A mixed-message on the state of mobile advertising is out today. In an announcement expected to hearten both the iOS and Android camps, a UK ad firm reports Apple retains its lead in mobile ad share, while mobile ads rendered on devices by rival Samsung are increasingly being clicked.
Combined, Apple's iPhone and iPod touch account for more than a third of all ad requests handled by the UK-based Adfonic. However, Samsung - with just twelve percent of the mobile ad share - finds the first quarter 2013 click-through-rate on ads served by its Android devices increasingly stronger than Apple...