsoft. Featuring an accurate, responsive stylus, multi-touch support and a high-resolution 13.5-inch optically bonded screen that detaches easily from the keyboard, the new Surface Book promises to offer best of both worlds.