Former Pepsico and Apple CEO John Sculley has issued some advice to Apple's current boss Tim Cook on the matter of a so-called budget iPhone, Phil Schiller be damned. He told Bloomberg television today that Apple should take into account the realities of today's cut-throat smartphone business.
He's all for a more affordable Apple handset, but opines it won't happen unless Apple's boss Tim Cook, who under the Steve Jobs regime ran Apple's manufacturing and supply chain, is willing to "dramatically rethink the supply chain" and give up on some of Apple's industry-leading margins...