The Wall Street Journal is reporting that iPhone will feature a flexible screen based on organic light-emitting diode (OLED) display technology and supplant Lightning with USB-C.
The story corroborates KGI Securities analyst Ming Chi-Kuo's claims that Apple will release three new phones this year in the form of the brand new OLED-based iPhone 8 model with refreshed industrial design and the more iterative LCD-based iPhone 7s and iPhone 7s Plus updates.
Rhoda Alexander, IHS Markit's director in charge of tablets and PCs, shared some interesting observations with Forbes over the weekend regarding Apple's rumored new bezel-less iPad Pro model which, according to other analysts, would house a display measuring 10.5 inches inside a body the same size as 9.7-inch iPads.
According to Rhoda, the new iPad Pro model should have a 2,224-by-1,668 display with the same pixel density as 9.7-inch iPads. For context, Apple's 12.9-inch iPad Pro has a 2,732-by-2,048 Retina display at 264 pixels per inch and its 9.7-inch counterpart has a 2,048-by-1,536 screen, also at 264 pixels per inch.
Semiconductor foundry Taiwan Semiconductor Manufacturing Company (TSMC) is kicking off commercial shipments of chips built on its new ten-nanometer process technology, ahead of iPhone 8, sources told Taiwanese trade publication DigiTimes. TSMC is building iPhone 7's A10 Fusion chip and is said to have landed an exclusive contract to manufacture processors for 2017 iPhone and iPad models.
Samsung is looking to pre-empt Apple's expected monster upgrade cycle stemming from pent-up demand for a cutting-edge iPhone with a new Plus-branded Galaxy smartphone, as was previously rumored. Likely named Galaxy S8+, it should have an iris scanner and a 6.2-inch AMOLED screen with a Quad HD+ 3,200-by-1,800 pixel resolution.
That's according to prolific leakster Evan Blass.
Among other features, iPhone 8 may support AR and 3D image capture/modeling via an improved FaceTime camera and use two-step biometric authentication combining either an iris scanner or 3D facial recognition and a Touch ID fingerprint reader embedded into the display. It's been inferred from a recent KGI report that iPhone 8's 5.8-inch 521 PPI AMOLED display should feature an active display area of about 5.1 inches with a native resolution of 2,800-by-1,242 pixels and the content area of 2,436-by-1,125 pixels.
Citing a person with knowledge of the matter, Reuters reported Thursday that there are at least five different groups within Apple working on wireless charging technologies ahead of iPhone 8. As we reported recently, the iPhone maker has joined the Wireless Power Consortium (WPC).
Facebook is in talks with Major League Baseball to live stream games this season, reports Reuters. The deal would include at least one game per week, which could be accessed for free by users logged into the platform.
The move comes just a week after Facebook announced plans for a video-focused Apple TV app, as part of the social network's efforts to push further into original programming—a strategy shared by several tech firms.
A third-generation Apple Watch is expected to adopt a different display technology based on glass-film panels versus touch-on-lens panels utilized on Apple Watch Series 2 and glass-on-glass (two pieces of glass) ones on the original Apple Watch. Shipments of the tentatively named Apple Watch Series 3 are expected to start in the second half of 2017, as per sources cited in a Tuesday report from DigiTimes.
Apple's first OLED-based iPhone will have three gigabytes of RAM like the current iPhone 7 Plus models and come in two storage capacities—64GB and 256GB—eliminating the current 32GB SKU as an entry-level option when it comes to storage size. It won't feature a curved display due to production and drop test issues with 3D glass, as per Chinese research firm TrendForce.
We heard before that Apple might integrate augmented reality features into iPhone 8’s Camera app and now KGI Securities analyst Ming-Chi Kuo has provided fresh details about a “revolutionary” front-facing camera system that will “bring an innovative user experience” to Apple's first OLED iPhone.
In a note to clients, obtained by AppleInsider, the analyst writes that a pair of infrared transmitting and receiving sensors on the FaceTime camera will help the next iPhone provide features ranging from 3D sensing and modeling to advanced biometric authentication combining facial scanning and Touch ID fingerprint recognition.
Tim Bajarin, writing for Time magazine, is claiming that Apple may not be building an Amazon Echo rival after all. Instead, he said, the company could be more interested in turning Siri into a ubiquitous feature across its device lineup.
“After talking with Apple executives, I've come away with the impression that they're more interested in turning Siri into an omnipresent artificial assistant across devices, rather than designing a single device specifically to serve as a Siri machine,” he said.
Fairly reliable website Mac Otakara is reporting that Apple will be holding a media event next month to announce hardware updates for several of its popular products. Wondering what's on tap for a refresh? According to the Japanese publication, Apple will add a new 128-gigabyte iPhone SE model to the existing 16GB and 64GB capacities.
In addition, we should also see the previously rumored Red model of iPhone 7 and iPhone 7 Plus and four new iPad Pro models introduced at the event.
According to a recent report from AdWeek, Apple has instructed TBWA\Media Arts Lab to sharpen focus on digital and regional advertising campaigns.
Apple is said to have been streamlining its global marketing efforts and restructuring relationship with its longtime global advertising partner.
The Cupertino company now wants the legendary agency to focus more on creating tailor-made campaigns for regional markets and less on translating its big brand campaigns for global markets. As a result of the change, TBWA\Media Arts Lab’s Los Angeles headquarters and other offices around the world had to layoff an unknown number of translation and transcreation staff.