Apple announces the very first iTunes Festival to be held in the US

iTunes Festival SXSW

Apple this morning announced via a press release iTunes Festival SXSW, the very first iTunes Festival to be held in the United States. The music event will be held March 11-15, 2014 at ACL Live at the Moody Theater, which is the home of Austin City Limits.

The lineup of stars includes Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD “and more to come”. It gets even better as all five nights of the event will be available as a free live and on-demand stream via the iTunes Store on the iPhone, iPad, iPod touch, Mac or PC devices.

Additionally, music lovers will be able to stream the event in high-definition through the iTunes Festival app on iOS devices and the Apple TV set-top box…

The media release cites Eddy Cue, Apple’s senior vice president of Internet Software and Services:

The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers. We’re excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US.

According to Apple, the iTunes Festival in London drew over 400 artists who have performed in front of more than 430,000 fans and “tens of millions more online”.

Jim Dalrymple of The Loop wrote a pair of nice articles over at Fortune covering that event: iTunes Festival: Music matters to Apple and iTunes Festival: It’s a business for the bands.