Apple has been secretly meeting with top entertainment talent, reports Fast Company. In a lengthy article detailing the streaming ambitions of various tech giants, the outlet says the iPhone-maker has its sights set on building a lineup of original programming.
According to sources, the company quietly set up shop at the Imperial Hotel in Utah during this year's Sundance Film Festival. There, it hosted a series of private events, known as the "iTunes Lounge," where it discussed content deals with actors and filmmakers.