As first noted by Jim Dalrymple of The Loop, Apple has added Kendrick Lamar to its star list of performers at the upcoming iTunes Festival SXSW next month in Austin, Texas.
Support acts ScHoolboy Q, Isaiah Rashad, Band of Skulls and Capital Cities have also been added to the list of performers.
Lamar, 26, is a popular American hip-hop artist who first gained major attention in 2010, after the release of his fourth mixtape, 'Overly Dedicated'.
The Los Angeles based lyricist also delivered a flawless set during last year's iTunes Festival at London’s historic Roundhouse venue, where more than 400 artists performed in front of more than 430,000 fans, according to MTV...