Despite Tim Cook dodging questions about the then-supposed iPhone trade-in program during June's earnings call, the rumors have turned out true after all.
Apple on Friday officially launched the new iPhone Reuse and Recycling Program, basically a trade-in initiative aimed at boosting iPhone sales at Apple's own retail stores, which currently comprise only twenty percent of iPhones sold (Cook wants to sell half of all iPhones at company stores).
Jump past the fold for the full reveal...