We don't often discuss U.S. government action when it comes to iPhone apps. But proposed legislation in Washington has iOS app advertisers up in arms and could even curtail future app development. Known as the "Apps Act", the measure ostensibly is aimed at protecting the privacy of consumers downloading a growing number of apps on mobile devices.
Per voluntary guidelines, Apps Act will require apps to get explicit permission from you before acquiring your name and email address. Among the areas targeted in the US House of Representatives proposal by Georgia Democrat Hank Johnson is requiring app devs to explain how your data will be used and what third parties can access it.
These steps are largely positive and one component of the proposed new regulation is particularly interesting as it would give your the right to delete your personal data used by advertisers...