Apple has posted an update for its iTunes Connect portal this evening. Developers use this portal to track and manager their App Store apps, and tonight’s update has brought about a new Sales and Trends sections that allows them to better parse sales data.
The move should appease developers, who have long-complained that the iTunes Connect portal lacked useful reporting tools. In fact, many developers have forgone using iTunes Connect entirely for app figures, opting for other analytics services like App Annie…
In addition to the new reporting tools, the update also brings about an updated UI—which brings the portal more in line with iOS 7 design language. The new design also makes it easier to narrow results to a particular timeframe, and filter results by device.
Obviously, none of this applies to you if you’re not a developer. But for those that are, and have had issues with the Connect website, this update is rather significant. iTunes Connect is now more powerful, easier to use, and crucial sales data is a lot easier to find.
There’s also an iTunes Connect Mobile iOS app, which you can download from the App Store for free here, but it hasn’t been updated in several months.