Phil Schiller

Phil Schiller re-iterates Apple doesn’t ask consumers what they want

Christian Zibreg ∙ Updated April 4, 2018

It's day two of the monster Apple vs. Samsung trial and Apple's senior vice president of worldwide marketing Phil Schiller testified, but only briefly as the jury was dismissed for the day. What came out of him reflects Steve Jobs' notion that it is Apple's rather than the consumers' job to know what they want.

He also mentioned Apple New Product Process for exploring new products and revealed it was he that Steve Jobs sent the vacation photo to at the 2007 MacWorld introduction of the iPhone...

Apple’s marketing boss Phil Schiller profiled as Mini-Me and Dr. No

Christian Zibreg ∙ June 8, 2012

Bloomberg Businessweek ran an interesting profile of Apple's senior vice president of worldwide marketing Phil Schiller who after CEO Tim Cook is said to be under tremendous pressure to fill the void following Steve Jobs' passing last October.

In a way, he is in charge of what's known as the world's greatest marketing machine. Schiller, 52, controls a $1 billion global advertising budget and is responsible for Apple's 180-degree turn with new celebrity commercials.

He "has the daunting task of keeping Apple cool" and is very well aware that "he’ll get more than his fair share of blame if the new products aren’t hits"...

Apple’s marketing honcho Schiller stops using Instagram because it went to Android

Christian Zibreg ∙ April 20, 2012

If you couldn't believe those hipsters who stopped using Instagram just because it sold out to Facebook for a staggering $1 billion, wait 'till you hear this.

Phil Schiller, Apple's senior vice president, apparently stopped using Instagram because the photo sharing service recently expanded to Android.

It's hardly a surprise, if you think of it. Schiller, a prominent figure in Apple's public presentations, has been a member of the company's executive leadership team since Steve Jobs returned to Apple in 1997.

Being in charge of worldwide marketing at Apple and an active Twitter user, Schiller would be foolish to continue supporting a hugely popular service that up until recently used to be an iOS exclusive...

iBooks Educational Event Wrap Up

Jeff Benjamin ∙ January 19, 2012

There's been quite a bit to digest today regarding Apple's excellent educational event. I think the rumors that we'd see a "Garageband" for iBooks pretty much panned out like we expected.

To sort out all of the details, we've compiled a post explaining the highlights from Apple's event, along with details on the software involved and videos plus download links.

If you're at all behind on Apple's Media event this morning, don't worry, we've got you covered.

Apple’s Phil Schiller Endorses Flipboard for iPhone, App Already Installed on 1 in 10 iPads

Alex Heath ∙ December 7, 2011

We told you about the release of Flipboard's highly-anticpated iPhone app last night, and the release has been rocking the blogosphere this morning. Flipboard is such a big deal that even Apple's own Senior Vice President of Worldwide Marketing, Phil Schiller, has endorsed the app on his public Twitter account.

Flipboard's success on the iPad is also phenomenal, as the app has already been download 4.5 million times and is currently installed on 1 in every 10 iPads.

White iPhone 4 Teardown

Cody Lee ∙ Updated April 2, 2018

In an interview with Steve Jobs and Phil Schiller last week, the 2 executives commented on how difficult it was to make the white iPhone 4. So how did Apple finally get things right?

It was certainly inevitable that someone was going to open Apple's white iPhone and look inside. After a 10 month delay, due to several design and manufacturing problems, who wouldn't want to take a glimpse of what's going on inside this thing?

Phil Schiller on the White iPhone: “Don’t Believe All the Junk”

Alex Heath ∙ May 2, 2011

It was recently discovered that the newly released white iPhone is slightly thicker than the original iPhone 4. To everyone that cared, it seemed interesting that Apple would release the practically same device with a different set of dimensions.

Phil Schiller, Apple's Senior Vice President of Product Marketing, has spoken out on the white/black thickness debacle. And he's saying that it's a non-issue...

Steve Jobs and Phil Schiller Discuss White iPhone 4 Delays

Jeff Benjamin ∙ April 27, 2011

The white iPhone 4 is all the rage right now, and rightfully so. Its numerous delays are the type of things that legends are made of.

Now that the white iPhone will be here tomorrow, Apple CEO Steve Jobs and SVP Phil Schiller have opened up about the challenges Apple faced while trying to bring the white iPhone 4 to market.

Apple has created a two-toned version of the iPhone before -- see the iPhone 3G and iPhone 3GS -- but little did they know that they were venturing into new territory with an all white iPhone 4...