The iPhone 5c might already be available for pre-order, but for some reason, Apple will not let you pre-order the flagship iPhone 5s. We speculated why, but we'll probably never know for sure the reasoning behind this decision.
If it's been clear since this week's event that the iPhone 5s would be available in store on the 20th, the exact time hadn't been made official until today, when Apple sent an email to customers saying the iPhone would be available for order online at 12.01am PST (3am EST)...