Interview

Watch Tim Cook interview with Mad Money’s Jim Cramer

Following Apple's quarterly earnings report two days ago, CEO Tim Cook sat down with CNBC's “Mad Money” host Jim Cramer to talk business and “the bigger picture”. Marking Cook's third appearance on the show, Cramer spoke with the Apple CEO about Wall Street’s reaction to his company’s latest quarter, job creation in the United States and his views on the future of Apple.

In terms of US job creation, Cook said Apple employs about 80,000 people domestically.

Of that number, nearly 25,000 people work in research and development. Cook said Apple is now buying more parts from US-based suppliers like Corning and 3M and underscored that an additional 6,000 people are employed by his company in a facility in Austin, Texas.

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Apple spent $50 billion last year in the US alone, Cook said.

But is he concerned about iPhone users switching to Samsung?

Read the full quote:

No, we don’t see much of that. We don’t want to see any of that, and we try really hard to retain people by giving them an experience that they really love. That’s our objective.

But generally speaking we measure that fairly closely, and we don’t see very much of that. On the switcher side, we were very pleased that we set a record for switchers outside of China for the first six months of this fiscal year.

As you know, we start in October and we just finished the first half in March. And we set a record there and we set a record for upgraders across the world. And so this felt really good.

Cook revealed that Apple is creating an advanced manufacturing fund in the United States.

“We're initially putting $1 billion in the fund,” he added, saying the Cupertino company will be announcing the first investment for this fund later in the month of May.

Fun fact: Cook has lost 30 pounds “thanks partly to my Apple Watch”.

You can read the full transcript of the Tim Cook interview on CNBC.

How Apple created Siri’s personality from Susan Bennett’s original voice work

Voice actress Susan Bennett revealed tidbits about becoming the voice of Siri in an interview with CNN back in October 2013.

In a new interview published Friday by Typeform, she offered some additional information about the origins of Apple's virtual assistant, provided an insight into how the process of recording Siri voices worked, why she passed on a five-year contractual offer from the iPhone maker and more.

Apple Music now has more than 20 million subscribers

Apple Music has surpassed 20 million paid subscribers, the company's SVP of Internet software and services tells Billboard. That marks a 15% jump in the last 3 months, when Apple announced it had passed 17 million users during its iPhone event in September.

That's impressive considering the streaming music service is less than two years old and up against veterans like Spotify with much larger user bases. Cue attributes some of Apple Music's growth to its string of exclusive deals with artists like Drake and Travis Scott.

Video: Apple’s Craig Federighi on the new MacBook Pro, Touch Bar and a touchscreen Mac

The MacBook Pro controversy isn't dying down yet so Apple dispatched Craig Federighi, its Senior Vice President of Software Engineering, who discussed the new Pro and thinking behind the Touch Bar feature in a short video interview with CNET in which he also defends no-touchscreen Mac stance.

He goes on to reveal that Apple had in fact built several touchscreen prototypes that however didn't impress Apple executives enough to greenlight the project.

Jony Ive speaks on MacBook Pro’s Touch Bar, touchscreen Macs & more

Jony Ive, Apple's Chief Design Officer, sat for a Q&A with CNET's News Editor in Chief Connie Guglielmo following last week's “Hello again” Mac event. Ive talked about various topics, including design considerations behind the creation of the Touch Bar, a marquee new feature of the new notebook, saying it's “just the beginning of a very interesting direction”. He explained why Apple'd rejected a touchscreen iMac “many, many years ago” and more.

Tim Cook: augmented reality is ‘profound,’ will take time to get right

Apple CEO Tim Cook once again sings the praises of augmented reality in a new interview with BuzzFeed News. Cook tells the outlet that his team is "high on AR in the long run" and he believes the technology can be "huge."

His latest comments echo those from previous interviews, including one from August with The Washington Post. He said at that time that Apple is very bullish on AR and is doing a lot of things with the tech behind the curtain.

Apple Music execs talk artist exclusives and more in new interview

Apple Music executives Jimmy Iovine, Bozoma Saint John and DJ Zane Lowe recently sat down with BuzzFeed's Reggie Ugwu for a rather interesting interview regarding the streaming music service. The conversation covers everything from the controversy surrounding Apple's push for artist exclusives to their plans for the future, and we've listed our favorite experts below.

Former Apple Watch engineer talks working with Jony Ive’s design team, secrecy, and more

Former Apple engineer Bob Messerschmidt recently sat down with Fast Company for a wide-ranging interview. Messerschmidt joined the iPhone maker in 2010, when it purchased his startup, and led the team that designed the Apple Watch's heart rate sensor.

As you can imagine, the interview is pretty interesting. Messerschmidt talks about everything from working with Jony Ive's vaunted design team, to how secrecy is embedded in Apple's culture. We've highlighted some of our favorite excerpts from the article below.

Here’s Charlie Rose’s full interview with Apple’s boss Tim Cook

CBS journalist and television talk show host Charlie Rose interviewed Apple's Tim Cook last December, but the complete video of the interview was behind the paywall up until recently.

Now, thanks to Hulu, you get to watch the whole 32-minute-long thing in your own time.

In the interview, Cook responds to wide-ranging questions, from what makes Apple Apple to whether the Apple Watch is his baby—even going as far as to suggest publicly how his company can improve its existing software and services.

Rejecting reason to innovate and other tidbits from new Charlie Rose interview with Jony Ive

Nearly three months following its wide-ranging interview with Apple's CEO Tim Cook, revered CBS journalist and television talk show host Charlie Rose sat down with Jony Ive, Apple’s Chief Design Officer and arguably the most powerful figure in the Cupertino company after his boss Tim Cook.

Ive explained how you “have to reject reason to innovate,” talked Steve Jobs and how Apple can stay hungry, discussed how Apple's products are “the physical manifestation of a set of believes” and more.

Bloomberg profiles Apple’s silicon chief, gives a peek at secret chip-testing lab in Cupertino

Bloomberg Businessweek has published an interesting profile of Johny Srouji, Apple's silicon chief (official title: Senior Vice President of Hardware Technologies), who joined the company back in 2008 to lead development of the A4, the first Apple-designed system-on-a-chip that made its debut in the iPhone 4 and the original iPad.

Apple is now widely praised by critics and fans alike for taking its chip destiny in its own hands. The article tells an in-depth story of how then CEO Steve Jobs had the foresight and courage to take Apple on a risky path to make it a fabless silicon designer.

Apple-designed mobile chips went on to differentiate iPhones and iPads on the  hardware level from competing devices using off-the-shelf parts. The story also gives us our very first peek at chip-durability testing at an unmarked Apple lab in Cupertino.

Tim Cook and Jony Ive talk watches, fashion and iSpaceship in Vogue interview

Apple's boss Tim Cook and Jony Ive, its Chief Design Officer charged with blue sky thinking, have discussed several topics of interest in a new interview published in the March 2016 edition of the Vogue magazine.

The two executives talked the synergy between Apple and fashion, the Apple Watch, partnership with the luxury French brand Hermes and the upcoming flying saucer-shaped Campus 2 building, Apple's future headquarters.