Apple on Monday shared a trio of new videos through its official YouTube channel, titled ”Safe”, “Ease” and “Apple Support,” inviting Android people to switch to an iPhone.
Apple shares new videos aimed at iPhone switchers
Marketing
New Apple ads showcase iPhone X being used for wedding photography
In line with Apple's regionally-focused advertising strategy, the company's Australian branch has released a quarter of 15-second ads to their YouTube channel, highlighting the iPhone X camera being used at wedding ceremonies.
Teaser for Amazon’s Super Bowl LII commercial hints at new Alexa voices
“Alexa lost her voice! How's that even possible?” a puzzled Amazon CEO Jeff Bezos asks an engineer in a new 30-second teaser advertisement released ahead of Super Bowl LII.
Beats will be reportedly taking more of its creative marketing work in-house
Even though Beats' lead agency Anomaly has created some pretty memorable ads starring celebrities who could be seen wearing its headphones, Apple's prized audio brand is reportedly making more big changes to its ever-fluid global ad agency roster.
Watch Apple’s new “Selfies on iPhone X” ads celebrating the annual Carnival of Brazil
This past weekend, a trio of nicely done new videos appeared on Apple's Brazilian YouTube channel, titled “Selfies on iPhone X” and similar to its larger "Shot on iPhone" series” campaign.
Apple whips up trippy Animoji karaoke ads celebrating the upcoming Grammy Awards
Apple on Friday released some new ads through its official YouTube channel.
New Apple Music ad features Rag’n’Bone Man
Apple United Kingdom on Monday posted a new promotional video for Apple Music to its YouTube channel. Running thirty seconds long, the video features Rag'n'Bone Man aka Rory Charles Graham, a UK-born singer and songwriter known for his deep, soulful, bluesy vocals.
Samsung’s nicely done brand philosophy video says “Do What You Can’t” isn’t just a slogan
Samsung has been using its “Do What You Can't” tagline in Galaxy advertising since about a year ago and it's been working out nicely for them. The company wants customers to realize that “Do What You Can't” is what they do every day, not just a marketing slogan, so they've put together an impressive brand philosophy video.
Apple posts a trio of videos highlighting Face ID & Portrait Lighting on iPhone X
Apple just published three new iPhone X-focused videos on its official YouTube channel that promote iPhone X's Portrait Lighting shooting mode and the Face ID biometric feature.
Siri ad starring The Rock was the eighth most watched ad on YouTube in 2017
Apple's ad titled “The Rock x Siri Dominate the Day” and featuring actor and professional wrestler Dwayne Johnson is not just one of its best commercials to date, but also the eighth most-watched ad on YouTube this year.
New iPad Pro ad focuses on Apple Pencil and Markup feature
Apple earlier this week posted a new iPad Pro mini-ad on its official YouTube channel.
New mini-ads promote Series 3 LTE watch as the perfect holiday gift for the active types
Apple on Friday released four new ads for the LTE-outfitted Apple Watch Series 3 model.