MacBook

Apple’s promotional video reveals a target audience for its beefed up 16-inch MacBook Pro

Apple's new 16-inch MacBook Pro is a great little machine with some excellent hardware and awesome build-to-order upgrades, but who is it really aimed at? Creative pros, I know — hence the "Pro" suffix, and Apple itself says the new MacBook Pro is "ready for your best work ever" — but exactly what kinds of professional needs is this $2,400+ notebook capable of fulfilling?

A fully loaded 16-inch MacBook Pro will run you $6,099, but you get a lot of bang for your buck

Apple today dropped a new 16-inch MacBook Pro which has replaced the phased-out 15-inch MacBook Pro, simplifying Apple's lineup a bit. I immediately visited Apple's online store to max out the pricier $2,799 configuration with all the available hardware upgrades, ending up with a fully loaded $6,099 machine that offers lots of bang for the buck (at least on paper).