Facebook-owned Instagram is taking on Live Photos, one of Apple's headline iPhone 6s features, with a brand new 1-second video loop app called Boomerang. Available free of charge in the App Store, Boomerang aims to turn everyday moments into “something fun and unexpected.”
The app couldn't be simpler. You just point your iPhone's front or rear camera and press a button to take a burst of ten photos.
Boomerang then stitches the individual images together into a one-second sped-up video that plays forward and backward in a looping manner, similar in appearance and function to Apple's Live Photos feature.