The shift to mobility has certainly hurt the ability to pick clear winners and losers. In the era of beige-box PCs, bean-counters could glance at market share data. But growth of smartphones and apps shattered such easy measurements The battle between Apple's iOS and Google's Android is more of an optical illusion where the "winner" can triumph in terms of market share, but lose when it comes to revenue.
Still, people want clear winners and losers and Time magazine is just the latest to answer the call. According to the magazine's website, the winner is - well, that really depends...