Not content with being outclassed by Apple, Google today sent out invitations to select members of the press. The invite graphics teases "the next dimension of Google Maps". The search giant's presser takes place next Wednesday, June 6, at 9:30am, five days ahead of Apple's worldwide developers conference that kicks off with a keynote in San Francisco's Moscone West on June 11.
Looks like both tech titans are keen on taking the maps experience to the next level, which can only be a good thing for us consumers and market watchers. But As Apple debuts its own in-house mapping solution, market dynamics will inevitably change due to Apple's size, brand power and for the simple fact that Cupertino will no longer be paying fees for using Google's tiles in Mac and iOS applications and services.
Of course, it's also the question of pride...