Two days after it's updated the tvOS App Store on the new Apple TV with a Categories section, Apple is now rolling out a brand new section in the App Store for iPhone, iPod touch and iPad apps: Shopping.
TechCrunch is reporting today that in addition to listing apps with built-in support for its mobile payments service, Apple Pay, the Shopping section will include other shopping-themed apps with emphasis on product reviews, price comparisons, auctions and more.