iPad

From the latest news to the most comprehensive tutorials, learn how to get the most out of your iPad with our step-by-step guides and expert tips.

How to receive a notification when your friends are leaving or arriving at a set location

Apple’s Find My Friends app has been much maligned over the years and for many served as a great example that Apple does bloatware just as well as the competition. With the arrival of iOS 10 and the ability to delete the stock apps some users might find pesky, Find My Friends certainly must be a contender for the title of most frequently trashed app on the Home screen.

This comes in spite of the fact that, over time, Find My Friends has actually inherited some redeemable qualities: next to a useful widget, one feature in particular has enjoyed little to no exposure, even though there are compelling real life use cases for it.

Early App Store Search Ads adopters seeing $0.40 CPA and 49.4 percent conversion

Announced in June of this year, first ads started cropping up in search results on the App Store beginning October 5. Aside from a few launch hiccups, App Store search advertisements seem to be performing pretty well in their early days.

A new study by mobile data intelligence firm Mobile Action—based on a random and anonymous sampling of 77 Search Ads campaigns—has determined that the average Conversion Rate (CR) is 49.4 percent while Cost Per Acquisition (CPA) sits around $0.40.

Search Ads, the survey concludes, is “the biggest opportunity in app marketing right now.”

Instagram now has an app for Windows 10 tablets, but still not for the iPad

Popular photo-sharing service Instagram yesterday catered to the 'Other' category of mobile users by releasing an app for Windows 10 tablets. So what the heck is going on here? Last time I checked, Apple was still king of the hill in terms of tablet shipments and iOS (26 percent) was second only to Android (65 percent) in terms of tablet operating system share, while Windows tablets captured the remaining nine percent share.